Sonoma Brands Launches SMASHMALLOW
Sonoma Brands, a consumer products incubator and venture fund founded by Jon Sebastiani, the founder of KRAVE Jerky, is now launching SMASHMALLOW, a premium ‘snackable’ marshmallow brand that will make its exclusive retail launch at Sprouts stores nationwide and is now available on the smashmallow.com website. A broader West Coast launch in other retailers throughout the Pacific Northwest, northern and southern California is slated for November 2016.
Sonoma Brands launched in January 2016 as Sebastiani’s next entrepreneurial endeavor following the acquisition of KRAVE Jerky by The Hershey Company. “At Sonoma Brands, we seek to adapt to ever-changing consumer needs and cravings by invigorating sleepy categories, such as the $36 billion confectionery space,” said Founder of Sonoma Brands, Jon Sebastiani. “As an avid marathon-runner, I’ve often found myself indulging in a marshmallow or two from my cupboard when I needed a sweet fix, as a ‘better-for-you’ and fat-free option. Then on a trip to Paris, I was struck by the fact that bakeries in Europe have decadent marshmallows on display, alongside macarons and other gourmet treats. I knew then that we, at Sonoma Brands, could reintroduce the classic American marshmallow in a fun, delicious and healthier way, taking it far beyond traditional s’mores.”
SMASHMALLOW delivers taste and wow-factor beyond an ordinary marshmallow. The premium on-the-go treat marshmallows are made with organic sugar and all natural ingredients; nothing artificial. SMASHMALLOW ranges from 70-90 calories per servings and is a gluten-free, clean-label indulgence.
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SMASHMALLOW comes in seven flavors, including Cinnamon Churro, Strawberries & Cream, Espresso Bean, Mint Chocolate Chip, Toasted Coconut Pineapple, Meyer Lemon Chia Seed and Root Beer Float.
Coming soon to Sprouts stores nationwide, 4.5-ounce SMASHMALLOW bags will be available for a suggested retail price of $3.99.
Salazon Chocolate Company Puts Beer in Chocolate Bar
Organic, salted dark chocolate and pumpkin beer together? Yes, please! Salazon Chocolate Co., a premium chocolate maker known for its line of organic salted dark chocolate bars is launching a new fall seasonal chocolate bar made with Flying Dog Brewery’s The Gourd Standard Pumpkin IPA.
The new fall release, 72% Organic Dark Chocolate with Sea Salt & Pumpkin Beer (at a suggested retail price of $3.99), incorporates actual ingredients from Flying Dog’s fall seasonal beer, The Gourd Standard Pumpkin IPA, including German Noble Hops, Flying Dog’s custom pumpkin spice blend, and sea salt infused with The Gourd Standard Pumpkin IPA.
“We’ve all seen chocolate paired with wine, but it actually pairs just as well with craft beer,” said Pete Truby, Founder of Salazon Chocolate Co. “And we couldn’t be more thrilled to partner with one of the leaders in creative craft brewing, Flying Dog Brewery, which is also based in Maryland.”
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“We view craft beer as an art form and jump on the opportunity to work with like-minded artisans,” Flying Dog Chief Marketing Officer Ben Savage said. “Creativity and commitment to the craft is something Salazon shares with us, and it yielded delicious results.”
The 72% Organic Dark Chocolate with Sea Salt & Pumpkin Beer bar will be available starting in September at select Whole Foods Markets, Safeway, Earth Fare, MOM’s Organic Markets, New Seasons Markets, and a number of independent natural foods stores and online.
Chocolate Companies Do Good Deliciously
By Lorrie Baumann
Guilt is not among the ingredients for this year’s introductions of specialty chocolates. Along with interesting flavors, chocolatiers are bringing products to the market that have a good story to tell to consumers with a wide range of concerns about which chocolate treat they can enjoy in good conscience.
Chuao Chocolatier’s new Enamored line of organic Fair Trade chocolates in three fruit-forward flavors with floral notes: Raspberry Rose, Coconut Hibiscus and Blueberry Lavender. As their names suggest, Raspberry Rose is made with radiant raspberries sugared with rose petals, Blueberry Lavender is made with blueberries lightly infused with lavender, and Coconut Hibiscus offers creamy coconut with a hint of hibiscus.
The line was created by the brand’s Master Chef and Co-Founder Michael Antonorsi as a tribute to women. “With the Enamored Collection, we wanted to create a product that celebrated ‘you,’ because who you are is enough,” said Antonorsi. “Spreading joy is the intention behind everything we do, and with this new collection we hope to bring a moment of joy to every person who experiences it.”
The Enamored line launched in June, and a percentage of sales goes to Girls, Inc., which shares the brand’s ideals of empowering women. “Girls Inc. is focused on empowering girls to discover their strengths and thrive,” said Judy Vredenburgh, President and CEO of Girls Inc. “This includes helping them build confidence and a positive self-image. We are thrilled to partner with Chuao Chocolatier as they launch this new line that celebrates women and inspires them to do just that.”
Chuao Chocolatier’s new line of bars are made with non-GMO ingredients. The suggested retail price is $7.00. For more information, visit Chuao Chocolatier’s booth at the Summer Fancy Food Show or visit www.ChuaoChocolatier.com.
Abdallah Chocolates is at the Summer Fancy Food Show with flavors we’ve seen before from the company, including its Caramel Almond Coconut, Sugar Free Caramel, Pecan Grizzly and English Toffee chocolates. The absence of a new flavor is due to the company’s construction this year of a new 90,000 square foot facility that’s been taking attention away from product development for the past several months, said National Sales Manager Madonna Schmitz.
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The company is expecting to move into its new facility late this summer and to have the production lines running by the first of September, she added. For more information, visit the company’s booth at the Summer Fancy Food Show or visit www.abdallahcandies.com.
Sulpice Chocolat is a start-up company that’s sticking with the traditional flavors of a high-quality peanut butter cup but adding a boost of nutrition. A three-piece serving includes 7g of protein and 3g of fiber – attributes we associate more with nutrition bars than with candy, but this is very definitely a treat that feels like an indulgence. “We’re trying to make the candy aisle better for you,” said Anne Shaeffer, half of the husband and wife team that founded Sulpice Chocolat. For more information, call 630.301.2345 or visit www.sulpicechocolat.com.
Laima Chocolates’ Cheese Chocolate is made in Latvia with white chocolate and real cheese. The company also makes a full line of dessert-flavor chocolates, including Creme Brulee, Key Lime Pie and Tiramisu covered with dark chocolate. A 3.5-ounce bar of the Cheese Chocolate retails for $4.99. It’s been sold in the U.S. for many years in ethnic markets, and it’s been more widely offered by Aero-Cos for the past four or five years. Distributed in the United States by Aero-Cos International, the Laima Chocolates products are made by Orkla Confectionery & Snacks.
Heavenly Caramels Coconut Caramels, Pecan Caramels and Vanilla Sea Salt Caramels covered with chocolate are the newest product introduction from Utah-based J. Morgan’s Confections. A 4.2-ounce bag retails for $3.49 to $3.99.
The Heavenly Caramels line also includes several products that aren’t covered in chocolate and that feature flavors you wouldn’t necessarily associate with caramel, including Cinnamon Caramel, Old English Licorice Caramel, Coconut Caramel, Caramel Apple, Vanilla Sea Salt Caramel and Butter Caramel. Each 4.7-ounce bag of these varieties retails for $3.49. For more information, call 801.688.4999 or visit www.jmorganconfections.com.
This story was originally published in the June 2016 issue of Gourmet News.