Flavor Meets Feeling: Jelly Belly Mixed Emotions is a Rollercoaster of Emotions
Whether you’re having a happy day or a grumpy one, there’s a Jelly Belly® jelly bean for everyone in the new Mixed Emotions Collection. Favorite flavors of Jelly Belly beans are paired with an emotion, and finished with the imprint of a corresponding face to show off those feelings. Five flavors in all will be available this spring, giving candy lovers everywhere a new way to express themselves.
“We’ve toyed with connecting feelings and flavors in various ways in the past,” explained Rob Swaigen, Vice President of Global Marketing for Jelly Belly. “Emojis are a big part of how we communicate with each other through text, social media and in email, and their popularity gave new life to this idea.”
Traditionally, Jelly Belly jelly beans are stamped with the Jelly Belly name in white food coloring. In the Mixed Emotions Collection, instead of the logo, the Jelly Belly beans are stamped with a matching face to represent one of five feelings:
- Happy tastes like refreshing lemon on a sunny day.
- Playful teases the taste buds with sour apple.
- Grumpy sears like sizzling cinnamon.
- Sad envelopes you in berry blue.
- Love warms the soul with Orange Crush®.
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The Mixed Emotions Collection launches with a variety of packages, including snackable and shareable bags and a gift box.
Poco Dolce Packaging to Feature Fine Art
San Francisco based chocolate company, Poco Dolce Confections, is announcing an upcoming collaboration with the Fine Arts Museums of San Francisco. In addition, Poco Dolce will be revealing new packaging for its line of bittersweet chocolate bars, including a new milk chocolate bar – Poco Dolce’s first milk chocolate product.
Poco Dolce’s partnership with the Fine Arts Museums will feature three exemplary products, including the addition of the new 37 percent cacao milk chocolate bar, to add to its selection of award winning artisanal confections. The new, limited bar packaging will showcase artwork celebrating the special exhibition galleries at the de Young Museum as well as the Legion of
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The new bars and bar packaging are featured in Poco Loco’s booth at the Winter Fancy Food Show. In addition to the collaboration bars, new and improved packaging for Poco Dolce’s bittersweet bar line will also be featured, which will include cacao percentage as well as a vivid color scheme to highlight each variety.
Davidson’s Organics Refreshes the Cup that Cheers
By Lorrie Baumann
Davidson’s Organics celebrates its 40th anniversary with rebranded packaging, a new line of tea jellies and a new line of specialty tea chocolates.
“Consumers today live very busy lifestyles. They’re looking for simplicity, value and health benefits – all in a simple format,” said Kunall Patel, Davidson’s Organics Owner and Director. “Our new package design meets all those needs while providing a very visual, trendy and high-profile look.”
While Davidson’s Organics has been in business since 1976, Patel and his family bought the brand in 2007 after the company, which had been growing organic teas in India since the 1920s, decided to vertically integrate by acquiring a business active in the North American market. Today, the same farmer cooperative of third-generation tea growers grows the tea leaves in India, and Davidson’s Organics imports them to its plant in Sparks, Nevada, where the teas are blended, manufactured, packaged and shipped to retailers.
“We’re the only tea company today that’s 100 percent vertically integrated from farm to cup,” Patel said. “This is different from the majority of other operations who outsource sourcing, blending, manufacturing and distribution. We do everything under one roof.”
The company currently offers about 300 flavors of USDA-certified organic and kosher-certified tea – the largest product range of organic teas on the market. They include 11 distinct product categories: black, green and white teas; dessert teas that mimic the flavor profiles of classic desserts without the calories; honey teas that contain real organic honey inside the teabag that dissolves out into the cup as it’s infused; tulsi “holy basil” teas; rooibos-based red teas; holiday teas inspired by the season but available year-round; decaffeinated teas, chai; and traditional favorites – the Darjeeling, Ceylon and Irish Breakfast teas. They’re available in tea bags, as loose leaf tea and as brew bags designed for iced tea.
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The celebration continues with a new line of tea jellies, the first of their kind on the market. The tea jellies are made by infusing real tea leaves, grown by the farmer cooperative of third-generation tea farmers in the Darjeeling region of India who grow the company’s other tea products. Pectin and cane sugar are then added to make the jelly. The jellies come in four flavors that reflect the four best-selling Davidson’s Organics teas: Earl Grey, White Pomegranate, Classic Chai and Coconut Vanilla.
“The jellies reflect the true flavors of the tea blend,” Patel said. “There are a lot of jellies out there. There’s no other real tea jelly that’s made out of infused organic tea.”
The Earl Grey Tea Jelly pairs very well with meat or cheeses, according to Patel. “It’s a wonderful addition to any backyard barbecue or dinner,” he said. “It makes a perfect combination of salty and sweet at the same time.” Consumers would use the Chai Tea Jelly as they might use a pumpkin butter in a holiday feast – as a complement to bread or cheeses. White Pomegranate Tea Jelly is a tart and fruity spread that pairs well in spring-time treats, and the Coconut Vanilla Tea Jelly is perfect as an addition to scones or croissants.
Following along with the thought that tea need not be just for drinking, Davidson’s Organics is also introducing a new line of specialty tea chocolates made with certified organic dark cacao chocolate sprinkled with loose leaf tea, molded into bars, and then sprinkled with more tea. The chocolate comes from a cooperative of 400 third-generation cacao farmers from the Esmeraldas region of Ecuador.
“It’s a perfect marriage and celebration of three generations of organic agriculture,” Patel said. He noted that although there are cultural differences between the two groups of farmers – the tea growers in India and the cacao growers in Ecuador —the partnership has benefited from a shared respect for each other’s agricultural tradition.
The 70g bars are 65 percent dark chocolate in three flavors: Earl Grey Lavender, Classic Chai and Coconut Vanilla. They retail for about $6.99.