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Gourmet Newswire

New Market Study Predicts Growth for Chocolate Industry

A new market study by Lucintel predicts that the U.S. chocolate industry will experience moderate growth and reach an estimated $19.3 billion in 2018. Innovation of new products in dark chocolate and milk chocolate segment with new flavors and low calorie (such as sugar-free) chocolates will increase the growth of retail chocolate industry. Occasion and celebration is a factor that impacts the selling and production of chocolate and ultimately leads the increased company revenue which boosts industry growth.

Among the challenges faced by the industry are rising prices for raw materials, expecially for cocoa beans, intermittent supply shortages and a lack of efficient distribution channels in emerging markets. Growth for the industry will come from increasing consumer expenditure for chocolates and improving per capita income. As per the study, 73.9 percent of total U.S. population, i.e., 234 million consumers, love to eat chocolates irrespective of gender. Hectic lifestyle of consumers and innovative chocolate products doubling as health supplement, chocolate for the diet conscious, low calorie chocolates etc. lead to significant market growth. Consumer awareness of brands, gifting in celebrations and various occasion, and increasing hectic lifestyle of consumers are all expected to drive industry growth.

The Lucintel study is titled, “US Chocolate Industry 2013-2018: Trend, Forecast, and Opportunity Analysis,” and for more information, visit www.lucintel.com.

Cabot Creamery Rewards Volunteers with Cruise

On January 11, 50 volunteers will embark on the trip of a lifetime. They, along with a guest, will board the Celebrity Cruises® SUMMIT for an all-expense-paid, six-day, seven-night Caribbean Cruise organized in their honor, courtesy of the 1,200 farm families who own Cabot Creamery Cooperative. The farmer-owners of Cabot have presented the Cabot Community Celebrity Award program since 2010 to recognize individuals from across the nation who have made a difference in their communities.

“For the past four years, the Cabot Community Celebrity Awards have honored the powerful achievements and contributions of select volunteers,” says Rich Stammer, Cabot President and CEO. “Partnering with major market media and national organizations, we spotlight those who serve others with little thought of personal recognition, and reward them with the trip of a lifetime. Our Community Celebrity Awards seek to redefine what ‘true celebrity’ really means.”

In the eyes of the farm families of Cabot, true celebrities are folks like Sean Evans. Evans, a resident of Moore, Okla., founded Serve Moore after the horrific tornados that devastated the town in May. He developed a website to help coordinate relief efforts, connecting resources and thousands of volunteers to bring aid and comfort to the victims of the storm.

And people like Tawanda and Robert Jones from Camden, N.J., who founded the Sophisticated Sisters Drill Team to serve the children of one of America’s most consistently impoverished and crime-ridden cities. Since founding the group in 1986, the couple provided a constructive outlet that has helped guide the lives of more than 4,000 of the city’s children.

“There are so many stories here of everyday people doing remarkable things in their communities. Stories of people who spend their weekends building dream bedrooms for kids with cancer, who spend their nights collecting food and goods for the hungry and homeless, who spend their days mentoring a child growing up alone in poverty,” says Stammer. “They truly deserve this.”

The Cabot Community Celebrity Award Cruise departs San Juan, Puerto Rico and stops in Barbados, St. Lucia, Antigua, St. Maarten, and St. Thomas, before returning to San Juan. Round trip airfare for the Cabot Community Celebrities and their guests is also included.

“We want them to exhale and let their worries and pressures escape, to relax, recharge, and celebrate, so they can go back to their communities refreshed and ready to do more,” Stammer said. “And hopefully, inspire others to do the same.”

Cabot is able to spotlight those who serve their communities with little or no regard for personal recognition by partnering with AARP Create the GoodPoints of Light and working with an ever-growing list of highly conscious non-profit organizations like Habitat For HumanitySt. Jude Children’s Research Hospital, and  The DREAM Program. And once again this year, several of Cabot’s Community Celebrity Award recipients were selected from local radio stations that help Cabot spread the word on the valuable work volunteers do each day across the nation. Still others were selected from Cabot community relations programs, like the Reward Volunteers iPhone App, the mobile app a computer widget that enables volunteers to track their time serving non-profits, and to win great prizes and cash for themselves and the organizations they serve.

For more information on the Cabot Community Celebrity Award Cruise, or to learn more about true community celebrities, visit:www.cabotcelebritycruise.com

Landana 1000 DAYS wins Gold at World Cheese Awards

landana 1000 days world cheese awardsLandana, a premium specialty cheese brand of Vandersterre Groep (The Netherlands), has been recognized with a golden award at the World Cheese Awards in Birmingham, England.

2,777 cheeses participated at the world-famous cheese show, which is organized by United Kingdom’s Guild of Fine Food. In the category “Gouda made before 1/12/2012,” Landana 1000 DAYS convinced a jury of 250 cheese experts with a full, intense but very refined taste, which reflects the Dutch time-tested cheese makers’ tradition.

This special cheese naturally ripens for at least 1000 days under perfect ripening conditions, which guarantee the best quality. The fine mineral and protein crystals are visible signs of its masterful maturation.

Landana 1000 DAYS is part of the Landana “Premium Quality Cheese” range. Landana is a delicious Dutch cheese of distinction, loved for its unique, creamy flavor, incredible quality and wide range of flavorful varieties. Landana cheeses are prepared using traditional cheese making techniques that have been handed down from generation to generation; methodology has changed very little over time.

Vandersterre Groep won a bronze award with Landana Goat cheese AGED in the category “Hard goats’ milk”. This goat cheese has a piquant character and pure taste.The extra-long ripened Prima Donna forte also won bronze in the category “Any very hard cheese” with its strong and sweet, nutty taste.

All these award winners are gluten free. Retailers interested in purchasing Landana or Prima Donna cheeses can contact a Vandersterre Groep sales representative by e-mail at international@vandersterregroep.nl or by phone at 1.303.906.4200. 

Hot Sauce Nation Aims for World Domination

By Lorrie Baumann

If you can’t make them see the light, make them feel the heat,” — Ronald Reagan

 

Over the past few years, the news media has been prompting people around the world to think a great deal about heat in its many manifestations. A growing number of us have concluded that one thing we want to do about heat is put it in our mouths. The hot sauce market has gone nuclear.

In 2013, CompaniesandMarkets.com reported that sales of spicy chile pepper sauces grew 9 percent in the previous year, with the industry reaching a current value of $540 million. This upward growth trend is expected to continue. IBIS World, a marketing research company, noted last year that hot sauce production was the eighth fastest growing industry in the United States, with industry revenue projected to grow over the next five years at an average annual rate of 4.1 percent.

The hot sauce industry is extremely strong,” says Dave DeWitt, founder and Co-Producer of the National Fiery Foods and Barbecue Show, scheduled to take place Feb. 28-March 2, 2014 in Albuquerque, N.M. Now in its 26th year, the show presents the annual Scovie Awards, a tribute to foods whose spiciness is measured in Scoville Heat Units. The Trinidad Moruga Scorpion and Carolina Reaper peppers are currently considered the hottest peppers in the world, with Scoville ratings in the range of about 1.5 to 2 million SHU. The mild Anaheim, Peppadew and Poblano peppers come in around 1,000 to 2,500 SHU, with most of the world’s other peppers measuring somewhere in between these two ranges.

There are more than 800 products entered into the Scovie Awards contest for 2014, with 161 of those hot sauces. “Everybody seems to make them, and they do it very well,” DeWitt says. “The criteria for judging are flavor, appearance, aroma and texture. The heat level just has to be appropriate. If something says it’s a hot sauce, it’s got to have some heat in it.”

Pete Burback of Cooks Corner in Green Bay, Wis. is one of the retailers riding that wave. He says Cooks Corner has always had some hot sauces in his store marketed mainly as impulse items to the tourists who come by busloads to spend the day in the nation’s largest kitchenware store. According to Burback, many decide at the cash register that they should probably take home a little something for the spouse who stayed home to change the oil in the car or watch a football game on television. For many of these shoppers, hot sauce perfectly fits the bill.

About three years ago, Burback called his distributor and asked what he would need to stock if Cooks Corner were to have the largest display of hot sauces in the state. “It was more of a gut feeling than anything else,” he says. In those days, a selection of 250 hot sauces was what Burback had to put on his shelves in order to have more sauces for retail sale than anyone else in Wisconsin. Today, Cooks Corner stocks more than 400 varieties. As a result of Burback’s efforts, hot sauce sales have been growing steadily for the store over the past three years. “We absolutely blow through hot sauce,” he says. “I was surprised at how many people collect them.”

Peppers 6 Pack wood crate NEWAlthough Cooks Corner has the largest hot sauce shop in Wisconsin, its selection is dwarfed by the array offered by Peppers of Key West, located in Key West, Fla. Owner Pete Legrady sells 1,200 SKUs, of which about 900 are hot sauces. The clientele are mostly tourists coming off the cruise ships that call in at the island, as well as day-trippers from Fort Lauderdale and Miami. Legrady also has many customers who visit his online store at www.PeppersofKeyWest.com.

Not everything we have in the store is hot. Just because something says ‘habañero’ on the label doesn’t mean it’s going to be hot,” says Legrady. Legrady bought Peppers of Key West six years ago after he fell in love with Key West and decided to leave the corporate rat race for a business he could be passionate about. About 100,000 people a year come into his store, where every product offered for sale has something to do with chile peppers, whether it is a rub or dry spice mix, a chile-seasoned jerky, a cookbook or a tea towel printed with an image of a chile pepper.

People are getting more adventurous about enjoying spicy foods more. With the Baby Boomers, maybe their taste buds are dying, so they’re using hot sauce to put more flavor into the foods. With the younger generation, it can be an ego thing,” Legrady says. “There really is no specific demographic that hot sauce appeals to. It’s really all over the board.”

Peppers of Key West Asian MarinadeIn addition to selling chile sauces made by others, Legrady also makes his own Peppers of Key West-branded sauces that are winning plaudits from hot sauce aficionados. These plaudits include seven awards for a Peppers of Key West Asian marinade, two for a chicken wing sauce and three for a very mild jerk sauce. Most of the company’s awards have come from both the Fiery Foods Show and Zest Fest.

We have all kinds of variations of hot sauce from super mild to super hot,” Legrady says. “I enjoy it when people come in and say they don’t like hot sauce. We sit them down and get them tasting, and they find something they like. We can always match a flavor profile to a personal preference.”

scorpion pepper hot sacue w peppers (14x9HR)Dave’s Gourmet makes sauces that cater to the hot sauce aficionados who love to feel the fire. “This is extreme heat, and that caught on right away,” says Dave Hirschkop, the “Dave” of Dave’s Gourmet. The very hot end of the chile sauce spectrum is just a small niche of the industry, but he thinks it is the most exciting. He finds that the super-hot sauces appeal to younger men, but there are no geographic boundaries to a taste for the fiery. “Places without a hot sauce tradition were a little slower to jump on, but they’ve caught up,” Hirschkop says. “There are people who can handle the heat and who can taste the flavor and appreciate it.”

Hirschkop, like many other hot sauce makers, is experimenting these days with some of the hottest peppers on the planet. “Super-hot is going to move forward from habañero to ghost pepper to scorpion, with a lot of debate about which is hottest,” he says. “That’s meaningful to people. It’s a point of interest.”

Johnny McLaughlin of Heartbreaking Dawns makes hot sauces for the segment of the market that is more interested in chile peppers for their flavor than their heat. McLaughlin launched Heartbreaking Dawns five years ago with three products after a year of researching and developing a business concept. When he started, he had been making hot sauces from his garden peppers and he knew about flavors and how to layer them. However, he did not have a point of reference for the direction that the hot sauce industry was taking at the time. Right away, he started creating sauces that were different from anything else on the market. His was the first company in the United States to use the Trinidad scorpion pepper in a commercially available sauce. Today, he sells his 1498 Trinidad Scorpion Sauce today for $7.95 a bottle, and he says it is not only a very popular sauce, but it is also his personal favorite.

Scorpion is one of the hottest peppers in the world, but the first time I tasted it, it had such an earthy, floral note, and I wanted to pair that with a sweet note,” McLaughlin says. Today, McLaughlin’s sauces are drawing attention from food critics and have won a number of awards from various hot sauce shows. Cook’s Illustrated recently applauded the Heartbreaking Dawns Trinidad Scorpion Cauterizer Sauce for its exceptional combination of spectacular flavor with very high heat.

Heartbreaking Dawns’ Trinidad Scorpion Sauce incorporates a variety of sweet and spicy flavors for a sauce that illustrates McLaughlin’s aesthetic. The same can be said for another of McLaughlin’s creations, his Ghost Pepper Sauce. “It’s the hottest pepper out there, but there’s so much more to it than that,” he says of the Ghost Pepper Sauce. “Ghost pepper on its own, heat aside, has an exceptionally wonderful citrus burst. I paired it up with a very nice pear and apple with soy sauce and white pepper in the background. It delivers a strong and satisfying heat, but it’s by no means extreme, so it’s a very useable sauce.”

When McLaughlin brings his sauces to the Fancy Food Show next July, he will find Case Fischer of Fischer & Wieser there waiting for him with some new hot sauces that he currently has under development. Fischer & Wieser introduced its first pepper product to the market in 1988 with a jalapeño peach jelly. “I was experimenting with peppers in our jams and jellies,” Fischer recalls. “That was a real big hit because people put it on their pork chops.”

raspberrychipotleFischer followed that product up with the Roasted Raspberry Chipotle Sauce that Fischer & Weiser also brought out in 1988. That sauce is currently the company’s bestseller. “We focus on sauces, so that’s where we focus our pepper experiments, and we have really enjoyed coming out with some new and exciting products,” he says. “The pepper products that we come up with have got to have a lot of flavor with them, and it’s not all about the heat.”

In developing the products that he plans to bring to the 2014 Summer Fancy Food Show, Fischer has been intrigued by the peppers at the hot end of the Scoville scale, including the ghost pepper, the scorpion pepper and the Scotch Bonnet. Still, he continues to focus on flavor as opposed to just heat. “We’re also considering different fruits beyond the mango, the peach and the papaya,” he says. “We are so far beyond red pepper flakes and jalapeños that it’s not even funny. I think that’s exciting.”

Once Fischer & Wieser’s newest hot sauces are ready for the market, you are likely to find all of them and more in Rehoboth Beach, Del., at Chip Hearn’s Peppers.com, a seriously vertically integrated company. With a very large retail store in a resort area and a strong online retail shop, Peppers.com is a wholesaler of 3,000 different zesty items, 200 different peppers, Mama Vincente brand items and a line of private label sauces.

Hearn’s hot sauces range in price from $1.99 to $1,000 a bottle, with the average hot sauce selling for $5.99 to $7.99. Hearn got into the hot sauce business 30 years ago when he was looking to increase the breakfast check average in his family’s restaurants. He did that with the Bloody Mary Smorgasbord, in which he offered customers 200 different hot sauces to doctor their vodka and tomato juice. “Customers started asking for the bottles of the hot sauces, and then it became, ‘I’m going to carry a case of that back with me,’” he recalls. “We started with 200 sauces, and now it’s 3,000.”

One of his current bestsellers is Zing Zang, a Bloody Mary mix made in Chicago, a city where bartenders are known for putting their signatures on their  Bloody Mary recipes. Hearn appreciates Zing Zang because it is a Bloody Mary mix that the average New Englander has not seen before. His customers are eager to buy it just to try it. “Zing Zang does not have to have anything else mixed in it, but you can grate some ginger on it or use some horseradish. When they get hooked on it, they have to come back to you because no one else is carrying it,” he says. “It’s spicy, it’s zesty, and it’s gone pretty fast, so they have to come back to the store.”

Redwood Hill Farm & Creamery Recognized as Environmental Leader

Redwood Hill Farm & Creamery has achieved recognition as a Sonoma County Green Business environmental leader. The Sonoma Green Business Program, part of the Sonoma County Economic Development Board, is a partnership of government agencies and utilities that assists, recognizes and promotes local organizations, focusing on small to medium-sized consumer-oriented businesses that voluntarily operate in environmentally responsible ways. Certified participants must be in compliance with all environmental regulations and meet program standards for conserving resources, preventing pollution and minimizing waste while demonstrating goodwill in the community.

It became evident very early on in the certification process that Redwood Hill Farm takes sustainability and the welfare of our environment very seriously,” said Green Business Coordinator Kevin Kumataka. “They are a shining example that green business is smart business here in Sonoma and throughout the state.”

This is not the first time the company has been recognized as a responsible business owner. In 2009, it received a Best Practices Award for its use of environmentally sound business practices from the Business Environmental Alliance of Sonoma County. Redwood Hill Farm also holds the distinction of being the first goat dairy in the United States to be Certified Humane®, which is considered the ‘gold standard’ in third-party certification for humane animal treatment.

We are proud to display our Green Business Sonoma County Certification,” said Owner Jennifer Bice. “Sustainability has been a core part of our family business since my parents first founded Redwood Hill Farm here 45 years ago. We continually look for ways to implement green practices from farm to finished product for the benefit of the animals, the land and people.”

In addition to using solar power to provide energy for both the family farm and creamery where its award-winning products are made, Redwood Hill Farm employs the following green practices:

  • Rewards employees for new re-use and recycle ideas that keep everyone on the alert for new ways to protect our environment, such as changing and reducing the amount of plastic in each yogurt cup and lid by about half, switching to foil lids rather than plastic, and upgrading to more energy efficient, motion sensor lighting at the creamery,
  • Recycles extensively at both the farm and creamery, using only recycled paper and biodegradable serving cups and utensils at sampling events,
  • Reclaims water to clean areas where it is acceptable,
  • Composts manure and straw/hay stems from smaller barns that is used for the farm’s organic vegetable gardens, olive grove and apple orchard; uses manure and straw/hay stems as mulch around fruit trees and in the ground to provide nutrients for the trees,
  • Provides solar-powered electric vehicle recharging stations at the creamery and uses two hybrid company vehicles,
  • Uses only organic fruits in both its Redwood Hill Farm goat milk yogurts as well as in sister brand Green Valley Organics Lactose Free yogurts and kefirs, which the company introduced in 2010.

 

Dietz & Watson Makes Holiday Hosting Easy

DW_SpiralCutHam_final_1rThe folks from Dietz & Watson are out and about during this holiday season to offer tips, recipes and samples of Dietz & Watson meats, cheeses and condiments to shoppers who are making their own lists and checking them twice as they prepare for holiday entertaining. Find them at the Frog Pond at Boston Commons on December 20-23. Visitors can skate and meet with Dietz & Watson from 11 a.m. to 5 p.m. Courtesy hand warmers will be made available, and free samples of Dietz & Watson spiral cut glazed dinner hams, roast beef crostinis and more will be served. Recipe cards, coupons and free mustards and ham glazes will also be given away.

If you’re in Chicago, look for Dietz and Watson every day through December 24 at Daley Plaza. Dietz & Watson will be there from 11 a.m. to 8 p.m. on Sunday through Thursday and from 11 a.m. to 9 p.m. on Friday and Saturday for the Christkindlemarket. On the menu will be Dietz & Watson simple-to-prepare recipes like Crostinis with Beef Tenderloin and Horseradish. Delicious artisan cheeses and other delicacies will be sampled as well.

Take it from us at Gourmet News that if you can make it to one of these events, you do not want to miss stopping by to visit with Dietz & Watson. Whenever we’re at a venue where Dietz & Watson is offering samples, we’re there with our hands out and wistful smiles on our upturned faces as we try our utmost to look like pitiful wretches who deserve an extra-large serving if anybody ever did.

Numi Organic Tea Announces New Indulgent Teas

Numi Indulgent TeaNumi Organic Tea has announced the imminent arrival of a new product line: Indulgent Tea.  A new collection of chocolate teas, Numi’s Indulgent Tea line celebrates the blending of two favorite flavors: tea and cacao.

While food trends come and go, chocolate has been an object of cravings and affection since the first cacao plant originated in the Amazon in 2000 BC.  Today, chocolate is getting its due for being more than delicious, and is heralded for its health benefits and mood-boosting properties.  Numi’s Indulgent Teas provide a guilt-free way for chocolate lovers to satisfy cravings for sweetness and enjoy the good-for-you qualities of cacao.

The Numi Indulgent Teas will retail for $7.99 for a box of 12 tea bags. Each cup of the tea contains only five calories. The tea blends can be enjoyed any time of day with milk or honey or on their own.

“Since we launched our Chocolate Pu-erh Tea in 2008, it has increased in its popularity every year,” says Ahmed Rahim, CEO and Chief Alchemist for Numi Organic Tea.  “Now we are pleased to introduce our Indulgent Teas, combining some of our top-selling tea blends with cacao to offer unique tastes for every palate within the ever-growing chocolate tea category.”

Numi Indulgent Teas are certified organic, verified non-GMO, Fair Trade Certified, and made with 100 percent real ingredients, including real cacao powder.  Consumers can choose from four flavors, each available in boxes containing 12 tea bags each:

Chocolate Rooibos: Smooth South African rooibos is enveloped by creamy real vanilla beans, sweet honeybush and rich cacao. This sensual treat is a delightful, soothing beverage you can melt into. Chocolate Rooibos is blended with 45 percent cacao.

Chocolate Mint: This blend of Numi’s Moroccan Mint, cacao and orange peel has a sweet balance. The spearmint flavor adds a bit of spice while orange peel adds a hint of citrus. Chocolate Mint is blended with 55 percent cacao.

Chocolate Earl Grey: Numi’s delicious Aged Earl Grey™ tea blends perfectly with cacao and real vanilla beans. Sweet bergamot orange notes harmonize with creamy vanilla and chocolate for a captivating treat. Chocolate Earl Grey is blended with 50 percent cacao.

Chocolate Spice: This melt-in-your-mouth chocolate spice tea blends rich cacao with a host of colorful chai spices. Ginger and allspice are warming, while cardamom adds kick and cinnamon rounds off this exotic treat. Chocolate Spice is blended with 45 percent cacao.

Numi Organic Tea

Indulgent Teas

Suggested Retail Price:  $7.99

Available to ship beginning April 2014

Kittawa Springs Dippin Sauce: Homemade Taste From the Bluegrass State

Kittawa Springs Dippin Sauce gives you that homemade taste from the Bluegrass State of Kentucky, and the proceeds from the sales help children’s charities. It began when Rev. Dan Smith started with $50.00 of his own money, his grandmother’s recipe from a barbecue restaurant in western Kentucky and the desire to help children in need. He began cooking the recipe in his parsonage in 1997 with the help of his wife and two young children. Each bottle was produced, a label printed and applied by hand and sold to family and friends. From the beginning they gave all the proceeds to the United Methodist Children’s Homes of Kentucky, which care for children across the state. The two young children grew up and left, so Dan’s mother and sister, affectionately known across Kentucky as “The Sauce Ladies,” volunteered to help with the project.

Due to its delicious taste and popular demand the sauce is now made in a commercial kitchen and is available at grocery retailers, gourmet and specialty retailers, local fairs and festivals, churches across the state or online at www.kittawasprings.com. The Dippin Sauce has slowly started tempting taste buds all across the Bluegrass State, throughout the whole southeast and beyond. Ii is now available for food lovers nationwide.

The versatile sauce was originally developed for pork barbecue, although it can be used anywhere you use ketchup or barbecue sauce. It’s ideal on steak, pork, chicken or vegetables, and true to its name, people love dipping all kinds of food in it. The Dippin Sauce is available in 18-ounce plastic bottles and can be purchased individually or by the (12) case. It’s the perfect sauce for food lovers, restaurants and caterers. Try a Bottle Of The Only Sauce Guaranteed to Save Kids.

For dealer information or to purchase, contact: Kittawa Springs, Dippin Sauce. www.kittawasprings.com Email: donfitz@nctc.com 270-622-8250

Hot Sauce Battle Heats Up

By Lorrie Baumann

The recent judge-ordered shutdown of a sriracha factory in Irwindale, Calif. has heat-lovers everywhere worried about where they will get their next bottle – a sriracha shortage is reported to be coming soon. Southern California newspapers reported last Thursday, the California Department of Public Health had ordered Huy Fong Foods not to ship its popular Sriracha hot sauce and two other sauces for the next 30 days while the department investigates whether the sauce is safe. As a result, batches of the company’s three sauces, Sriracha, Chili Garlic and Sambal Oelek, will not be shipped to food distributors and wholesalers until mid-January.

See the January issue of Gourmet News for much more about what’s happening in the world of hot sauce. 

The Guardian newspaper recently reported from London that sriracha sauce has become a cult condiment in the United Kingdom, and sriracha fans there are concerned about the possibility of a worldwide shortage of the fiery sauce if the plant closes. The newspaper quoted the Juliette Wall, Co-founder of the Pho Vietnamese restaurant chain, with a comment that many of the Pho restaurants were seeing customers eating whole spoonfuls of sriracha sauce with every bite of pho. “We’ve also had to add chillies to our noac cham sauce — which never had chillies in it before — to cater to the demand for heat,” the newspaper quoted Wall, spelling the word “chillies” to conform to British usage.

Scientists reported as far back as 1980 in a study supported by the National Science Foundation that all it takes for people to grow to like chili pepper is to be exposed to gradually increasing levels of chili in food, and people around the world are discovering that for themselves. People don’t stop feeling the burn when they eat chilis, the scientists say — they just get to like it. “There is a clear hedonic shift,” is the way University of Pennsylvania researchers Paul Rozin and Deborah Schiller put it.

Companiesandmarkets.com reported earlier this year that, “Spicy chili/pepper sauces have continued their incredibly swift growth pace in 2012, posting an estimated 9 percent gain in current value terms to reach sales of US$540 million,” and the IBIS World marketing research firm reported in 2012 that the hot sauce industry was the eighth-fastest growing industry in America, with hot sauce production revenue growing at 9.3 percent per year in 2011 and predicted to grow at an average annual rate of 4.1 percent over the following five years. IBIS also predicted that as the market expressed greater interest in spicier sauces, the market share for mild sauces would decline in favor of the hotter varieties.

In response to growing enthusiasm for the spicy condiment, Roland has just introduced Roland® Sriracha.  Roland  Sriracha is made from sun-ripened chiles and garlic with a hint of sweetness. The condiment is made in the traditional Thai style using an authentic recipe and then imported to the United States by Roland Foods.

Roland Feng Shui Sriracha PeasRoland is also bringing out Feng Shui Sriracha Chili Sauce Coated Green Peas for the snack foods aisle. Packaged in 4.4-ounce bags, the Feng Shui sriracha peas are zesty but not overwhelmingly spicy. They’re also gluten-free and made without artificial colors or MSG.

Named after the city of Si Racha in Thailand, Sriracha chili sauce has been used in Thai cuisine as a seafood condiment, and is also widely used in Vietnamese cuisine as a topping for pho, fried noodles, and spring rolls.  Sriracha can also be used as a replacement for your favorite hot sauce whenever you need a little spice.

Here are some additional serving ideas from Roland:

  • Add a squirt of Sriracha to your favorite condiment – mustard, mayonnaise, or ketchup
  • Drizzle popcorn with sriracha and toss for a spicy cinema treat
  • Top soups and stews with a bright red swirl of seasoning
  • Use a drop or two to add zest to salad dressings (plus the sauce works well as an emulsifying agent)
  • Mix a dollop into a bloody mary
  • Whisk some honey, soy sauce, and lime juice into sriracha for a marinade for grilled chicken
  • Saute sliced garlic and chopped ginger with sriracha in a hot skillet. Add sliced greens of your choice and cook until tender.

New Products from Wind & Willow

ApplePieCB_PressRel.inddOnce again, Wind & Willow will be introducing a hot lineup of new items for 2014. Available January 15 will be Apple Pie Cheeseball & Dessert Mix and Brick Oven Pizza Cheeseball & Appetizer mix. Each flavor is mixed with cream cheese, and the kitchens of Wind & Willow have developed some tasty alternate recipes!

BrickOvenPizza_PressRel.inddTo place an order, call Wind & Willow at 888-427-3235 or your local rep. For a list of other flavors and recipes, check out the website at www.windandwillow.com.