HARIBO Creates Treat Retreat for National Unicorn Day
America’s #1 gummi brand, is celebrating its brand-new Unicorn-i-licious gummies by offering fans a one-of-a-kind, overnight experience in the heart of New York City’s Soho neighborhood.
Free two-night stays in HARIBO’s unicorn-themed Treat Retreat will go live on HariboTreatRetreat.com at 12 p.m. ET on Tuesday, April 9 (National Unicorn Day).
The Treat Retreat brings HARIBO’s fun and colorful Unicorn-i-licious gummies to life for kids and kids at heart. The 1,800-square-foot, 2-bedroom loft is outfitted from floor to ceiling with countless Instagram-worthy moments, including:
- A family-friendly mini bar stocked with free HARIBO treats
- A life-size unicorn statue for photo opportunities
- A build-it-yourself pillow fort
- A ball pit overflowing with more than 1,000 plush unicorn stuffed animals
- A gummi wall art installation
- Unicorn-i-licious gift bags (filled with fun swag)
“At HARIBO, every new gummi we introduce is a chance to spark excitement in our fans, and Unicorn-i-licious is the latest example of that,” said Avery Jukes, senior brand manager at HARIBO of America. “We know our fans love our iconic treats like Goldbears, Twin Snakes and Starmix, and at the same time they’re interested in new, innovative products. With Unicorn-i-licious, we wanted to inspire childlike happiness for fans of all ages, so we crafted a whimsical unicorn shape, new fun flavors and brought a magical, colorful, immersive dream space to reality for our consumers in one of the most exciting places in the world, New York City.”
Groups of up to four people can claim a stay at the Treat Retreat for the following dates:
- Wednesday, April 10 to Friday, April 12
- Saturday, April 13 to Monday, April 15
- Tuesday, April 16 to Thursday, April 18
Unicorn-i-licious marks HARIBO’s first-ever unicorn-shaped gummi, as well as the debut of cotton candy and tangerine flavors in the U.S., joining a tasty assortment that also includes apple, blue raspberry, banana and berry punch.
For more information on HARIBO and the Treat Retreat, visit haribo.com and follow along at @HARIBOUSA on Instagram.
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Not Extra Flamin’ Hot Milk – Can Brits Take the Heat? (Nudge, Nudge, Wink, Wink)
Forget your deep-fried Mars bar or peanut butter and jelly sandwich, the latest crazy culinary combo doing the rounds in the United Kingdom is milk and crisps.
The newest snack brand from PepsiCo, Extra Flamin’ Hot went on sale in the United Kingdom last week. Maybe. The hot new flavor, available across the Walkers MAX, Doritos and Wotsits Crunchy range, has been given “spicy” reviews by some snack lovers for whom the heat has proved too much.
To douse rising temperatures, bosses have decided to sell milk miniatures alongside the snacks … although readers should bear in mind that the news is being released on April Fools Day where members of the public, alongside organizations and brands, play pranks on the public.
The Not Extra Flamin’ Hot Milk will hit the shelves Monday April 1, and be on sale for “as long it takes for the British taste buds to mature to the spice”, said Dalila Fops Roy, head of brand innovation.
With its spice-neutralizing properties, milk was chosen as an antidote to the heat of Extra Flamin’ Hot crisps.
“Milk contains a protein called casein, which can break down capsaicin in the same way that soap cuts through grease,” said Dr. Paolo Salify, director of heat transference.
To accompany the April Fools prank, Extra Flamin’ Hot has undertaken (real) research to show the parts of the country that can handle the heat of the spicy new snack. It shows that those from Glasgow are the biggest lovers of spice in the United Kingdom, with two thirds (67 percent) claiming to either like or love spicy food. Meanwhile those in Belfast, Northern Ireland, like it the least – 41 percent have either a low, or no tolerance to spicy food.
“We have been considering a milk miniature to sell alongside Extra Flamin’ Hot Wotsits Crunchy, Doritos and Walkers MAX for some time,” Salify said. “With the arrival of this new data, we decided to expedite that decision and get it on the shelves as quickly as possible.”
Not Extra Flamin’ Hot Milk will go on sale initially in Belfast, and a nationwide roll out is expected to come in the coming days and weeks … or not!
Happy April Fools Day from your friends at Gourmet News.
Low-Carb Crisp Power Pretzel-Style Snack to make U.S. Debut in March
If it looks, tastes, and crunches like a pretzel, it’s undeniably one – especially when it’s the protein-packed, low-carb wonder of Crisp Power. Founded by Gilad Zilberberg, the mind behind Dream Pretzels, Crisp Power is gearing up for its U.S. debut in March. As a sister company to Dream Pretzels, Crisp Power brings a snack revolution, where intelligent choices meet extraordinary flavors to power everyone’s day, whether it’s a workout, work or party time.
“We are excited for wellness enthusiasts in search of high-protein, low-carb options to discover Crisp Power. After years of perfecting our recipe, we’re thrilled to present a crunchy snack with the flavor of an everything bagel and the crunchy texture of a satisfying pretzel,” said CEO Zilberberg.
Crisp Power, a brand committed to functional food, has crafted a pretzel that boasts high protein and low carb content, containing a mere 6g of carbs and an impressive 27-28g of plant-based protein per 1.7-ounce pack! Each pack provides a whopping 56 percent of the daily value of protein.
Created from a distinctive blend of proteins originated from grains and legumes, the protein-packed pretzel contains all the essential amino acids vital for health and muscle development. With high bioavailability, it has earned FDA recognition as a “Good source of protein” in the diet.
But that’s not all – the pretzels are not only baked, sugar-free, high in fibers (36 percent of DV per pack), and free from artificial colors or flavors, but they also boast an irresistible crunch. It might sound almost too good to be true, but it is.
The patent-pending recipes, abundant in protein, cater to everyone, not just athletes! Ideal for vegans, those following a keto lifestyle, individuals with diabetes and wellness enthusiasts.
The pretzel-style snack is revolutionizing how simple it is to eat between meals. Every bite satisfies the craving for a savory treat yet empowers snackers to get what they need in a new way – beyond protein bars and power bites. Instead, anyone can enjoy the power of the pretzel as a quick snack straight out of the bag or paired with hummus, healthful dips and cheeses.
For those looking to grab a quick bite on the go, fuel up for a workout, or share with friends and family, Crisp Power is designed to fit seamlessly into everyday occasions. In the snack aisles often dominated by empty calorie options, Crisp Power aims to stand out as a beacon of health and flavor. Crisp Power is proud to introduce a product that challenges the norms of the snack aisle and offers a nutritious alternative. By entering the grocery shelves, the new protein pretzels will transform how people perceive snacks, showing that indulgence and health can coexist. Whether nestled among traditional snacks or highlighted in a health-focused section, Crisp Power is set to revolutionize snack time, offering a guilt-free, protein-rich choice for those in search of something better.
Away from the hyper-caloric sweet bars and the usual empty-calorie crunchy snacks, Crisp Power heralds a new era in snacking, where taste and health are no longer mutually exclusive to satisfy those cravings for a crunchy snack.
Crisp Power will be rolling out on Amazon in March and at wholesale grocers later this year.
For more information visit crisppower.com
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