BCGA Concept Corp., manufacturer of Brooklyn Crafted, announced the launch of Brooklyn Crafted Mini Bottles, a new line of craft ginger beers cased in 7 fluid ounce bottles. Available in four delicious flavors – Traditional, Earl Grey, Lemon & Lime and Mango – each authentic ginger beer variety is made with 100 percent fresh, unfiltered ginger pieces. The new line of Mini Bottles joins Brooklyn Crafted’s existing product line, including Extra Spicy Ginger Beer, Extra Spicy Sugar Free Ginger Beer and Sugar Free Ginger Ale, which are a 12 fluid ounce size.
Crafted in Bushwick, Brooklyn, the new Brooklyn Crafted Mini Bottles line, include:
In the rising ginger beverage category, the launch of the new Brooklyn Crafted Mini Bottles brings ginger lovers a unique ginger brew size to enjoy on their own or incorporate into cocktails. With all four SKUs offering trendy flavor profiles combined with fresh, unfiltered ginger beer, the new line is an ideal on-the-go refreshment or welcome addition to a cocktail bar.
“At Brooklyn Crafted, we continue to expand our craft beverage portfolio in response to our customers evolving ginger beer demands” said Terry Tang, Co-founder and CEO of BCGA. “Ginger is one of the fastest growing beverage trends, and with our new line of Brooklyn Crafted Mini Bottles, we are offering consumers a range of SKUs that provide convenience of size and fuse of popular flavors with the freshness and authenticity of Brooklyn Crafted.”
Brooklyn Crafted Mini Bottles retail for $1.49 per bottle, and are available at New York City restaurants and retailers, including Sahadis, Malt & Mold, Tribeca Grill, Bunker and some Key Foods locations, with additional national and online distribution rolling out in 2017.
Bundaberg Brewed Drinks’ newest flavor is set to spice up the holiday season. Already a much-anticipated, annual limited release in Australia and New Zealand, Spiced Ginger Beer will make its limited release U.S. debut this fall, in time to toast the holiday season.
Craft-brewed over three days using real ingredients to allow the flavors to really develop, Spiced Ginger Beer includes real ginger and the festive flavors of cinnamon and cloves for a deep, complex taste, as if the holidays were bottled up. As with all Bundaberg brews, the secret to unlocking the flavor is to invert the iconic, glass bottle to infuse the ingredients prior to opening the rip-top cap.
The limited-release flavor will come in four-packs and will be on shelf for the 2017 holiday season as a test trial in more than 270 Cost Plus World Market locations nationwide beginning Sept. 10. It will roll out to additional retailers later in the fall and be available through the holidays. The festive brew often sells out in Australia where consumers wait for it each year and scoop it up as soon as it hits the shelves; almost 50 percent of the four-week allocation was sold in the first week in last season. Assuming sales follow this path in the U.S., the plan is for wider roll out in future holiday seasons.
“Spiced Ginger Beer is a holiday tradition for Bundaberg. It’s a special reminder that the holidays are here and a delicious way to celebrate with friends and family,” said Michael Stacey, Head of Sales for Bundaberg. “Given the popularity of our Ginger Beer in the U.S., we anticipate that this holiday flavor will quickly gain momentum in the market.”
While making the perfect holiday drink just on its own, combined with the spicy flavors of a rum or a smoky bourbon it also makes for a delicious festive cocktail.
Spiced Ginger Beer is poised for success as consumers are seeking carbonated drinks made with premium ingredients that add sophistication to the consumption experience. Additionally, craft beverages are driving growth in the CSD category, especially among Millennials, and ginger beer is a key driver of new flavor profiles introduced to consumers. Bundaberg’s Ginger Beer itself is a favorite over the holidays, with its own deep flavor that is perfect for entertaining.
By Lorrie Baumann
Top Note tonics are attracting attention among the fans of craft beverages, most recently with a sofi Award for Top Note Indian Tonic Water, named the best new product in the cold beverages category by the Specialty Food Association this year. The company’s other products include a Ginger Beer as well as a range of other European-style tonics in Bitter Orange, Bitter Lemon and Gentian Lime flavors.
Top Note tonics are produced by La Pavia Beverage, LLC, founded in 2014 by Mary Pellettieri and her husband and partner, Noah Swanson and headquartered in Milwaukee, Wisconsin. “We decided to go into this business because we were very intrigued by craft beer,” Pellettieri says. “As I was concocting and crafting some syrups for that, using traditional recipes, I found that I liked the syrups just with carbonated water.”
Pellettieri’s interest in beer was long-standing. She began her career at the Siebel Institute of Technology, a research institute and school of brewing technology founded in Chicago in 1868, where she was a chemist and microbiologist and taught sensory management. Her career has taken her from there to Silliker Labs, Goose Island Beer Company and then MillerCoors before she left the brewery giant to start her own company. After more than 20 years of working with craft beers, she was in an ideal position to recognize the potential of the beverage she’d created. “To me, it’s more than just a mixer. It could be an herbal soft drink on its own,” she said. “It’s a radler [also known as a shandy] when mixed with beer.”
Pellettieri’s experience had taught her to appreciate the tonics she’d tasted in Europe, where the category was burgeoning with many more products and flavors than were being offered to the American market, where tonics tended to have harsher flavors that could mask the rasp of alcohol when they were mixed into cocktails based on mass-marketed spirits. But after distillers of craft spirits began producing smoother liquors, there was no longer as much need to hide the harsh taste of the alcohol. Pellettieri figured that created a gap in the market for mixers with bright, clean flavors, including the herbal elixirs that she loved.
“We just saw that the category of sparkling beverage needing some innovation, some dusting up,” she said. “I just thought: Why not someone who understands bitter, who understands beer? Why not me?”
“The tonic category in the States has been sleepy,” she added. “If you go to Europe you’ll see that it’s much more of a burgeoning category and much more diverse in its offerings.”
The Top Note product line started with mixable syrups that could be added to cocktails, stirred into sparkling water to make a soda or drunk on their own. “It’s still a tonic, and there’s still some bitterness to it, so I always warn people. Tonic lovers really love it,” Pellettieri said. “It’s still true to the tradition that a tonic is a bitter, sour and sweet beverage.”
The Top Note tonics pair well with the same kind of foods that complement other bitter beverages like an IPA beer or a dark espresso, and Pellettieri has recently expanded the line by packaging the tonics in four-packs of ready-to-serve bottles and adding a Ginger Beer that can be consumed either as a mixer or on its own. “We designed it with the idea that flavor is most important,” Pellettieri said. “That’s selling out faster than we can keep up with right now.”
The Top Note tonics are currently being distributed locally in Milwaukee and Madison, Wisconsin, where they’re in both liquor and specialty grocery stores, but the products have also recently launched through KeHE. The Top Note Indian Tonic Water will be in the sofi Award showcase at the Summer Fancy Food Show, and Pellettieri plans to exhibit her line at the Winter Fancy Food Show in 2018. She says her production line is scalable for the orders that the sofi Award and the KeHE launch are bound to bring. “We’re ready,” she said. “We are ready. Everything’s in place.”