Sodas Worthy of a Celebration
By Lorrie Baumann
DRY Soda Company creates beautifully flavored, lightly-sweet sodas, made with just a handful of ingredients. Its cornerstone DRY Sparkling line features lightly sweetened craft sodas with culinary-inspired flavors especially designed to pair with food. The line comes from CEO and Founder Sharelle Klaus, who launched DRY Sparkling in 2005 with a Lavender soda that is today the only flavor from the original collection that’s still in production. It’s DRY Sparkling’s best seller. “We just had to change the way Americans were thinking about sodas,” Klaus said. “They could be elevated; they could be elegant. They could be an experience like having a nice glass of champagne.”
Over the years since the brand debuted, its distribution has grown, and DRY Sparkling has become known as an option for celebratory occasions that don’t include alcohol – so much so that DRY Sparkling is now offering, in addition to its full line of flavors in 12-ounce cans and bottles, seasonal flavors in 750mL bottles labeled with art that celebrates the season.
The seasonal flavors for the winter holiday season are Cranberry and Blood Orange. Watermelon and Pineapple are offered for the summer season. “We were looking at more refreshing flavors that would be fun to drink on a hot summer day or bring on a picnic,” Klaus said.
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Like the other flavors in the line, they’re flavorful but low in sugar, with about 60 percent less sugar than other sodas. Flavors include, in addition to the Lavender, Fuji Apple, Vanilla, Cucumber, Rainier Cherry, Watermelon, Blood Orange and Ginger. Watermelon is available in a 12-ounce bottle as well as the 750mL celebration bottle. All of the flavors are natural.
DRY Soda Co. has also just introduced DRY Zero Sugar sodas, a new line that’s organic and sweetened with organic stevia leaf extract for a sugarless soda that contains no artificial sweeteners. DRY Zero Sugar is offered in four flavors – two with caffeine and two without. The two flavors that contain caffeine are Cola and Peach Tea, while Island Fruit and Mountain Berry contain no caffeine. “They’re a much bolder flavor, but still less sweet than regular diet soda,” Klaus said.
The entire DRY Soda Co. product range carries the Non-GMO Project’s verified seal, and they all work as cocktail mixers as well as ready-to-drink sodas. DRY Soda Co. encourages that with a cocktail generator on its website: the visitor to the website can choose a spirit and a DRY Sparkling flavor that’s on hand, and the website will offer a couple of different recipes. “Some we create ourselves, but a lot of them came from mixologists from around the country,” Klaus said.
Virgil’s Soda Line Seeks a Genius
Virgil’s handcrafted soda, from the makers of Reed’s Ginger Beer, has launched a nationwide search for a spokesperson to represent the genius of the new Virgil’s Zero Sugar product line.
The Reed’s Inc. team have created something special with the Virgil’s Zero Sugar line, which will launch late spring in 12-ounce cans and feature six flavors, including Root Beer, Black Cherry, Vanilla Cream, Cola, Lemon Lime and Orange.
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Anyone 18 years of age or older may apply and make their case why they should be the new “Virgil’s Genius.” Contestants can enter via video submission at www.virgils.com. The submission deadline is May 31, 2018. Any and all forms of genius will be considered.
Brooklyn Crafted Launches Craft Ginger Beers in Mini Bottles
BCGA Concept Corp., manufacturer of Brooklyn Crafted, announced the launch of Brooklyn Crafted Mini Bottles, a new line of craft ginger beers cased in 7 fluid ounce bottles. Available in four delicious flavors – Traditional, Earl Grey, Lemon & Lime and Mango – each authentic ginger beer variety is made with 100 percent fresh, unfiltered ginger pieces. The new line of Mini Bottles joins Brooklyn Crafted’s existing product line, including Extra Spicy Ginger Beer, Extra Spicy Sugar Free Ginger Beer and Sugar Free Ginger Ale, which are a 12 fluid ounce size.
Crafted in Bushwick, Brooklyn, the new Brooklyn Crafted Mini Bottles line, include:
- Brooklyn Crafted Traditional Ginger Beer: Featuring classic notes of spice and ginger, the Traditional Ginger Beer allows simple ingredients to shine.
- Brooklyn Crafted Earl Grey Ginger Beer: One of the most unique ginger beer flavors, this variety packs a bold, ginger taste with the pleasant aroma of Earl Grey brewed from real tea leaves.
- Brooklyn Crafted Lemon & Lime Ginger Beer: With a refreshing fusion of lemon and lime, this twist on the classic citrus combo features a subtle ginger kick.
- Brooklyn Crafted Mango Ginger Beer: Enjoy the tropics with this Mango Ginger Beer flavor that provides a thirst- quenching blend of sweet and spicy.
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In the rising ginger beverage category, the launch of the new Brooklyn Crafted Mini Bottles brings ginger lovers a unique ginger brew size to enjoy on their own or incorporate into cocktails. With all four SKUs offering trendy flavor profiles combined with fresh, unfiltered ginger beer, the new line is an ideal on-the-go refreshment or welcome addition to a cocktail bar.
“At Brooklyn Crafted, we continue to expand our craft beverage portfolio in response to our customers evolving ginger beer demands” said Terry Tang, Co-founder and CEO of BCGA. “Ginger is one of the fastest growing beverage trends, and with our new line of Brooklyn Crafted Mini Bottles, we are offering consumers a range of SKUs that provide convenience of size and fuse of popular flavors with the freshness and authenticity of Brooklyn Crafted.”
Brooklyn Crafted Mini Bottles retail for $1.49 per bottle, and are available at New York City restaurants and retailers, including Sahadis, Malt & Mold, Tribeca Grill, Bunker and some Key Foods locations, with additional national and online distribution rolling out in 2017.
