Clubby Seltzers to Branch Into New States, Expand Lineup

Clubby Seltzers, Oklahoma’s leading independent craft seltzer, has recently closed its Series A round of funding. The round was led by Lane Gibbs & Matt Whitaker, two of the founding partners, and a group of individual investors that included Fort Worth’s Cody Campbell and John Sellers (Double Eagle Seltzers Holdco). The funding will help propel the launch of Clubby Seltzers in several states, including Texas, California, Florida, Arizona, Georgia, South Carolina and Colorado.

This funding comes after an extremely successful launch in 2021 with Clubby Seltzers becoming the top velocity craft beer or seltzer SKU in the state of Oklahoma within months of release of its original Clubby flavor.

Since launching the brand in April 2021, Clubby Seltzers has added a grape flavor and will soon be expanding its flavor lineup to a foursome variety pack, including the original lemon-lime, grape, orange and raspberry-lemon flavors. Each Clubby Seltzers flavor contains electrolytes and 100 calories, 2g sugar and 5 percent ABV.
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Clubby is distributed across more than 540 locations in Oklahoma, including major retailers such as Whole Foods, Wal-Mart, Target, Quik Trip and Reasor’s, a subsidiary of Brookshire Grocery Co.

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