Tickets Now on Sale for California Artisan Cheese Festival
Tickets are now on sale for the California Artisan Cheese Festival, March 27-29, 2020. This year’s weekend-long festival will take place in and around the Sonoma County Fairgrounds, Santa Rosa’s historic Flamingo Hotel, and at various local farms, restaurants, creameries and tasting rooms of artisan producers. The festival brings together cheesemakers, farmers, educators, authors, chefs, cheese mongers, brewers, distillers, and winemakers from all over California for three days of cheese tasting, education and celebration.
Tickets for all of the weekend’s events are now on sale, including the ever-popular farm and producer tours; Saturday night’s “Cheese, Bites and Booze!” celebration; an exciting new crop of educational hands-on seminars and pairing demonstrations; Sunday’s delectable “Bubbles & Brunch;” and the weekend’s grand finale artisan cheese tasting and marketplace.
Some of the noteworthy seminar topics being offered this year include a hands-on cheesemaking seminar where attendees will learn to make mozzarella, chèvre (fresh goat cheese) and burrata; and a build-your-own cheese board seminar where guests will learn tricks for creating their very own visually stunning, Instagram-worthy cheese board.
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The farm and producer tours are always the first to sell out; for specific details including locations, timing, and to purchase tickets, visit www.artisancheesefestival.com; $150; Friday, March 27 and Saturday, March 28. Seminars and pairing demonstrations will take place at the Flamingo Hotel in Santa Rosa, Relish Culinary Adventures in Healdsburg, and Kendall-Jackson Wine Estates & Gardens in Fulton. Tickets are from $75-$125. Seminar details, including price per seminar, location and start time may be found at www.artisancheesefestival.com.
In the week leading up to the California Artisan Cheese Festival, cheese aficionados can expect to find special cheese-focused dishes and menus at some of their favorite local restaurants, tasting rooms, and businesses around the state for the second annual California Artisan Cheese Week. These businesses will be showing support for their favorite cheesemakers and guests will have the opportunity to enjoy their favorite standbys and discover new artisan cheeses in creative dishes, impressive cheese plates, special discounts, unique pairings and more.
Doris Kearns Goodwin to Keynote NGA Show
The NGA Show, the premier tradeshow for the independent supermarket industry, has released its full program for the 2020 NGA Show that includes more than 60 educational sessions and more than 100 speakers covering issues facing the food retail industry. The 2020 NGA Show will take place from February 23- 26 at the San Diego Convention Center.
The conference will feature 11 workshop tracks offering an in-depth look into topics such as omnichannel marketing, compliance, future stores, focus on fresh, foodservice, operating for excellence, strategies for competing, e-commerce, center store, people development, and tech trends.
The 2020 NGA Show kicks off on Sunday with a presentation from the Center for Advancing Retail & Technology (CART) titled “Independent Retail: What it takes to Thrive in the Age of ‘i’” that covers the top technology trends impacting retail in the future and how grocers can adapt these changes, positioning themselves for success. The day comes to an exciting conclusion with the opening keynote by Doris Kearns Goodwin, a world-renowned presidential historian, public speaker, and Pulitzer prize winner.
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On Tuesday morning, outstanding marketing and merchandising will be recognized during the Creative Choice Awards sponsored by Kellogg’s and Unilever. Attendees will then hear from former Senior Vice President and Chief Marketing Officer at Chick-fil-A, Steven Robinson on how the company established their legendary culture at the new Tuesday closing session.
“The 2020 NGA Show provides attendees with the knowledge and skills necessary to adapt and thrive in an industry that is always changing,” Ferrara said. “From expert guidance on how to sell CBD in stores, to leveraging the power of plant-based foods to retention strategies, attendees will leave the show with a perspective that captures the current issues and future trends that are vital to the success of grocers and wholesalers.”
California Food Expo Dissolves
The Board of Directors of the California Food Expo (formerly the Fresno Food Expo) have elected to dissolve the 501 (c) (6) organization and close its operations effective January 31, 2020, citing financial and organizational constraints. In its nine-year lifetime, the Expo created a nucleus of businesses and individuals who have served as stewards of the San Joaquin Valley and California’s rich food industry. While the California Food Expo will itself no longer operate, the efforts it began will continue to serve as a catalyst for future collaborations, the sharing of resources, and new business opportunities.
Established in 2011 as the Fresno Food Expo, an economic development initiative to connect California’s San Joaquin Valley food industry to new business opportunities, the Expo experienced both organic and planned growth. In 2018, the Expo announced an expanded footprint to include companies from throughout the state under the new name, the California Food Expo, holding its first event on September 9 -10, 2019. The expansion’s goal was to increase exhibitor participation and help shift the legacy financial model which was primarily dependent upon sponsorships. While the expansion generated new participation, the increase was not enough to sustain operations.
Designed as a business generator for food and beverage companies, and the service providers that support them, the Expo successfully organized nine food industry trade shows which, combined, hosted approximately 430 food and beverage companies and more than 3,500 domestic and international retail and foodservice buyers. The Expo drew more than 1,000 attendees annually and featured top chefs and restaurants utilizing products from the show floor, bringing the food movement full circle to include consumer participation. The Expo’s efforts were documented by trade and consumer media, and its profile was further elevated by the involvement of national food personalities and retail food experts.
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“Because of the Expo, new innovative businesses have emerged. New industry collaborations have been formed. New buyer connections have been made. And a new awareness of our vibrant food production industry has been realized. All of this has driven economic growth that will continue beyond the existence of the Expo,” said Amy Fuentes, Director of the California Food Expo. “It has been a truly rewarding experience to lead this effort, which has introduced me to some of the most hard-working, innovative and exceptional people I have ever met, further stirring a passion for our food industry and helping form connections to fuel growth for the companies and the region. I look forward to the ongoing growth, as people share their stories behind the businesses and their products, and support the restaurants and chefs who bring these fresh and produced foods to life.”
Any exhibitors who registered for 2020 will be refunded their payments by January 31, 2020. Expo Director Amy Fuentes is available for questions until the Expo’s dissolution on January 31, 2020, and in the months thereafter.
