Ben Kroeplin has joined the Wisconsin Milk Marketing Board as its new Digital Content Manager.
Raised on a dairy farm in west-central Wisconsin, Kroeplin joins WMMB with more than a decade of experience in marketing, communications, and broadcast journalism, including reporting for Wisconsin-based WQOW and producing and anchoring for KIEM-TV in Eureka, California. Most recently, Kroeplin worked as a senior communications specialist at University of Wisconsin Whitewater.
“We are very excited to welcome Ben to our team,” said Suzanne Fanning, Vice President of National Product Communications at WMMB. “Ben’s expertise in broadcast and digital media will not only help us expand our digital footprint, but also aid in our ongoing efforts to share the story of Wisconsin’s hard-working dairy farmers and cheesemakers with consumers nationwide.”
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As Digital Content Manager, Kroeplin will develop strategy for the organization’s digital marketing campaigns, including acting as lead in the development and production of WMMB’s new Wisconsin to Table recipe video series.
Kroeplin has a bachelor’s degree in journalism from the University of Wisconsin Eau Claire and is currently pursuing a master’s degree in business administration from the University of Wisconsin Madison. He resides in Sun Prairie with his family.