New Coffee Creamers Appeal to the Dairy-Cautious
By Lorrie Baumann
Austin, Texas-based Picnik is launching from its foodservice origins into the retail market with a line of creamers designed to provide those with concerns about dairy products to enjoy a creamy coffee again. The launch, helmed by consumer packaged goods veteran Andy Malloy, includes Dairy-Free Collagen and Vegan Creamers along with a fresh look for the line, which also includes Picnik’s unsweetened Original Creamer.
All Picnik Creamers are keto-certified, Non-GMO Project Verified, and contain zero sugar or net carbohydrates. Like Picnik’s Original Creamer, the two new options are unsweetened, powered by MCT [medium-chain triglycerides] oil for an energy and brain boost, and have a similar flavor profile to half-and-half. “This allows people to indulge in a way that people with dietary restrictions can’t otherwise do,” Malloy said. “Many of Picnik’s values fall into that better-for-you category that I’m passionate about.”
The Picnik’s new Vegan Creamer is made with coconut cream, cashew milk and MCT oil for a silky dairy-free creamer that’s paleo-friendly and keto-certified. The Picnik’s new Collagen Creamer features grass-fed collagen and rich cashew cream to offer an added boost for hair, skin, gut and joints. It’s paleo-friendly and keto-certified.
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The products, like the Picnik’s Original Creamer, are now offered in vibrant and modern packaging that puts a spotlight on the ingredients that appeal to paleo-, keto- and other nutrition-conscious shoppers while creating a strong and attractive brand block on shelf. The recipes for the products were developed by brand Founder Naomi Seifter, who opened Picnik in a food trailer made from a repurposed shipping container in Austin in 2013. From her food trailer, she offered grab-and-go lunch items along with the butter coffee that developed a cult following for her the brand. In 2016, she opened her first brick-and-mortar cafe full-service restaurant in Austin. “My initial reaction was a bit of awe because it was extremely crowded and busy, and you could tell that people just loved being there,” Malloy said of his first visit to the cafe. “It has healthy food that tasted amazing.”
Seifter expanded with a second food trailer and developed her first ready-to-drink coffee in 2017. Malloy joined the brand just this year after a career that included 20 many years with Frito-Lay and, most recently, as chief executive officer of Hail Merry. He’s made a specialty of growing brands in the CPG industry and has partnered with Seifter on this end of the business. “Naomi created Picnik after a life-changing difference in what the fats did for her physical health and mental clarity. Now they’re getting back to where they started with functionality for physical and baking needs,” he said. “She is the gatekeeper to innovation and built all the recipes. We have a chef in our restaurant who helps as well, but the making of our products comes through her and her physical health and mental clarity.”
“I created Picnik after discovering the life-changing difference that high-quality fats and other functional ingredients could have on physical health and mental clarity,” Seifter said. “Based on the response we received to our Original Creamer, we knew we wanted to expand the line so it was more inclusive of all dietary needs. Inclusiveness is a core value we live by, so I’ve worked hard to create our new offerings keeping in mind consumers who are vegan or prefer plant-based food as well as the millions out there who are already putting collagen in their coffee daily.”
Bixby & Company Offers Fine Chocolates with Taste of Maine
By Lorrie Baumann
When Bixby & Company was founded in 2011, the company was Maine’s first bean-to-bar chocolate-maker. This fall, Bixby & Company expanded its product range with a collection of luxury bonbons, and other new products are in development, said Kate McAleer, the company’s Owner, Founder and Chief Chocolate-maker.
The company’s product range now includes Bixby Bars, which are the company’s signature craft candy snack bars; Bixby Bites, which are Crunchy Peanut Butter Maine Sea Salt Bites enrobed in either milk chocolate or dark chocolate and offered in a 4.2-ounce pouch; the fall collection of bonbons; a collection of chocolate-covered caramels in milk and dark chocolate with Maine sea salt as well as a Pumpkin Caramel nod to fall; and drinking chocolate. Some of the Bixby Bars are vegan; some are organic; all are made with ethically sourced chocolate in a dedicated gluten-free facility and no corn syrup.
The Maine Sea-Salted Caramel is the company’s best-seller. It’s non-GMO, corn syrup-free caramel enrobed in dark or milk chocolate and sprinkled with Maine coast sea salt made from evaporated ocean water. “I think it has the taste of Maine in that it has the ‘mar-oir’ of the ocean water,” McAleer said.
At the 1,900 square foot retail space attached to her factory in Rockland, Maine, McAleer often finds herself educating customers who’ve stopped in on their tour of Maine’s historic fishing villages. “We like to think that we’re a treasure hunt of our downtown area to find our tasting room,” she said.
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McAleer has found that her entry into the grocery channel has depended on retail chains with programs for diverse suppliers. She certified as a women-owned business, and through that certification she’s been able to get her products into chains that look for those businesses, she said. “We’re 100 percent woman-owned,” she said. “We’re one of three to four certified women-owned candy manufacturing companies in the U.S.”
She’s now venturing into more new products, focusing heavily on seasonality with products like her fall and winter collection of luxury bonbons, cleaner versions of American classics and white chocolate. “There’s been a lot of focus on dark chocolate – really dark chocolate. I think white chocolate and milk chocolate are going to be getting a new look,” she said. “I think it’s time for a new look at white chocolate with more flavorful options and interesting inclusions. We’d be looking at less tainted inclusions and more avant-garde inclusions.”
All the bonbons in Bixby & Company’s new collection are made with non-GMO and gluten-free chocolate. They also incorporate local Maine ingredients such as blueberries, lavender, roses, honey, strawberries, maple syrup, sea salt and more.
New for fall 2019 are the following bonbon flavors: Maine Blueberry Jam, Espresso Tahini, Maine Maple Vanilla, Coffee Brandy Truffle, Pecan Pie Truffle, Cranberry Orange Smash, Maine Apple Cider Caramel, Fig and Balsamic Truffle, Peppermint Dark Chocolate and also Champagne. Bonbons are available in six-piece collections with a suggested retail price of $16 or 12-piece collections with a $32 suggested retail price. Choose from all of one flavor or assorted flavors.
Integrated Fresh Solutions Names Matt Christ VP of Business Development
Matt Christ has been promoted to the role of Vice President of Business Development for Integrated Fresh Solutions. In this new position, Christ will be responsible for the sales, growth and marketing of both Kool Logistics and Fresh-Link Produce.
“Christ’s dedication to our company and his continued efforts to grow our business and improve our customer relations has been invaluable, says Garry Rowe, IFS President and Chief Executive Officer. “His dedication to Kool and Fresh-Link, as well as his leadership throughout the company has made Christ instrumental in the success of the Integrated Fresh Solution’s family of companies and the right fit for this new VP position.”
Coming from a background in transportation sales, Christ first joined Kool Logistics in 2019 as the director of business development and helped to open a Kool Logistics office in Los Angeles, California. Kool has established itself as one of the premier west coast transportation providers, specifically dedicated to LTL and FTL produce transportation. During this time, Christ grew to serve as a leader at Kool, helping to spearhead both local and national programs.
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“I could not be happier or more excited with this opportunity! It will be great to introduce customers to the full extent of services that the Integrated Fresh Solution’s family of companies have to offer,” Christ said.
New Jersey-based Integrated Fresh Solutions is the parent company of Fresh-Link Produce, LLC, a produce sourcing company; and a third-party transportation provider under the LLC, Kool Logistics. IFS handles all backroom activities for the two organizations including accounting, leases, legal and human resources.