Bitters Boom As Consumers Cocktail At Home
By Greg Gonzales
Care for a top-shelf Manhattan with rose hip, or perhaps a combination of mushrooms, wasabi and seaweed? Mixologists and home bartenders alike are taking those twists on classics as they get more comfortable going beyond the basic aromatics and citrus bitters.
Consumers and chefs are also taking bitters off the bar and into their kitchens. There are bitters for savory meat dishes, juices, baked goods, soda, sparkling wines ― anything that’s possible with an extract.
According to Genevieve Brazelton, Founder and Chief Executive Officer of Improper Goods, bitters are just at the beginning, and there’s room to explore. Her Bitter Housewife Cardamom bitters won sofi gold and product of the year awards in 2018, along with a Good Food Award. Bitter Housewife also offers Orange, Grapefruit, Lime Coriander, Old-Fashioned Aromatic and Barrel-Aged Aromatic flavors, using American non-GMO whiskey with all citrus peeled in-house. They come in 3.4-ounce flasks at a $16 suggested retail price, or $18 for barrel-aged.
Erik Kozlik, CEO of Modern Bar Cart, calls bitters “liquid poetry,” and says the only thing that stands between a consumer and great cocktails is knowledge and confidence. He hosts a podcast to help with those. His Embitterment Bitters brand features flavors inspired by places, including Japanese Bitters flavored with wasabi, seaweed, tea and mushrooms, and curry bitters flavored with turmeric, saffron and fenugreek. These bitters, part of the Heritage Collection, will be launching in a variety pack this month for a suggested retail price of $24.99, and $19.99 for single 4-ounce bottles.
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For Chris Udouj and Jamie Vitlina, co-Founders of 11th Orchard Bitters, the rise of bitters has been an opportunity to add hyper-local flavors to cocktails. They forage every month for their ingredients to make flavors like White Pine, Spicy Rosehip, Birch Bark and the Good Food Award finalist Red Clover, all indigenous to the Chicago, Illinois, area. They don’t add any preservatives, oils or sweeteners. The bitters come in 4-ounce bottles for a suggested retail price of $18, 0.5-ounce minis for $8 and gift packs for $35.
Bitter Love’s four female Founders took bitters a little somewhere different, making them into a shelf-stable, ready-to-drink form. Their products are made with bitter herbs like ashwagandha, gentian root, artichoke and wormwood, along with sparkling water and a dash of fruit juice. Bitter Love is a low-sugar alternative to soda or a tart cocktail mixer, with only 40 calories. Flavors include Tart Cherry, Toasted Pineapple and Grapefruit, all in 12-ounce bottles.
Fee Brothers isn’t a new brand ― it’s been around since the 1800s ― but it’s been getting creative with bitters flavors as well. It offers flavors like Celery, Rhubarb and West Indian Orange, available in 4-ounce and 5-ounce bottles. The company also offers Molasses Bitters, made with blackstrap, the darkest molasses left from sugar cane extraction, combined with nutmeg and coffee.
At The Bitter End, attention to detail is what makes good bitters, with no extracts, flavorings or preservatives. The company offers Mexican Mole Bitters inspired by the traditional mole poblano, blending cocoa, sesame, allspice, oregano and cinnamon with a cayenne kick, perfect for dark spirits, tequila, cognac, bringing complexity to winter and fall cocktails. Other flavors include Thai, Jamaican, Memphis and Moroccan, all of which come in a 2-ounce bottle for a suggested retail price of $20.
Clean, Refreshing Coconut Water from TAJA
By Lorrie Baumann
TAJA Coconut Water is the only patented cold-filtered coconut water on the American market. Made from tender green coconuts harvested when they’re just 90 days old and then filtered with a seven-step cold filtration system, TAJA contains no juice, no sugar and no stabilizers. “It never turns cloudy; it never turns pink. It’s just like nature intended it to be,” says company President Hallie Lorber.
The company started two years ago after TAJA’s founder Nilang Patel discovered that he was unable to find in the U.S. the kind of coconut water he was used to while he was growing up in India. With his background in the beverage industry, he had the intellectual tools necessary to solve that problem. “Since he couldn’t find it and didn’t like any of the brands that were out there, he created it himself,” Lorber said.
After figuring out the patented process that’s used to extract the water from the coconuts he was able to source from local farmers in India, he opened a zero-waste production facility in India and started the company. “In the last year and a half, we named it, gave it a great personality, gave it great packaging and sold it into retail,” Lorber said.
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The packaging is a triangular 10-ounce polyethylene bottle that’s labeled with the same PET, so that it’s completely recyclable. “It’s the easiest to recycle,” Lorber said. “It can be recycled up to four times.”
The triangular-sided bottle mimics the shape of the natural coconut, and it offers the extra advantage that the bottles fit together without wasted space, so that an entire 12-count case of the bottles will fit on a shelf in the produce aisle, where the product has already seen significant success since its February launch. “It makes for easy merchandising,” Lorber said.
Individual bottles retail for $3.59 to $3.99. TAJA sells cases online for $53.99, which includes shipping.
According to Lorber, “We’ve seen that among general consumers, there’s been an increasing trend toward being careful about what they’re putting into their bodies, and as a result we see a larger amount of people looking for better-for-you, all-natural products with real ingredients. TAJA especially appeals to these health-conscious consumers since it’s 100 percent natural and free from additives. It’s clean. It’s raw. What you see is what you get.”
Wissotzky Tea Company Introduces Artisan Spiced Tea Collection
With today’s exploding fascination with international cuisines, American palates are increasingly eager to experience bolder, spicier flavors. That’s why more and more consumers are indulging in chai tea – a blend of aromatic herbs, spices and black tea that can be enjoyed, as Indian custom dictates, sweetened with milk or iced for a uniquely refreshing experience.
Wissotzky Tea Company is satisfying our mass demand for chai – and need for convenience – with its new Artisan Spiced Tea collection. Each blend artfully pairs hand-selected premium black tea leaves with market spices, herbs, and other natural ingredients. Each carefully crafted blend is packed in a delicate pyramid tea bag that allows for the perfect release of aroma and flavor.
Four intoxicating varieties are perfect to start off the day, for an afternoon pick me up or an after dinner treat. Simply brew and serve with milk and sweetener as desired or serve them over ice for a flavorful iced beverage.
- Salted Caramel Chai: a sweet and savory beverage redolent of warm cinnamon, ginger root, cloves, sea salt, and cardamom.
- Ginger and Turmeric: the earthy flavor of turmeric (known for its health benefits) blended with ginger root, cinnamon, cloves, and cardamom.
- Spiced Nana Mint: robust, flat-leaf Mediterranean mint complemented by cinnamon, ginger root, cloves, cardamom, and pepper.
- Pumpkin Spiced Chai: a toasty balance of cinnamon and ginger with pumpkin pieces, cloves, cardamom, black pepper, and chili.
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Like all Wissotzky products, the Artisan Spiced Tea collection is kosher and non-GMO. It is available in packs of six per case to retail for a suggested $4.99 for a 16-serving box.