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Mrs. Renfro’s Salsas Do More than Top Tacos

By Lorrie Baumann

Renfro Foods started out in 1940 in a garage from which George Renfro and “Mrs. George” — she always disliked the name she was given at birth — distributed foods to local customers. Since then, the company, still a family-owned and operated business headquarted in Fort Worth, Texas, has moved out of the garage and is now mostly known for its Mrs. Renfro’s salsas, a range of salsas that often feature fusion flavors and occasionally daring twists that defy mass market ideas about what a salsa’s supposed to be. “We think of ourselves as gourmet flavors and fusion flavors without a gourmet price tag,” says Doug Renfro.

He’s George and Mrs. George’s grandson, and he’s now President of the company, a job he says comes with the occasional free latte but few other frills. “My cousins are Vice Presidents, and we pay our dads to stay home now after their half-century of work,” he says.

One of Mrs. Renfro’s spicier offerings is Carolina Reaper Salsa, the company’s entry into the testosterone-fueled romance with ever-hotter peppers. The Carolina Reaper was certified as the world’s hottest pepper in 2013 by the “Guinness Book of World Records,” and while hotter peppers have been developed since then, they’re said to be hot enough to close the airways and burn the throat of anyone who eats one. Mrs. Renfro’s Carolina Reaper sauce is a limited-time offering that’s plenty hot enough to capture the interest of pepperheads, but it also offers flavor along with the heat. “That one has a lot of name recognition,” Renfro says. “It’s been a fun item…. There are people who just want it hotter and hotter, and we are happy to oblige.”

Four tablets cost 5.99 http://greyandgrey.com/what-court-closures-during-the-covid-19-coronavirus-pandemic-means-for-your-personal-injury-matter/ purchase cialis and eight tablets cost 9.99. Online help services offer dynamic help desk sessions by taking the medicines as prescribed by your doctor for suitable dosage and follow all the directions. check over here free viagra in canada I have developed a fondness for nutritional yeast and enjoy it cialis viagra online in a number of different dishes. If gallbladder removal surgery is not the answer, then what is?! Modern food is filled with acid-forming products such as sugars, meats, grains, milk, alcohol, and unhealthy greyandgrey.com levitra tablets fats. Other offerings in the line include salsas made with peaches, raspberries and pineapple — there’s even a Pumpkin Salsa. Mrs. Renfro’s Tequila Salsa is a fun twist on cantina tradition, and Craft Beer Salsa is made with Texas Red Amber Ale from Rahr & Sons, another Fort Worth family company.

Mrs. Renfro’s Craft Beer Salsa started out as another one of those limited-time-only salsas like the Carolina Reaper Salsa, but it proved to be so popular that it got itself promoted into the regular range of 32 SKUs of Mrs. Renfro’s products. “Where we succeed is coming in with off-the-wall flavors or things that are ahead of their time — but at a price point where you can put it on your everyday shopping list,” Renfro says.

While the salsas account for about 80 percent of Mrs. Renfro’s sales volume, the company also makes some cheese sauces, including its Chipotle Nacho Cheese Dip and Ghost Pepper Nacho Cheese Dip, a few barbecue sauces, including a Ghost Pepper Barbecue Sauce, and some of the traditional Southern relishes that were the company’s specialty before Pace Foods taught pale-complexioned people from New York City what salsa is supposed to taste like.

Mrs. Renfro’s continues to expand traditional notions about what salsa’s supposed to taste like with culinary ideas that are often — well, we just hate to use the word “stolen” — from the fine gourmet restaurants where Doug Renfro seeks his inspiration, so let’s just say that when he tastes something he likes, he takes notes. Then he gives some thought to whether those ideas are really ahead of their time. When he thinks that the market has caught up to them, that might be when Mrs. Renfro’s launches a new product onto grocery store shelves. “I saw mango habañero relish on a halibut a good five years before we came out with our salsa because it would have been too early,” Renfro says. “In order to make a good sauce, we make a bad sauce in the kitchen, and you keep the winners, and then you repeat…. You want to make things that people will sustain over time.”

La Preferida: 70 Years Later, Still Going Strong

From its humble beginnings as a small family grocery store in 1930s Chicago to the nationwide brand La Preferida is today, one thing remains the same – listening to its customers.

La Preferida’s eco-friendly packaging shows off line expansions in key categories, such as organic, low sodium, vegetarian and kosher — all achieved while maintaining the company’s commitment to authentic Mexican ingredients. By offering competitively priced organic products and alternative packaging, La Preferida’s goal is to empower the consumer to have healthier choices without paying more to do so.

At the forefront of La Preferida’s eco-friendly packaging initiative is its Tetra Pak® line, featuring pinto beans, black beans, kidney beans and lentils, available in organic and low sodium options. The beans in Tetra Recart® packaging are the first of their kind in the Hispanic food category in the U.S., following the trend in Latin and Central American countries. The unique packaging boasts: recyclable materials made from renewable resources; easy-open and reclosable packaging; improved shelf utilization by 30 percent; and it is lightweight.

La Preferida’s recently launched Organic Seasoning line includes Organic Al Pastor Seasoning, Organic Taco Seasoning and Organic Fish Taco Seasoning, which have proven to be an e-commerce hit with sales increasing exponentially month over month, followed by Organic Salsa Verde and Organic Pico de Gallo. All products are free of MSG, additives and artificial preservatives.
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Spearheading this surge in product development is La Preferida’s corporate chef, who is hands-on in the manufacturing process and also creates recipes for health-conscious consumers. His adaptations on traditional Mexican dishes focus on fresh produce, lean proteins and low-fat alternatives, helping to breathe new life and flavors into these old classics. You can find his many innovative ideas like piña colada rice pudding and baked fajita wings on the company’s website.

Despite bouts of economic uncertainty in the consumer packaged goods business, the resiliency of La Preferida continues to shine through. Its canned Spanish Rice and Organic Diced Green Chiles are a top seller on Amazon, and its canned bean business continues to be a high volume category for the brand. The versatility of La Preferida’s products as ingredients means customers can incorporate these items into a variety of dishes outside the Mexican food realm.

 

Nando’s New PERinaise Brings Peri-Peri Flavor Home

Nando’s new PERinaise offers the famous flavor of the South African–born restaurant chain known for its signature PERi-PERi sauce to home cooks in condiment form; giving heat-seekers and sauce-lovers alike a PERi-PERi blended mayo full of flavor for all their dipping, spreading and mixing needs.

PERinaise hits U.S. shelves this spring 2019, retailing for $3.99–$4.99 in select Kroger, Harris Teeter, and Safeway stores across the country as well as online at Amazon.com.
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Ahead of the spicy flavored mayo trend for over two decades with their signature PERinaise in Nando’s restaurants worldwide, Nando’s, now due to popular demand, has (squeeze) bottled their famous condiment in three unique flavors, including Hot PERinaise; Original PERinaise, with medium heat; and Lemon & Herb PERinaise, which has mild heat.