Tofurky showcased Year-Round Ham Style Roast and its 2018 Holiday Feast Kit with a new and improved dessert option, Vegan Chocolate Espresso Cheesecake, at this year’s Natural Products Expo East. Year-Round Ham Style Roast extends beyond holiday ham eating occasions, delivering a delicious reason to ham it up all year for the 43 million Americans eating plant-based foods. A decadent dairy-free dessert, new Vegan Chocolate Espresso Cheesecake joins Tofurky’s 2018 Holiday Feast Kit alongside a mouthwatering roast and gravy to complete the perfect meal.
“The plant-based movement is bigger than it’s ever been,” said Jaime Athos, Chief Executive Officer at Tofurky. “As a brand that started the movement more than 35 years ago, we’re excited to lead the charge in expanding options for everyone from vegans to flexitarians and all food lovers in between. Our new items offer an indulgent way for people to enjoy their favorite foods, but with delicious plant-based options.”
Year-Round Ham Style Roast touts a tender, smoky flavor and juicy texture comparable to real meat. Crafted in the kitchen – as all great food should be, the year-round ham gives everyone a savory mouthwatering and high-protein option at 22 grams per serving. Year-Round Ham Style Roast creates a celebratory occasion any time of day, whether it’s dicing in a breakfast scramble, putting on a slice of pizza for lunch, or slicing and serving warm from the oven for dinner. Out of 700 people surveyed nationwide, 53 percent said they’d serve the Year-Round Ham Style Roast as a main course, 50 percent said they’d slice it on a sandwich, about one in four said they’d serve it as part of a weeknight dinner, and one in five said they’d eat it for breakfast.
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Like all Tofurky foods, the new products are 100 percent non-GMO and use organic, locally sourced ingredients whenever possible. The friendliest food on the plate, Tofurky products make it easy to join the plant-based movement to make a positive impact on people, animals and planet.
Available in natural and conventional retailers, Year-Round Ham Style Roast retails for $15.49, while Tofurky’s Holiday Feast Kit retails for $32.99. To learn more about Tofurky’s full portfolio of plant-based products, visit www.Tofurky.com.