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Sodas

Virgil’s Soda Line Seeks a Genius

Virgil’s handcrafted soda, from the makers of Reed’s Ginger Beer, has launched a nationwide search for a spokesperson to represent the genius of the new Virgil’s Zero Sugar product line.

Virgil's root beerThe Reed’s Inc. team have created something special with the Virgil’s Zero Sugar line, which will launch late spring in 12-ounce cans and feature six flavors, including Root Beer, Black Cherry, Vanilla Cream, Cola, Lemon Lime and Orange.

The chosen winner will be an integral part of the official launch of Virgil’s Zero Sugar, representing the brand at public events and in the company’s upcoming advertising campaign.

Anyone 18 years of age or older may apply and make their case why they should be the new “Virgil’s Genius.” Contestants can enter via video submission at www.virgils.com. The submission deadline is May 31, 2018. Any and all forms of genius will be considered.

Brooklyn Crafted Launches Craft Ginger Beers in Mini Bottles

BCGA Concept Corp., manufacturer of Brooklyn Crafted, announced the launch of Brooklyn Crafted Mini Bottles, a new line of craft ginger beers cased in 7 fluid ounce bottles. Available in four delicious flavors – Traditional, Earl Grey, Lemon & Lime and Mango – each authentic ginger beer variety is made with 100 percent fresh, unfiltered ginger pieces. The new line of Mini Bottles joins Brooklyn Crafted’s existing product line, including Extra Spicy Ginger Beer, Extra Spicy Sugar Free Ginger Beer and Sugar Free Ginger Ale, which are a 12 fluid ounce size.

Brooklyn CraftedCrafted in Bushwick, Brooklyn, the new Brooklyn Crafted Mini Bottles line, include:

  • Brooklyn Crafted Traditional Ginger Beer: Featuring classic notes of spice and ginger, the Traditional Ginger Beer allows simple ingredients to shine.
  • Brooklyn Crafted Earl Grey Ginger Beer: One of the most unique ginger beer flavors, this variety packs a bold, ginger taste with the pleasant aroma of Earl Grey brewed from real tea leaves.
  • Brooklyn Crafted Lemon & Lime Ginger Beer: With a refreshing fusion of lemon and lime, this twist on the classic citrus combo features a subtle ginger kick.
  • Brooklyn Crafted Mango Ginger Beer: Enjoy the tropics with this Mango Ginger Beer flavor that provides a thirst- quenching blend of sweet and spicy.

In the rising ginger beverage category, the launch of the new Brooklyn Crafted Mini Bottles brings ginger lovers a unique ginger brew size to enjoy on their own or incorporate into cocktails. With all four SKUs offering trendy flavor profiles combined with fresh, unfiltered ginger beer, the new line is an ideal on-the-go refreshment or welcome addition to a cocktail bar.

“At Brooklyn Crafted, we continue to expand our craft beverage portfolio in response to our customers evolving ginger beer demands” said Terry Tang, Co-founder and CEO of BCGA. “Ginger is one of the fastest growing beverage trends, and with our new line of Brooklyn Crafted Mini Bottles, we are offering consumers a range of SKUs that provide convenience of size and fuse of popular flavors with the freshness and authenticity of Brooklyn Crafted.”

Brooklyn Crafted Mini Bottles retail for $1.49 per bottle, and are available at New York City restaurants and retailers, including Sahadis, Malt & Mold, Tribeca Grill, Bunker and some Key Foods locations, with additional national and online distribution rolling out in 2017.

It’s Beginning to Taste a Lot Like Christmas

BundabergBundaberg Brewed Drinks’ newest flavor is set to spice up the holiday season. Already a much-anticipated, annual limited release in Australia and New Zealand, Spiced Ginger Beer will make its limited release U.S. debut this fall, in time to toast the holiday season.

Craft-brewed over three days using real ingredients to allow the flavors to really develop, Spiced Ginger Beer includes real ginger and the festive flavors of cinnamon and cloves for a deep, complex taste, as if the holidays were bottled up. As with all Bundaberg brews, the secret to unlocking the flavor is to invert the iconic, glass bottle to infuse the ingredients prior to opening the rip-top cap.

The limited-release flavor will come in four-packs and will be on shelf for the 2017 holiday season as a test trial in more than 270 Cost Plus World Market locations nationwide beginning Sept. 10. It will roll out to additional retailers later in the fall and be available through the holidays. The festive brew often sells out in Australia where consumers wait for it each year and scoop it up as soon as it hits the shelves; almost 50 percent of the four-week allocation was sold in the first week in last season. Assuming sales follow this path in the U.S., the plan is for wider roll out in future holiday seasons.

“Spiced Ginger Beer is a holiday tradition for Bundaberg. It’s a special reminder that the holidays are here and a delicious way to celebrate with friends and family,” said Michael Stacey, Head of Sales for Bundaberg. “Given the popularity of our Ginger Beer in the U.S., we anticipate that this holiday flavor will quickly gain momentum in the market.”

While making the perfect holiday drink just on its own, combined with the spicy flavors of a rum or a smoky bourbon it also makes for a delicious festive cocktail.

Spiced Ginger Beer is poised for success as consumers are seeking carbonated drinks made with premium ingredients that add sophistication to the consumption experience. Additionally, craft beverages are driving growth in the CSD category, especially among Millennials, and ginger beer is a key driver of new flavor profiles introduced to consumers. Bundaberg’s Ginger Beer itself is a favorite over the holidays, with its own deep flavor that is perfect for entertaining.

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