Tofurky branched out from its plant-based meat alternatives product range this year with the introduction of a new line of plant-based, dairy-free frozen cheesecakes under the brand, Moocho, at Natural Products Expo West. At the same time, Tofurky has relaunched its frozen Pockets line as its latest addition to the product range for which its brand is known.
Moocho, a sub-brand of Tofurky, will bring delicious, plant-based, dairy-free desserts to market for everyone, as demand for vegan, vegetarian and flexitarian foods skyrocket and become mainstream. Moocho Cheesecakes by Tofurky will launch with three fan-favorite flavors, including Triple Berry Swirl, New York Style Vanilla and Chocolate. Moocho Cheesecakes will be available in select natural and conventional retailers starting May 2019 and will retail for $3.50-$3.99 as a single serve unit; multi-pack units will also be available.
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“After including a plant-based espresso cheesecake in our limited-edition holiday feast kits this past year, we received overwhelming feedback from consumers and retailers asking to include the product in chilled bakery and frozen dessert cases year-round,” said Jaime Athos, Tofurky’s Chief Executive Officer. “After revisiting the branding, pack and recipe, Moocho Cheesecakes was born. We have called the sub-brand Moocho because we felt a creamy, sweet product like a cheesecake would be better suited to dairy-inspired branding than the savory, protein-anchored Tofurky brand.”