International Asparagus Days a Meeting Point for Asparagus Supply Chain
Preparations are currently underway for the International Asparagus Days, a fully-fledged supply chain event to be held in the renovated pavilions of Cesena Fiera in Cesena, Italy, from October 16-18, 2018. It will be attended by professionals from the entire asparagus supply chain: not only seed companies and plant nurseries, but also cultivation and harvesting machinery, packing and packaging machinery, as well as production and technical equipment.
Just over two months before the event, a large number of participants is expected to attend: 50 percent of participating exhibitors and sponsors are from abroad, and 300 international professionals have already registered. Delegations will be present from Spain, France, Germany, Switzerland, Belgium and the Netherlands. Outside of Europe, they’ll come from Peru, Mexico, Canada, China and Madagascar. ‘This proves that a highly specialized international event of this kind was much needed for a major supply chain such as that of asparagus,” said Renzo Piraccini, President of Cesena Fiera.
International Asparagus Days is the result of a partnership between Cesena Fiera and Christian Befve, one of the world’s leading experts on asparagus, in cooperation with Luciano Trentini, who is also a fruit and vegetable specialist. As Trentini said, “Italy is the third asparagus-producing country in the world, with a production area of between 8,000 and 9,000 hectares, preceded first by Germany (19,000 hectares) and then Spain (14,000 hectares). Asparagus is a crop that has great potential in terms of development and profitability, not only in these countries.”
“According to market analysis conducted, and after hearing the opinion of an illustrious expert such as Christian Befve, we believe that there is room for at least another 50,000 hectares at global level, which could be added to the existing 210,000 hectares that are currently cultivated,” he added.
The International Asparagus Days will consist of four different parts: an exhibition, a full conference schedule, a test field and technical tours of major companies based in the Emilia-Romagna and Veneto regions.
It is attracting a large number of international participants, including: from the Netherlands, Christiaens Agro System, Bejo, Engels, Limgroup, Teboza, Van der Elzen, Vestjens and Zegra; from France, Besnard, Degrav’Agri, Huet 2M and Ocene; from Germany, Neubauer Automation, Robert Bosch and Strauss; from Spain, Planasa. From Italy, all the big names in the sector: Bagioni Alfiero, Coviro, Cosmeco, Forigo, Irritec, Idromeccanica Lucchini, Irrigazione Veneta, Lamboseeds, Multi Import, Officine Mingozzi, Sgorbati, Valota and Zanarini Leonardo.
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The conference sessions will deal with the main topics of interest in the industry, and speakers will include world-class experts: Chang Huaxing and Wenjing Cen from China, Ciria Quispe from Peru, Isabelle Kokula from Germany, Frederico Piccone from Mexico, Dominique Ruggli from Switzerland, Jean Michel Colliaud from France, as well as Befve and Trentini.
The technical tests will take place in a test field covering approximately 5,000 square meters opposite the trade fair, where visitors will have the opportunity to see in action cutting-edge field technology applied to white and green asparagus.
Thursday, October 18, will be entirely dedicated to technical tours of major companies in the sector based in the Emilia-Romagna and Veneto regions.
The first day of the trade fair will end with an exclusive networking event, a gala dinner with an asparagus tasting menu at the Centro Polifunzionale of Cesena Fiera, with dishes created by starred French Chef Christophe Girardot and by Chef Rocco Angarola, from Cesena. The event is open to a limited number of attendees, and the participation fee is €45.
Currently, the sponsors of the event are Bagioni Alfiero, Coviro, the French banking group Credit Agricole, and Planasa.
Green Chick Pea Goodness from Fresh Nature
By Lorrie Baumann
Fresh Nature is ready to introduce Americans to bright green hummus and falafel. Founded in 2012, the brand offers a line of products made from green chick peas. The line includes frozen Falafel Cakes and Southwestern Cakes that make a convenient meal option, hummus in four flavors and snack packs with mini-chick pea cakes and a sauce in which to dip them.
The snack packs are offered in two flavors – Spicy Cakes that come with four cakes and 2 ounces of a tangy chipotle dip and Falafel Cakes that come with four cakes and two ounces of a creamy tahini dip. They’re both vegan, and the four-cake package is enough for a hearty snack or a light lunch. They’ll retail for $4.99.
The Fresh Nature Falafel Cakes and Southwestern Cakes are offered in packages of eight for the freezer case. Each cake is a serving for a convenient plant-based entree that can be prepared for the table in a microwave oven, on the stovetop or in a conventional oven. They cook from frozen in just 60 seconds in the microwave, although the conventional oven will bring out extra flavor in 10 to 12 minutes of cooking time. Because the chick pea cakes are made from the young green chick peas, they’re moister than traditional falafel made from mature dried chick peas.
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There are four flavors of Fresh Nature Hummus: Classic, Falafel, Roasted Garlic and Jalapeno. Eight-ounce tubs retail for $3.99 to $4.99. Because the hummus is made from green chick peas rather than dried mature chick peas, it’s not just bright green – it’s also creamier and has a fresher taste than traditional hummus.
The green chick peas in the products are sourced from farms owned by Fresh Nature and 15 other family farms in southeastern Washington and northeastern Oregon. Ryan Davenport is Fresh Nature’s President. His farm has been in his family for four generations, and Davenport himself returned to the farm in 2010 after spending time away. The farm began planting chick peas as a rotation crop in wheat fields to provide a natural source of nitrogen to help replace nutrients depleted by nitrogen-hungry wheat. “It was all about trying to keep hold of our sustainable farm practices,” he said.
That was before hummus had exploded in popularity in the American market, and it wasn’t easy to turn chick peas into a profitable crop, so the company started work to develop marketable products for its chick peas. From the early to mid-2000s, Davenport’s family farm was working on how to harvest and preserve green chick peas. Once that process was dialed in, the family launched Fresh Nature to introduce its green chick pea products into a market that had discovered chick peas as a tasty source of plant protein. “We’re finding that more and more of our customers are wanting plant-based, organic and all-natural foods,” Davenport said. “So many people are looking for protein.”
Cindy Jewell to Be Honored at 2018 Reception Honoring Women in Produce
Cindy Jewell, Vice President of Marketing at California Giant Berry Farms, will be the honoree and featured speaker at the Reception Honoring Women in Produce, Tuesday, June 26, at United Fresh 2018 in Chicago. Prior to joining California Giant, Jewell served as Executive Vice President of the California Strawberry Commission, where she worked for 19 years.
The Reception Honoring Women in Produce is held each year in conjunction with the United Fresh convention and expo. The event recognizes the contributions of all women working in the produce industry, and selects one individual to share her personal experience of service. The featured speaker is selected from nominations submitted by United Fresh members across the industry. Nominations are evaluated by a committee of past honorees and United Fresh officers based on the candidate’s involvement in the industry, contributions to the industry, and inspiration for others working in the industry.
“Cindy’s strength and curiousity drive her to advance strategic marketing and communications innovation for every project she touches,” said United Fresh President and Chief Executive Officer Tom Stenzel. “She has worked tirelessly to stay engaged with the industry in order to harness her expertise and commitment to increasing consumption. We’re honored to have her leading the United Fresh board of directors this year and to also be able to celebrate her dedication with this honor.”
In her role at California Giant in Watsonville, California, Jewell is responsible for strategic planning, developing and executing all marketing and communications programs for the brand. A key component includes managing their social media platform and image campaign tied to inbound marketing engaging with consumers and building brand loyalty. She has developed and maintain the crisis communications program at California Giant, taking the lead in issues management and serving as the company spokesperson with consumers and the media.
Jewell has served two terms on the United Fresh Grower-Shipper Board; two more with the United Fresh Produce Marketing & Merchandising Council and a full term on the United Fresh Start Foundation Board of Trustees. She has previously held leadership positions at the Produce for Better Health Foundation. She is a graduate of Class 30 of the California Agricultural Leadership Program.
Currently, Jewell is serving as Chairman of the United Fresh board of directors. She also serves with the Salinas Grower-Shipper Association, serves on the board and communications committee for the Alliance for Food and Farming, and serves as director for the California Giant Foundation leading the annual Tour de Fresh ride to support salad bars for schools.
Jewell will join a distinguished group of women including:
Dan’l Mackey Almy, DMA Solutions, Inc.
Tonya Antle, Organic Produce Network
Frieda Rapoport Caplan, Frieda’s, Inc.
Karen Caplan, Frieda’s, Inc.
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Jan DeLyser, California Avocado Commission
Lorelei DiSogra, United Fresh Produce Association
Jan Fleming, Strube Celery & Vegetable Company
Janice Honigberg, Sun Belle, Inc.
Lorri Koster, Mann Packing Company
Julie Krivanek, Krivanek Consulting Inc.
Kathleen Nave, California Table Grape Commission
Lisa McNeece, Grimmway Enterprises Inc.
Teri Miller, The Fresh Market
Dr. Martha Rhodes-Roberts, Roberts Associates
Steffanie Smith, Andrew Smith Company
Heather Shavey, Costco Wholesale
Mayda Sotomayor-Kirk, Seald Sweet International/Greenyard USA
Rosemary Talley, Talley Farms
Jenney Tenney, The Kroger Company
The Reception Honoring Women in Produce is one of the most popular networking events at the United Fresh annual convention. Tickets are required for the event, and are included in the All Access Package. For more information about the reception, contact United Fresh Senior Director of Member Programs & Education, Amanda Griffin, at agriffin@unitedfresh.org or 202.303.3412.