By Amber Gallegos
When it comes to Millennials and coffee, there is a definite trend towards specialty coffee. As a generation coming of age in the era of Starbucks, the group leans more towards espresso-based beverages than the grocery store coffees preferred by older generations. They are also more likely to drink coffee away from the home than other generations. What this means for the coffee industry is yet to be seen, experts say, but in the meantime, manufacturers of coffee brewers are taking varied approaches to potentially serve the large population of Millennials.
The Pew Research Center defines Millennials as adults that are ages 18 to 34 in 2015. The 2015 National Coffee Drinking Trends Report (NCDT) from the National Coffee Association, finds that at-home coffee consumption is directly related to age. Younger consumer are more likely to consume coffee out-of-home than older consumers, 45 to 46 percent among those aged 18 to 39, versus 18-35 percent of those aged over 40.
“Millennials are a unique consumer demographic for our industry as they tend to come to specialty coffee much earlier than their older counterparts,” says Heather Ward, Research Analyst for the Specialty Coffee Association of America. “In part, because they grew up in a world where a specialty coffee shop was available to them on every street corner. Historically coffee consumption skewed older, but that was likely due to the fact that coffee consumption meant a brewed cup of commercial coffee made in the home, while Millennials typically first experience specialty coffee in the retail environment where there are more specialty options available to them. It will be important that coffee companies understand the new entry point for these consumers, and how to engage them through their specialty coffee journey.”
The NCDT report surveyed 2,800 adult respondents online and found that daily consumption of specialty coffee was 35 percent among ages 18 to 24 and 36 percent among ages 25 to 39. Among ages 40 to 59 the percent was 30, and dropped down to 23 percent for those over the age of 60. The survey allowed respondents to identify whether they considered the coffee they consumed as specialty or not. Overall coffee consumption among ages 25 to 39 increased to 62 percent in 2014, up from 42 percent in 2000, according to the NCA.
“For the younger generation the espresso-based beverage are oftentimes their kind of gateway into coffee. A lot of the reason behind that is because that’s where you’ll find it’s less about the coffee and more about the milk and the sugar,” says Mark DiDomenico, Director of Client Solutions at Datassential, who helped present the NCDT findings this year and who previously served as Director of Insights for Sara Lee. “Cappuccinos are much more creamy to begin with and much more about the milk than it is about the espresso. So it’s a little bit easier path for them to build that coffee habit around, versus just drinking regular coffee even if you did put cream and sugar in it – it’s still less exciting, if you will, than say a caramel macchiato. It’s really about flavor and sweetness.”
The NCDT data also finds that espresso-based beverages are significantly more popular among those 18-39. There appears to be sustained, if not growing, strength among all under 40, particularly those 18-24. Conversely, an overall decline in non-gourmet coffee consumption is more pronounced among those 18-24.
Companies coming out with home coffee machines certainly hope that they can capture consumer interest by appealing to them with appliances that meet their love of specialty coffee and convenience. Capresso’s On-on-Go Personal Coffee Maker is a compact brewer that brews from ground coffee or soft pods into a 16-ounce stainless steel travel mug and retails for $49.99.
“We found that Millennials were especially drawn to the On-on-Go Personal Coffee Maker during our product testing and development. They liked the small, compact size and the fact that it brews directly into a travel mug. This eliminates the hassle and waste of brewing a pot of coffee and then pouring it into your travel mug, plus there are fewer dishes to wash,” says April Strogen, Capresso Director of Marketing. “Millennials drink more coffee and are more sophisticated in their coffee tastes, so they appreciate a quality product at an affordable price. A key benefit of the On-the-Go is that, unlike many other smaller units, it brews at the ideal temperature of 200 degrees Fahrenheit. Millennials also tend to be more concerned about the environmental impact of their coffee brewing choices. They know that pod and capsule systems involve unnecessary packaging and waste. The On-the-Go comes with a reusable permanent filter for brewing ground coffee, and it can also accommodate soft pods, which are more environmentally friendly.”
From the new OXO On[TM] line of small electrics, the Barista Brain 9-Cup Coffee Brewing System retails for $199.99 and aims to give users more precise control through an intelligent microprocessor that offers precision temperature control, a timed water pump, and the option of brewing a single serving rather than an entire pot. All these controls seek to provide the same hand-crafted coffee in-home that Millennials are so crazy about getting at coffee shops.
“When it comes to coffee, it’s all about brew time and brew temperature,” says Claire Ashley, OXO Kitchen Electrics Senior Product Manager. “Our 9-Cup Coffee Maker has a thoroughly thought brew cycle to ensure optimal extraction and excellent coffee. We wanted to offer the same quality of coffee for a single serve (one mug or two cups). At OXO, we care about convenience; we cannot ignore those mornings when we are rushed but need just one mug before running out of the house. We developed a specific single serve brew cycle that takes into account the smaller amount of coffee in the brew basket for optimal extraction. You will see the water going over the grounds and pausing. This is intentional. We are controlling brew time and temperature for you.”
Indeed, brewing time and water temperature are important components for properly preparing a cup of specialty coffee to its full potential, as well as important factors for the espresso-based beverages that Millennials gravitate towards. Machines like BUNN’s trifecta MB may have a high price point, $599.99 in this case, but offers consumers who are truly passionate about coffee an option to make their coffee at home just they way they like it. BUNN applies its experience in the commercial realm to the trifecta MB so that users can control the turbulence cycle and infusion time, essential factors in extracting the flavor notes of the coffee bean rather than the flavor derived from the roasting process. The machine is particularly suited to single-origin coffees.
“The person that’s buying this machine is very engaged in where they’re getting their coffee beans, is very particular about where they’re going to be sourced and how they’re roasted, and being able to craft their personalized cup,” says Nathan Leitner, Product Manager of Home Products for BUNN. “With the control knobs for the infusion cycle and turbulence time, you can really dial in your specific tastes, so it’s that person that really wants to be able to experiment with coffee …. There’s so many ways to mess up a cup of coffee, so we really want to ensure that if you use our equipment that we can guarantee you’re going to have the best result in the cup.”
“It will be interesting to watch going forward as Millennials transition into the older generations. Right now most of them are working age adults and that’s when we start to see, or we think we’ll see, change in their consumption habits,” says DiDomenico. “That’s when a lot of them move away from those sugary cappuccinos, espresso-based beverages, and pick up a regular coffee habit, so we’ll see if that actually happens or if they keep that habit of getting the espresso-based beverages. I think we’re in a bit of a transition so we can maybe in the coming years see where that trend goes.”
By Micah Cheek
If you haven’t tried sumac before, the flavor can be hard to pin down. The dried and crushed fruit of the sumac plant is described as tart but not sour, and a combination of lemon, tart cherry, and earthy flavors. “We have people that come in saying ‘Oh I just tried this food, it was sour and so good, it was lemony and complicated…’ and we just stand there until they finish and say, ‘Yeah, that was sumac in there,’” says Anne Milneck, Owner of Red Stick Spice Company in Baton Rouge, Louisiana. Sumac is a top seller at Red Stick Spice Company partly because Lebanese and Greek restaurants are popular elements of Baton Rouge’s culinary scene, says Milneck, who has begun seeing more interest in sumac as more Middle Eastern and Mediterranean restaurants open and customers try to replicate dishes at home.
Traditionally, sumac has been used in a wide variety of Middle Eastern dishes. Salads, roasted meats, bread and rice can all be liberally sprinkled with sumac for an acidic tang. “You can use it with any platter. [It has] a delicious taste, at the same time it’s appealing to the eye,” says Safa Najjar Merheb, author of “The Pure Taste of Lebanon From Safa’s Kitchen.”
A classic pairing is sumac with lamb. The gamey richness of lamb is cut by sumac’s tartness. Milneck notes that the spice will perform the same on any gamey meats, such as duck or venison. Sumac can also be used with flavors that traditionally play nicely with lemon, as reflected in a Turkish fish stew with sumac. The spice can be used as a dry rub on chicken.
Sumac is also a popular addition to mild sides. “I’ve also heard about sumac on more bland vegetables like cauliflower,” says Milneck. “Some people are doing cauliflower rice and then using sumac in there, which is not so off the wall, because sumac is also used on rice pilaf.” Merheb suggests mixing the spice into stuffing for grape leaves, eggplant and squash.
Dukkah, an Egyptian condiment that includes crushed nuts, coriander and cumin, and the spice blend za’atar both depend on sumac. Za’atar is a popular condiment in Arabic cuisine, with wildly varying recipes that all contain sumac, thyme, and sesame seeds. Manakeesh, a traditional Lebanese snack, is made by spreading a paste of za’atar and olive oil onto pita dough before baking.
International Seafood Ventures, one of the largest suppliers of king crab to the U.S. retail market, has formed a strategic alliance with Frequentz Inc. to strengthen its supply chain transparency efforts. The crab industry has been under heightened scrutiny due to the increased reporting of illegally caught seafood entering the U.S. market. The presidential task force assigned to combat illegal, unregulated and unreported (IUU) fishing has also identified the king crab imports industry as a clear and present offender. While many companies are trying to distance themselves from the negative publicity, International Seafood Ventures is taking the issue on full steam ahead.
“We enlisted the help of Frequentz and their traceability solution to demonstrate without a doubt to our customers that our king crab is legitimately caught,” says Stuart Kozloff, International Seafood Ventures President. “It is important for our customers to know we take a responsible approach to our seafood sourcing, and Frequentz’s traceability solution provides that extra layer of assurance, not only for our king crab, but our whole Asian, Arctic and Aqua Chef Line of products. In today’s market we need to be responsive to our customers’ requests and by enlisting Frequentz’s assistance, we feel we can accomplish the important goal of confirming our sustainability claims to these strategic alliance customers.”
With close to 90 percent of all seafood sold in the U.S. coming from imports, supply chain transparency is the only way to assure consumers that what they are being sold isn’t a wild fish tale. Frequentz’s technology also has applications beyond seafood, as consumer demands are driving supply chains to be more forthcoming. Consumers want to have enough information to make a responsible buying decision, whether that is based on sustainability of the species or some other driving factor. Frequentz assists these industries by offering comprehensive traceability, serialization and information management technologies that promote intelligent analytics and consumer safety.
The wholegrain kamut, farro and Matt 100 percent organic pastas from Pastificio Felicetti embody the terroir of the Felicetti pasta company, located high in the Dolomite Mountains of Italy. The secret to Felicetti pasta’s unique flavor is thanks to the extraordinary raw materials it is made of: prized varieties of durum wheat, crystal clear spring water and air from the Dolomites, which contributes a balance to the grain and water that makes pasta toothsome, firm, and delicious.
The happy egg co. has announced the launch of its organic free-range eggs available in select California retail locations including Costco, Gelson’s and Bristol Farms. The organic line extension complements the happy egg co.’s 12- and six-pack carton offerings currently sold in 6,500 stores nationwide. Expanding its product line to include organic free-range eggs provides the happy egg co., already the gold standard in animal welfare, with an even stronger foothold in the specialty egg market.
“Our move into the organic market has now given the organic consumer a truly humanely raised egg offering, providing affordable, free-range eggs from Organic hens that have been treated with the highest quality of care,” said David Wagstaff, Chief Operating Officer at the happy egg co. “Our product strategy has always included an organic free-range line extension and we’re currently expanding our footprint of organic and non-organic happy egg farms to satisfy the skyrocketing demand for food that is organic and humanely-produced with transparency through the supply chain.”
Consumer demand for organic foods has grown by double-digits every year since the 1990s, with sales increasing from $3.6 billion in 1997 to over $39 billion in 2014. According to Mintel’s “Report on Organic Food and Beverage Shoppers,” sales of natural, organic and better-for-you products are expected to grow 8.1 percent annually to $226 billion by 2018. The happy egg co. will continue its explosive growth trajectory by expanding production into organic farms.
The happy egg co. provides its hens with organic, non-GMO feed and is the only 100 percent free-range egg brand with an animal welfare program that covers everything from living conditions to feed to expertise of caregivers. Additionally, the happy egg co. is the first commercial egg producer in the U.S. to be designated American Humane Certified™, which requires achieving rigorous animal welfare standards. The happy egg co.’s organic free-range eggs are certified by Quality Assurance International.
The happy egg co. organic free-range 18-pack eggs are currently available at select Bay Area Costco locations. The happy egg co. organic free-range eggs will also be sold in 12-packs at select Gelson’s and Bristol Farms locations across southern California. As the only national free range brand in the market, following the launch of its organic free-range eggs at California retailers, the happy egg co. plans for coast to coast distribution to complement its regular free range eggs.
Seattle Coffee Gear today announced a new retail experience in specialty coffee coming to its flagship store this November. The Washington state-based coffee equipment retailer is not only expanding its selection of specialty coffees, but also offering customers a way to taste before they buy.
A first of its kind, “The Wall” offers 32 specialty coffees ready to sample via pour over or espresso brew method. Freshly roasted and ground on demand from one of 32 grinders, each coffee is given its own story and place in the line up. Customers are encouraged to create their own “tasting flight” by selecting a few to try, brewing them up and sampling right there in the store. Seattle Coffee Gear hopes that this will eliminate some of the mystery of coffee and let customers learn more about their personal tastes as well as the beans themselves.
Seattle Coffee Gear is also excited to expand their selection of specialty coffee to include some of the nation’s leaders in third-wave coffee as well as a few more of their local favorites. New roasters include La Colombe Coffee Roasters, Supersonic Coffee and Batdorf & Bronson Coffee Roasters, among others. This move is in line with Seattle Coffee Gear’s mission to provide freshly roasted coffee. “We work with each roaster and only offer their coffees for a determined number of days post-roast. We believe in transparency; the roast date is clearly listed on each bag and we guarantee their freshness,” states company founder, Victor Gehlen.
In honor of launching “The Wall,” Seattle Coffee Gear will host a grand opening celebration Saturday, November 7, 2015 starting at 10:00 a.m. This will be a day full of free goodies, guest roasters, tastings and, of course, a lot of coffee. Stop in and brew a cup.
In 2003, an annual trend based on existing tradition took the nation’s coffee cups by storm. Over the past 12 years, pumpkin and pumpkin spice flavors have become the new heralds of autumn and the holiday season. Pumpkin Spice Sweet Drops from SweetLeaf® mean anyone can enjoy this fall favorite anytime, adding flavor to food and drinks without adding calories, carbs, or artificial ingredients.
According to Nielsen, “Seventy percent of pumpkin-oriented grocery sales in the U.S. occurred between September and November.” Within the larger pumpkin category, Nielsen’s report also notes the pumpkin spice flavor is the second most popular choice in that spectrum. While some food trends tend to be somewhat random and making them more tenuous, the staying power of pumpkin spice comes from the relation to an existing annual occurrence. Its close tie to the fall holiday season gives pumpkin spice a sense of exclusivity, but also makes it cyclical—returning for a few months every year.
SweetLeaf Pumpkin Spice Sweet Drops, however, are available year-round, offering delicious, comforting flavor to beverages like coffee and tea, foods like oatmeal and yogurt, and an endless variety of recipes. SweetLeaf Liquid Stevia Pumpkin Spice Sweet Drops™ are made with organic stevia leaf extract. Just a few drops add sweet taste and the fall flavor consumers crave to recipes without adding calories, carbohydrates, or artificial ingredients.
Suggested retail price is $15.44.
Boulder Organic Foods launches its Boulder Organic line of garden-fresh soups, made with the finest certified organic, gluten-free and non-GMO verified ingredients, in the refrigerated deli section at more than 850 Target stores nationwide.
Four soup varieties, sold in 16-ounce tubs with a suggested retail price of $4.49, are now available: Butternut Squash with Sage, Roasted Tomato Basil, Red Lentil Dahl and Garden Minestrone. Two additional flavors, Chicken Quinoa & Kale and Chicken Vegetable Chili, will be added later this month.
“We believe everyone should have access to delicious, organic foods, and our entry into Target brings Boulder Organic soups to more people than ever before,” said Boulder Organic Foods CEO Greg Powers. “Target shoppers care about eating well, and our small-batch soups are a tasty addition to Target’s extensive selection of high-quality foods.”
Boulder Organic soup is found in the grab-and-go and deli refrigerators of natural and conventional grocers nationally. The company offers varieties for all types of diets, including gluten-free, vegan, vegetarian and dairy-free.
Teamsters are calling for Safeway to keep good jobs in Maryland, after the company unexpectedly issued a notice that it plans to start closing its Upper Marlboro and Landover, Maryland, grocery distribution facilities 19 days before Christmas, resulting in the layoff of more than 700 workers.
The warehouse workers, members of Teamsters Locals 730 and 639, based in Washington, D.C., received a 60-day layoff notice from C&S Wholesale Grocers, which operates the Safeway-owned facilities. Safeway intends to close the operation, with plans to send many of the jobs to Pennsylvania.
In a letter to Robert Miller, the CEO of Albertsons Companies, Inc., which recently acquired Safeway, Teamsters General PresidentJim Hoffa called on the company to enact a moratorium on the closure.
“I believe there are options that have not yet been explored,” Hoffa said. “I am asking you to enact a 180-day moratorium on the closure while your staff, Maryland and Prince George’s County public officials and Teamsters-appointed experts meet to discuss alternatives, with the goal of saving good Maryland jobs.”
“Workers here have spent decades working night shifts, weekends and holidays to make Safeway a profitable company. We will do whatever it takes to save these jobs,” said Thomas Ratliff, President of Local 639.
Safeway built the $91 million state-of-the-art Upper Marlboro distribution center in 1998, after receiving $2 million from Maryland taxpayers. Safeway has also received more than $7 million in concessions from these distribution center employees over the past 15 years in order to defray costs.
Midwestern retailer Meijer is seeing as much as a 20 percent increase in shoppers taking advantage of Halloween savings and hunting earlier for decorations, candy and costumes this year, according to Peter Whitsett, Executive Vice President of Merchandising and Marketing.
“The next time Halloween will be celebrated on the weekend won’t be until 2020, so we’re seeing enthusiastic shoppers making it more of seasonal experience by planning their trick-or-treating, haunted house visits and unforgettable parties throughout October,” Whitsett said. “We know that more parents are decorating their homes and even dressing up with their kids, so we look forward to providing everything families need for their weekend festivities.”
Meijer aggressively expanded its selection in kids licensed costumes, adult costume accessories and animated home decorations this year to help shoppers maximize their Halloween experience. Whitsett said that nearly half will decorate their home, more than two thirds of all celebrants will wear a costume and more than 157 million people are planning to celebrate and throw or attend parties.
The average person will spend $75 this Halloween on indoor and outdoor décor, costumes and candy, and nearly 70 million people plan on passing out candy. Total spending on Halloween will reach $6.9 billion, according to the National Retail Federation.