United Fresh Produce Association Launches United Fresh LIVE!
With the continuing COVID-19 crisis, the United Fresh Board of Directors has made the decision to move from an in-person event in San Diego this June to United Fresh LIVE!, a new, free virtual event that will connect customers, suppliers and colleagues across the industry.
“During these past few weeks, we’ve all learned something about connections,” said United Fresh President and CEO Tom Stenzel. “While we can’t wait to join with industry friends again in person, we’ve also realized that we’re connecting today in new ways. We’re all online, with video streaming, face-to-face chats, and group interactions that, just a month ago, we didn’t know how to do.”
“United Fresh LIVE! is an innovative solution to an unprecedented challenge. Businesses across the supply chain are clamoring for information and connections,” said Michael Muzyk, President, Baldor Specialty Foods, and Chairman, United Fresh Board of Directors. “As we’ve learned to adopt online platforms to conduct our daily business, offering this free virtual event broadens our opportunity to deliver real value to thousands of industry members at a time when they need it most.”
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In the coming days, United Fresh will be working with exhibitors and sponsors to build out a virtual platform that delivers live experiences, valuable content and new connections to industry members around the world, said Danny Dumas, Senior Vice President, N.A. Sales, Marketing and Product Management, Del Monte Fresh Produce, and Chairman-Elect of United Fresh. “United Fresh LIVE! is a testament to the quick-pivot thinking to ensure that our industry can continue to gather and thrive, even in these unprecedented times.”
United Fresh LIVE! will debut at www.unitedfreshlive.org, with preliminary information and sneak peaks in the coming weeks. To stay informed, subscribe to United Fresh LIVE! on the website to ensure announcements will be delivered direct to your inbox.
New Easy Sides from Little Potato Company
The Little Potato Company has introduced Easy Sides to the produce market as its latest no-stress meal solution. They are fully cooked, pre-seasoned creamer potatoes available in family-friendly flavors including Onion & Garlic, Sea Salt & Black Pepper, Paprika & Bell Pepper and Sweet Bell Pepper & Onion.
The new product satisfies customers who think that potatoes are too time consuming or complicated to prepare. With this product, Little Potatoes has taken out all the complication. The home cook just opens the package and heats the potatoes for seven minutes in a skillet for crispy potatoes that can be paired as a quick side dish to accompany a protein or served as a hearty main dish by topping with an egg or tossing into a salad.
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The quest for convenience continues to be a top priority among consumers, with recent research by Little Potatoes revealing that microwaving is the third most common way to cook potatoes. When developing its newest Microwave Ready flavor, the company combined the familiar flavors of fresh herbs and bright lemon to create a classic combination that is the perfect companion for any type of protein. The result is a Microwave Ready Lemon and Garden Herb kit that’s versatile enough to be enjoyed for every kind of meal, from busy weeknights where you need a quick option to holiday meals.
Gillibrand Calls for USDA Study of Produce Industry Market Conditions
U.S. Senator Kirsten Gillibrand, a member of the Senate Agriculture Committee, has called on the U.S. Department of Agriculture (USDA) to investigate if fruit and vegetable farmers in New York and across the country are receiving fair prices for their produce. While the prices of fruits and vegetables have increased for both consumers at the grocery store and for wholesale buyers, the prices that farmers receive for these same products has not kept up with these increases – and even gone down in some cases.
“Our New York farmers are facing a produce-pricing crisis. Throughout the state, fresh fruit and vegetable growers are hurting because the prices they get for their produce have stayed flat, and in some cases have even gone down, while the middlemen who move the produce from farmers to grocery stores and grocery store shoppers have seen the prices for the same produce increase,” said Senator Gillibrand, a member of the Senate Agriculture Committee. “Despite this, the USDA has not reviewed the fruit and vegetable industry in decades. We need to understand what is causing these unfair prices for our farmers, and I am calling on the USDA to complete a top-to-bottom review of the fruit and vegetable industry so that we can help New York’s farmers better price their produce and plan for their future.”
United Fresh Produce Association is taking issue with Gillibrand’s position. “The fresh produce industry operates on extremely tight margins, at every stage from grower to wholesaler to retailer. Our industry is the ultimate supply-and-demand economy, and our real goal must be to increase demand for fresh fruits and vegetables,” said Tom Stenzel, President and Chief Executive Officer. “That’s the key to raising prices paid to farmers, allowing reinvestment for growth. Transparency in any supply chain is a good thing, and we always welcome USDA’s analysis of our markets. It’s important for each sector in our supply chain not to lose sight of our goal to grow fresh produce consumption, while fighting with one another over whose share of a dwindling pie is bigger.”
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There are thousands of farms and orchards throughout New York State, and New York consistently ranks as one of the top agricultural states in the nation, Gillibrand noted. “However, data from the U.S. Bureau of Labor Statistics and National Agricultural Statistics Service shows that the prices paid to farmers for many of New York’s specialty crops – including apples, snap beans, cabbage, and broccoli – lag behind the terminal prices (the prices that the middle men who move these same crops from farms to grocery stores receive),” she said in a statement. “Furthermore, structural changes to the fruit and vegetable industry in recent decades, such as new farming technology, nutrition science, and consumer behavior, have left farmers facing uncertainty as they feel that the market is not transparent enough to know if the price they are offered for their produce is fair.”
The persistently low prices that farmers receive for their fruits and vegetables have led to the loss of small family farms, and in the last five years alone, New York lost 11,000 acres of vegetable production. The USDA hasn’t conducted a full review of the fresh fruit and vegetable market for decades, and Gillibrand’s push for a new study of this industry would help identify which factors contribute to unfair prices for farmers and increase transparency in the market. Gillibrand is also calling for the USDA to use new technology to improve farm sales reporting to ensure that data is updated in real time, increasing transparency for farmers and allowing them to see if the prices they receive are fair.