Sodas Worthy of a Celebration
By Lorrie Baumann
DRY Soda Company creates beautifully flavored, lightly-sweet sodas, made with just a handful of ingredients. Its cornerstone DRY Sparkling line features lightly sweetened craft sodas with culinary-inspired flavors especially designed to pair with food. The line comes from CEO and Founder Sharelle Klaus, who launched DRY Sparkling in 2005 with a Lavender soda that is today the only flavor from the original collection that’s still in production. It’s DRY Sparkling’s best seller. “We just had to change the way Americans were thinking about sodas,” Klaus said. “They could be elevated; they could be elegant. They could be an experience like having a nice glass of champagne.”
Over the years since the brand debuted, its distribution has grown, and DRY Sparkling has become known as an option for celebratory occasions that don’t include alcohol – so much so that DRY Sparkling is now offering, in addition to its full line of flavors in 12-ounce cans and bottles, seasonal flavors in 750mL bottles labeled with art that celebrates the season.
The seasonal flavors for the winter holiday season are Cranberry and Blood Orange. Watermelon and Pineapple are offered for the summer season. “We were looking at more refreshing flavors that would be fun to drink on a hot summer day or bring on a picnic,” Klaus said.
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Like the other flavors in the line, they’re flavorful but low in sugar, with about 60 percent less sugar than other sodas. Flavors include, in addition to the Lavender, Fuji Apple, Vanilla, Cucumber, Rainier Cherry, Watermelon, Blood Orange and Ginger. Watermelon is available in a 12-ounce bottle as well as the 750mL celebration bottle. All of the flavors are natural.
DRY Soda Co. has also just introduced DRY Zero Sugar sodas, a new line that’s organic and sweetened with organic stevia leaf extract for a sugarless soda that contains no artificial sweeteners. DRY Zero Sugar is offered in four flavors – two with caffeine and two without. The two flavors that contain caffeine are Cola and Peach Tea, while Island Fruit and Mountain Berry contain no caffeine. “They’re a much bolder flavor, but still less sweet than regular diet soda,” Klaus said.
The entire DRY Soda Co. product range carries the Non-GMO Project’s verified seal, and they all work as cocktail mixers as well as ready-to-drink sodas. DRY Soda Co. encourages that with a cocktail generator on its website: the visitor to the website can choose a spirit and a DRY Sparkling flavor that’s on hand, and the website will offer a couple of different recipes. “Some we create ourselves, but a lot of them came from mixologists from around the country,” Klaus said.
Booming Craft Spirit Industry, Changing Consumer Tastes Drive Growth for Top Note Tonic
According to Mary Pellettieri, co-Founder of Top Note Tonic, there’s a significant gap in the craft mixer market that her company is ready to fill. She points to a May 2018 report from Morgan Stanley that identifies the U.S. tonic market as half the size of the UK market but with nine times the craft spirit producers.
“The American market is underserved. It needs a homegrown, independent mixer brand to pair with the tremendous growth of the craft spirits industry. Plus, there hasn’t been innovation in the mixer beverage category in more than 50 years,” says Pellettieri. “Top Note mixers are fresh, playful and encourage experimentation. I crafted them for mixability, drinkabilty, quality and versatility to elevate the modern cocktail experience.”
In 2014, believing that beverage mixers needed a craft brewer’s touch for innovation and flavor balance, Pellettieri and her partner, Noah Swanson, teamed up to launch Top Note.
Pellettieri is a 20-year craft beer veteran with a degree in botany who spent eight years at Goose Island and helped launch many of the brewery’s highly regarded labels, including Matilda, Sofie and 312.
She applied her experience and knowledge to create Top Note mixers, which have a unique set of flavors and formats that have broad appeal in the cocktail space.
“Today’s cocktail consumers are seeking modern flavors, healthier options and less fuss in beverage mixers,” explain Pellettieri. “They want to make drinks that sing and we deliver that with our mixers.”
Fundable.com Equity Round
This summer, Top Note is launching a $1 million round of equity investing on Fundable.com. The funds will support a build out of its sales and marketing team and pipeline new products.
Top Note has previously raised more than $500,000 from a friends and family round. The company is now seeking an equity partner to grow into larger grocery channels.
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Top Note Products & Awards
The Top Note line features sparkling Indian Tonic Water, Bitter Lemon Tonic and Ginger Beer. Last year, Top Note’s Indian Tonic Water won a coveted sofi™ Award from the Specialty Food Association as “best new cocktail mixer in the U.S.”
Indian Tonic Water showcases Pellettieri’s innovative approach to ingredients since it’s the only craft mixer to combine bitters and quinine.
This fall, Top Note is introducing two additional flavors – Grapefruit and Classic Tonic. The company is also debuting 750 ml bottles to better serve holiday gatherings and parties.
Market Penetration
In 2017, Top Note successfully entered the Chicago market and is now featured at trend-leading bars and restaurant groups throughout the city, including The Whistler, Frontera (Rick Bayless Restaurants), Soho House, One Off Hospitality and a number of others.
Top Note is also on shelf at Fresh Thyme, Home Goods and Whole Foods regionally, as well as independent and specialty grocery stores and retailers throughout the Midwest.
In 2019, Top Note plans to increase its presence in Minnesota and push east into the Mid-Atlantic since it’s an active and experimental cocktail market.
The Bitter Housewife Cardamom Bitters Honored by Specialty Food Association
The Specialty Food Association (SFA) announced that the Bitter Housewife Cardamom Bitters from Improper Goods, LLC has been awarded the 2018 sofi™ Award for product of the year.
“For 46 years, we’ve presented sofi Awards to the best of the best in the specialty food industry,” said Phil Kafarakis, President of the SFA. “Our product of the year winner comes from an amazing field of competitive products in 39 categories. It’s exciting to recognize Improper Goods and have the Bitter Housewife Cardamom Bitters named 2018 product of the year. They truly embody the passion and innovation that our industry stands for, and we predict great things ahead for them.”
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“We are honored that our Bitter Housewife Cardamom Bitters have won not only a coveted gold sofi Award, but also product of the year,” said Dylan Myers, Vice President of Operations, Improper Goods. “Improper Goods is all about making cocktails fun and approachable. Each of our flavors is made with real ingredients to make cocktails taste better. We’re excited to continue our journey leveraging this incredible recognition.”
The Specialty Food Association has been presenting sofi Awards since 1972, celebrating culinary excellence and creativity worldwide through honoring the outstanding work of its members. The sofi is recognized across the food industry as a symbol of extraordinary quality. This is the second time that a product of the year award has been presented. In 2017, the award went to Anastasia Coconut Cashew Crunch with Chocolate Drizzle from Las Olas Brands.