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Beverages

Pocas Ginger Brew Meets Superfoods #ExpoEast

Google noted that consumers are highly interested in earthy flavors such as ginger and turmeric on the Google Beverage Trend report 2017. Demand for ginger beverages is growing strongly at a 32 percent year-over-year growth rate. Likewise, modern consumers are looking for something healthy but refreshing for their beverage. As a result of this trend, Pocas International Corp. is debuting all natural ginger brew at this year’s Natural Products Expo East.

Visit booth #1149 at Natural Products Expo East. 

Pocas International Corp is passionate about delivering premium healthy beverages and specialty foods to its customers with only top-quality products. The mission of Pocas is to study global market trends of healthy foods and beverages on behalf of its customers and supply the best healthy products to its valued customers with the lowest price possible.

Pocas Ginger Brew is created with an incredible collaboration with non-alcoholic ginger brew and five different superfoods. It is freshly brewed from triple filtered carbonated water. On top of that, Pocas Ginger Brews are healthy fusion-style ginger drinks with a variety of superfoods and natural fruit juices. It will give you an extra kick of flavor and is sure to impress you.

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Enjoy sipping on Pocas Ginger Brew. It delivers true New England refreshment as you crack one open!

 

The Pickle Juice Company Receives USDA Organic Certification #ExpoEast

The Pickle Juice Company, developer of the only trademarked and purpose built functional Pickle Juice® sports beverage, announces its federal recognition as U.S. Department of Agriculture (USDA) organic certified, one of the most widely recognized symbols of organic approval. To consumers, the organic label guarantees that Pickle Juice contains a minimum of 95 percent organic ingredients, and highlights its lack of additives or artificial preservatives, colors or flavors. This announcement comes on the heels of the product’s recent OU Kosher Certification, serving as another testament to the company’s dedication to consumer health and wellness, as well as its commitment to limiting negative environmental impact during production.

Visit The Pickle Juice Company at booth #8608.

“Receiving USDA organic certification represents another step in our ongoing effort to produce the best, most functional and healthiest products available. We are extremely proud to be working with a beverage line that offers consumers the only all-natural and proven solution to muscle cramps and dehydration,” said Filip Keuppens, Vice President of Global Sales and Marketing for The Pickle Juice Company. “It’s important to us that consumers know that Pickle Juice is a healthy alternative to the many sugary and synthetic drinks that seem to dominate the market. We are proud of our brand’s dedication to serving a quality sports drink, which contains only pure and natural ingredients, including key electrolytes and vitamins.”

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The Pickle Juice Company’s entire product line will now display the USDA organic seal, including the 8-ounce and 16-ounce bottles of 100% Natural Pickle Juice Sport, 2.5 ounce shots and 1 liter boxes of its 100% Natural Extra Strength Pickle Juice formula, and 1 liter bottles of Pickle Juice Chaser.

 

HyVIDA a First in Sparkling Waters #ExpoEast

An interview with Rick Smith, President Chief Executive Officer and co-Founder, HyVIDA Brands Inc.

Visit HyVIDA at booth #4407 at Natural Products Expo East.

GN: Tell our readers about HyVIDA Brands.

RS: HyVIDA is what you get when tech-savvy entrepreneurs with spunk create a beverage. We harnessed hydrogen, a powerful antioxidant, infused it in sparkling water and added a dash of certified organic flavors. Imagine if zero calorie sparkling waters and functional beverages had a baby.

GN: What is the origin of the name HyVIDA?

RS: We’re having fun with the brand name. How many brands get to tell people to do something healthy while sounding taboo … ‘Get Hy™’! Hy is an abbreviation for hydrogen and hydration and VIDA means life.

GN: What does hydrogen do for the body that makes it an antioxidant?

RS: I feel the Hy when I drink it and so do friends, but more importantly, 1,000-plus published medical studies support that hydrogen scavenges the body to neutralize oxides, but more significantly, hydrogen has shown to regulate cellular behavior, reducing the creation of oxides all together.
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GN: Like other sparkling waters, HyVIDA has zero calories, zero sugars, zero sweeteners and zero caffeine. What makes HyVIDA different?

RS: Besides being a magically refreshing beverage, HyVIDA’s phenomenal for your body as the world’s first and only to infuse hydrogen into sparkling water. It has magnesium, a higher pH, creating a user experience unlike any other sparkling water brand. The magnesium is a super mineral that aids the nervous system, reduces anxiety and has been shown to help the body metabolize Vitamin D. Also, our process increases the pH to neutralize the acidic ‘burn’ on the tongue and esophagus. The incredible result is a soft, bubbly experience that allows the certified organic flavors to leap over the palate.

GN: Who is HyVIDA’s target customer?

RS: The young, the spry, teens, kids, health freaks, domestic divas; basically anyone who drinks sparkling waters or values the benefits of a healthy beverage. We also see people using HyVIDA Hydrogen Infused Sparkling Waters as cocktail mixers. The crisp flavors make it an easy mixer and the functional benefits are an added reward – particularly the following morning.

GN: Where is HyVIDA sold?

RS: On Amazon and in hundreds of natural and specialty stores in the Eastern U.S. We have great distribution partnerships with KeHE and UNFI supporting multiple distribution centers in the MidWest and the East Coast. Also, we proudly have a DSD partnership with OneStop Nature for Metro NYC.