Chris Hickey has joined Kalahari Biltong, a meat-based snack brand, as the company’s Chief Executive Officer. In his new role, Hickey will work in tandem with the company’s three co-founders to accelerate the growth of the brand and add value to the already well-established team culture. In this new position, Hickey will leverage his extensive industry background and resources to manage key relationships with stakeholders, retailers and brand partners as the business grows and scales.
Hickey comes to Kalahari Biltong with the experience he gained through previous positions as CEO of No Cow and The Isopure Company, both high-growth and disruptive, private equity-backed health and wellness consumer product companies. During his first three years at The Isopure Company, Hickey was instrumental in doubling the business, resulting in the company’s sale to Glanbia plc, the Ireland-based global performance nutrition and ingredients company. Prior to his CEO experiences, Hickey was the CMO of EXOS, another high-growth, private equity-backed human performance company and held various marketing leadership positions at General Mills, Coors Molson, and Abbott Nutrition. He holds his bachelor’s degree in accounting from Villanova University and his MBA from the Darden School of Business at the University of Virginia.
“When we were looking for an additional team member to add to our family, we knew we wanted someone who was thoughtful, like-minded, and had experience that we did not have to help us navigate uncharted waters as we continue to rapidly grow, and Chris is just the right person,” said Tyler Noyes, co-Founder of Kalahari Biltong. “We sought an equal partner who would add value and bring new skill sets to the table as we continue to make our vision a reality. With his incredible track record of growing high-profile brands, we are confident that Chris’ expertise will lead us in the right direction.”
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Kalahari Biltong was founded in 2015 by best friends Tyler Noyes, Brett Johnston and Robinson Ginsburg, who were inspired by a trip to South Africa and their introduction to biltong. Biltong is revolutionizing the meat snack category, differentiating itself from jerky in its manufacturing process and superior nutritional profile. Kalahari Biltong has zero sugar, 50 percent more protein than other meat snacks and only six ingredients. Kalahari Biltong previously closed a seed investment from AccelFoods in October 2017 and has since experienced 500 percent year-over-year growth in 2018.
“The founders of Kalahari Biltong have started an incredible brand through meticulous attention to making the very best-tasting, nutritionally on-trend snack product on the market and I’m thrilled to be joining a team with such phenomenal passion and conviction,” Hickey said. “As this will mark my third time as CEO, I’ve learned many lessons along the way and am pumped to work hand-in-hand with Tyler, Brett, and Robin to continue to build this remarkable brand, grow our team, build best-in-class partnerships, and introduce consumers to biltong.”
Sprouts Farmers Market, one of the fastest-growing retailers in the country, today announced nine new stores scheduled to open in the second quarter of 2019 and plans to open approximately 30 stores in 2019. Sprouts currently operates more than 300 stores in 19 states.
The locations scheduled to open in the second quarter of this year include the healthy grocer’s entry into three new markets: Louisiana, New Jersey and Virginia. Four stores will feature an enhanced layout that caters to the latest shopper trends through optimized customer engagement.
New Sprouts stores opening in the second quarter of 2019 include one in Baton Rouge, Louisiana; one in Herndon, Virginia; one in Jacksonville, Florida; one in Los Angeles, California; one in Marlton, New Jersey; one in Mesa, Arizona; one in Oviedo, Florida, one in San Jose, California and one in San Luis Obispo, California.
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The Jacksonville, Los Angeles, Oviedo and San Luis Obispo stores will feature Sprouts’ newest operational and design enhancements that highlight department destinations and promote customer engagement throughout the store. The design, which maintains center-store focus on produce, debuted last year in five locations. Sprouts continues to grow as a destination for high-quality meat and seafood, and guests will enjoy eye-catching marquee signage and display cases at The Butcher Shop and Fish Market that emphasize the department’s knowledgeable and personal service. Additionally, The Market Corner Deli in the enhanced stores will feature a detached, rectangular island to optimize customer service and convenience by offering made-to-order sandwiches, a salad bar, prepared foods, sushi made in-store and fresh juice.
Each new store will bring approximately 140 new career opportunities to its local neighborhood. Sprouts offers competitive pay, team member discounts, a fun and rewarding culture, and numerous career advancement opportunities. Sprouts continues to accelerate investments in team members, including enhanced pay, benefits, leadership development and recognition.
Forever Cheese, importer of artisan cheese and accompaniments from Italy, Spain, Portugal and Croatia, is launching a rebranding campaign in honor of its 20th anniversary. The rebrand includes a new logo and brand identity for its main brand, Mitica®, as well as a new tagline, “A Passion for Great Taste,” emphasizing the importer’s dedication to finding exceptional foods from the Mediterranean. Updated packaging with the new branding will start to roll out in early 2019.
Mitica, the brand that represents Forever Cheese in the marketplace, is a Latin word meaning “mythic” that is also used in Italian, Spanish, and Portuguese. As a part of the rebranding, Forever Cheese has simplified the Mitica logo and added an element of exuberance and polish, while still evoking a Mediterranean feel. The new look supports Forever Cheese’s commitment to high standards, authenticity, and creativity.
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“We are very excited to move our company forward with updated branding in honor of this milestone,” explains co-Owner Michele Buster. “Our new logo brings us into the future with a fun, modern aesthetic that’s sophisticated yet unconventional – just like us. Though our look is different, our products remain the same: unique, enthralling, and expertly curated.” Look for Mitica products at specialty food stores and cheese shops throughout the U.S. and learn more at forevercheese.com.