Traina Foods has hired Brent Bradley as its new Vice President of Global Operations to deepen relationships and opportunities in international and domestic markets. Over the last 13 years, Bradley was the vice president of sales and marketing for Graceland Fruit Inc. During his tenure at Graceland Fruit, Bradley secured relationships with key clients in Asia, Europe, Middle East, South America and Central America, furthering the organization’s expansion into new markets and resulting in more than $40 million in incremental revenue.
He was also instrumental in business alliances with high profile domestic food manufacturers including General Mills, PepsiCo, Sugar Foods, Saputo Cheese and Kellogg Company, and he collaborated with senior procurement officers to negotiate contract terms and conditions. In his new role at Traina Foods, Bradley plans to initiate the same expansion and foster long-term relationships to build the brand over time.
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“Joining Traina Foods is a major career jump for me, and one that I made with great excitement,” Bradley said. “We’re witnessing consumers around the world change how they eat, and become more mindful of the foods they purchase, and I believe Traina Foods is on the forefront of these significant trends.” Bradley added that he is looking forward to building relationships in key markets and introducing more individuals to the Traina Foods products that meet the consumer demand of healthier foods with less sugar and no GMO