HARIBO Creates Treat Retreat for National Unicorn Day

Published April 8, 2024

America’s #1 gummi brand, is celebrating its brand-new Unicorn-i-licious gummies by offering fans a one-of-a-kind, overnight experience in the heart of New York City’s Soho neighborhood.

Free two-night stays in HARIBO’s unicorn-themed Treat Retreat will go live on HariboTreatRetreat.com at 12 p.m. ET on Tuesday, April 9 (National Unicorn Day).

The Treat Retreat brings HARIBO’s fun and colorful Unicorn-i-licious gummies to life for kids and kids at heart. The 1,800-square-foot, 2-bedroom loft is outfitted from floor to ceiling with countless Instagram-worthy moments, including:

A family-friendly mini bar stocked with free HARIBO treats
A life-size unicorn statue for photo opportunities
A build-it-yourself pillow fort
A ball pit overflowing with more than 1,000 plush unicorn stuffed animals
A gummi wall art installation
Unicorn-i-licious gift bags (filled with fun swag)

“At HARIBO, every new gummi we introduce is a chance to spark excitement in our fans, and Unicorn-i-licious is the latest example of that,” said Avery Jukes, senior brand manager at HARIBO of America. “We know our fans love our iconic treats like Goldbears, Twin Snakes and Starmix, and at the same time they’re interested in new, innovative products. With Unicorn-i-licious, we wanted to inspire childlike happiness for fans of all ages, so we crafted a whimsical unicorn shape, new fun flavors and brought a magical, colorful, immersive dream space to reality for our consumers in one of the most exciting places in the world, New York City.”

Groups of up to four people can claim a stay at the Treat Retreat for the following dates:

Wednesday, April 10 to Friday, April 12
Saturday, April 13 to Monday, April 15
Tuesday, April 16 to Thursday, April 18

Unicorn-i-licious marks HARIBO’s first-ever unicorn-shaped gummi, as well as the debut of cotton candy and tangerine flavors in the U.S., joining a tasty assortment that also includes apple, blue raspberry, banana and berry punch.

For more information on HARIBO and the Treat Retreat, visit haribo.com and follow along at @HARIBOUSA on Instagram.

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