Chasin Dreams Farm Makes a Snack That’s Something New from Something Old
By Lorrie Baumann
Chasin Dreams Farm is a brand devoted to creating snack food products from ancient grains. The brand’s first products on the market are three flavors of Chasin Dreams Farm Popped Sorghum. The brand is named for the family horse farm where Founder Sydney Chasin spent her childhood. “Chasin Dreams was for me just a magical place that always inspired innovation and creativity from simplicity, and that’s what this is about,” she said. “Ancient grains – people think of them as boring. What we’re doing is putting a modern twist on something old and simple.”
Chasin started developing the product during her final year of study to earn her undergraduate degree in Britain, where she won a product development grant for her popped sorghum project. After intensive business training in the U.K. around her idea, she moved back to the United States and started building a business in 2018. Her first products, sold as Lil’ Pops, were launched into retail in 2019.
The brand is relaunching this year after a name change for the company to Chasin Dreams Farm. Each minuscule kernel is glazed with a very thin corn syrup-free candy coating that contributes a satisfying crunch to the bite. Flavors include Sweet & Salty Popped Sorghum, Cinnamon Popped Sorghum and Cocoa Popped Sorghum.
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The product was inspired both by the farmers who raised sorghum in the fields around her family’s horse farm and by Chasin’s own dietary needs – she was diagnosed with celiac disease as a child and has been living on a gluten-free diet ever since. “It certainly appeals to the gluten-free consumer, but it’s not limited to that,” she said. “It’s a product that can appeal to the masses.”
Consumers who are invested in environmental conservation will appreciate sorghum partly because it’s a popcorn analog that contains no corn, since the overwhelming majority of the corn grown in the United States is genetically modified. Sorghum also requires less water than corn, so that it’s commonly grown without irrigation. “The product capitalizes on so many food trends,” Chasin said. “It’s for the consumer who’s interested in new ingredients, maybe on a plant-based diet that wants the feel-good factor around the environment. The product at its core kind of ticks that box.”
Chasin Dreams Popped Sorghum is currently distributed in New England and southern California. In early 2021, the product will be launching in Texas, northern California and more widely in southern California. Chasin Dreams Popped Sorghum is packaged in 4-ounce and 1-ounce bags. Chasin is also planning to expand the product range beyond the popped sorghum in 2022, although she’s planning to stay within the snack space.
“The pops are the beginning, and we really want to create a platform for amazing, innovative, ancient-grain products,” she said. “What I love most about it is crafting something from simplicity and putting my own special twist and charm on it.”