By Lucas Witman
In 2002, WineStyles’ founder Brigitte Baker was enjoying a casual backyard barbecue with friends, when the conversation turned to wine. Baker was surprised to find her friends unaware of the wealth of high quality, low cost wines available today. It was in this moment that Baker first got the idea to open a shop that featured reasonably priced wines and educated consumers on how to get the most for their money when it comes to the sought after libation. A little over a decade later, WineStyles has evolved to include 26 stores in 12 states across the country.
In 2012, Iowa-based WineStyles franchisees Bryan and Andrea McGinness took over for Baker, when they purchased the company. The pair immediately set about reinventing the store concept and diversifying the product offerings. “We’ve grown and expanded over the past year and a half, going into gourmet foods and cheeses and chocolates, all of the things that pair nicely with wine,” said Bryan. “The whole rebranding of the company has been very important to us.”
Today, WineStyles customers will still find an expansive wine selection, but they can also shop for cheese, specialty food, chocolate, coffee, tea, beer, accessories and more. The company’s gourmet food offerings have been instrumental in bringing a whole new customer base into its stores. Shoppers are now loading up their carts with products from some of the most popular specialty food companies in the business, including Sweetshop USA, Bissinger’s, The French Farm, Robert Rothshild Farms, Gourmet du Village, Rishi Tea, American Vintage Biscuits and Jennifer’s Homemade.
WineStyles also treats shoppers to a variety of specialty prepared foods, as well, some made with gourmet ingredients that are available in store. Prepared food offerings include pizzettes, olives and cheese boards, and the menu is expanding. In many of the stores, customers can also enjoy wine served by the glass.
Wine may still be the star attraction at WineStyles, but it is not the only beverage getting customers’ attentions. The newly reinvented WineStyles stores are also focusing on offering extensive selections of craft beers as well. “The craft beer has brought in a totally new customer base,” said Bryan. “We keep about 200 different craft beers in the store at any given time, and they rotate seasonally.”
WineStyles Tasting Station sets itself apart from other wine shops in a number of ways, but the most striking may be way that the wine itself is merchandised in store. Whereas most wine shops divide up their selection based on varietal or regionality, WineStyles opts to organize its bottles by style. When it comes to whites, customers can choose from crisp, silky or rich offerings. The store’s reds are broken up into fruity, mellow and bold bottles.
WineStyles is also unique in its focus on offering its customers locally sourced regional selections. Each store brings in craft beers from local breweries, and stores located in wine growing regions also have selections of local wines. “Different stores around the country are offering different beers. Craft beer is still so regional that there is a different flare in different parts of the country.” The McGinnesses’ Des Moines store, for example, treats its customers to Toppling Goliath’s Tsunami Pale Ale, Madhouse Brewery’s Imperial Red and Confluence Brewing Company’s Des Moines IPA.
Reaching out to wine aficionados and newcomers alike, WineStyles’ popular wine club is a great way to broaden one’s knowledge and try some great new bottles on a regular basis. “We’re the only wine club with a clubhouse,” said Andrea. By signing up for the monthly wine club, customers will take home two new bottles of wine each month. WineStyles also offers a variety of similar clubs, where members have the opportunity to try new beers, chocolates, cheeses, teas and coffees.
Catering to a diverse clientele with varying degrees of wine knowledge, WineStyles strives to staff its stores with knowledgeable experts in the field, trained to guide customers through their purchase. However, for Bryan and Andrea, personality is just as important as expertise when it comes to bringing new staff into the business. “When we hire, obviously we want them to have some knowledge,” said Andrea. “Customer service is huge for us. The training is geared toward customer service…but personality is also key.”
When reinventing the WineStyles concept, the most important thing for Bryan and Andrea was to create stores where customers felt free to browse the shelves for an extended period of time, perusing bottles, learning about wine and picking up a few things along the way. To get the full experience of the store, the pair hopes that customers will hang around for at least 45 minutes or more.
This is what ultimately sets WineStyles apart from other wine and specialty food shops around the country: a welcoming atmosphere where customers feel free to shop, drink, snack and peruse the products at their leisure.
“What sets us apart is the look feel and fit of our stores. We are set up like an old world wine cellar where customers can come and try wines from all over the world,” said Bryan. “The fit and finish of the store is very cozy.”
To learn more about WineStyles Tasting Station or to view a complete list of stores, visit www.winestyles.com.
Beer, bacon and music have long been essential ingredients for an ideal day, according to the organizers of the Beer Bacon Music festival coming up in Frederick, Md.
Taking place at the Fairgrounds on May 17 and 18, Beer Bacon Music will provide attendees with 150+ craft beer varieties from which to choose, a two-ton all-you-can-eat bacon bar including 50+ creative bacon dishes and a rockin’ band every hour, on the hour.
“This truly is the first event of its kind, anywhere in the world,” says Kenneth MacFawn, Beer Bacon Music festival owner. “It’s the perfect place for people to celebrate three of life’s greatest pleasures, try new beer in an unintimidating environment, get inspiration for new culinary endeavors, and sample some of the best bands on the East Coast.”
With three appealing themes and a multitude of attractions, Beer Bacon Music offers enjoyment for even the most discerning palate, the most astute music connoisseur, even the most competitive home brewer, MacFawn says.
Beer – Enter Beer Bacon Music’s Brewer’s $6K Homebrew Competition to win the world’s largest prize in the world’s largest home brewing competition by competing in one or more of 10 competition style categories judged by BCJP officials. Included with admission for 21+ attendees is a sampling glass in which 100+ different beer varieties can be sampled from 30+ breweries. Beginners and craft beer aficionados alike can talk beer shop with brewery staff, and watch live demonstrations of the latest and greatest home brew equipment.
Bacon – With the price of admission, enjoy a two-ton all-you-can-eat Bacon Bar containing sliced bacon prepared in a wide variety of flavors including peppered, glazed, maple, and more. Also available for purchase will be intriguing gourmet bacon dishes served a la carte, and an abundance of cuisine from around the world including vegetarian and other options made available by 15+ on-site food truck vendors.
Music – Over the two-day festival, there will be 10 live bands on stage — a new band every hour on the hour, following the Homebrew Competition winner announcements. To help ensure there will be something for everyone’s ears to enjoy, the festival will feature many styles of music.
Tickets for the event are on sale now, with the first 1,000 offered at the reduced rate of just $39 for a 1-day pass, or $65 for a weekend pass, limited to 500. Ticket options are also available for those wanting to enter the homebrew competition or attend as a non-drinker.
For more information or to enter the Brewer’s $6K today, visit: http://beerbaconmusic.com.
Founded in 1889, Korbel Brandy celebrates 125 years of brandy excellence this year. Like the smooth, award-winning flavor of Korbel Brandy, it is a milestone to savor. So, for the rest of the year, Korbel Brandy will mark the occasion with weekly 125th Anniversary Sweepstakes drawings and invites everyone to join the fun!
Francis Korbel must have seemed exceedingly optimistic when he built his first brandy still inside the brick tower at Korbel Champagne Cellars in 1889, but just four years later, Korbel Brandy was the surprise hit of the 1893 World’s Columbian Exposition in Chicago, perhaps the largest assemblage of brandies up to that time. His handcrafted approach – premium grapes, meticulous distillation, slow aging in hand-coopered oak barrels and careful blending – has guided Korbel Brandy ever since. In 1954, when the Heck family purchased Korbel Brandy from the descendants of Francis Korbel, it did so with the promise to continue this tradition of quality and two generations of Hecks have kept that promise. Today the Korbel Brandy portfolio encompasses four distinctive brandies: flavorful Korbel California Brandy, complex Korbel V.S.O.P. Gold Reserve, uniquely infused Korbel XS and rare, elegant Korbel 12.
The Korbel Brandy 125 Years of Handcraftology® Sweepstakes will begin on February 17, 2014 and continue weekly until December 28, 2014. Entries for each week’s sweepstakes drawing may be submitted either through the Korbel Brandy website at www.korbelbrandy.com/125years or through Korbel Brandy’s Facebook page at www.facebook.com/korbelbrandy. Each Monday, a sweepstakes winner will be drawn from the previous week’s submissions. The weekly winner will receive an embossed, limited edition Korbel Brandy 125th Anniversary tin bar sign. Official rules for the Korbel Brandy 125 Years of Handcraftology Sweepstakes are available at the Korbel Brandy website, www.korbelbrandy.com.
Unique among United States brandy producers, Korbel Brandy controls production from grape to bottle. Handcrafted in small batches, Korbel Brandy is aged to perfection in premium fire-toasted oak barrels to achieve golden amber color, generous butterscotch aroma and extra smooth taste.