Lightlife Foods Promotes New ‘Lightyear’ Film
Greenleaf Foods, SPC, owner of plant-based food company Lightlife, announced today a blockbuster collaboration with Disney and Pixar. As part of the promotion of the upcoming film, “Lightyear,” Lightlife, Disney and Pixar are teaming up to celebrate the magic of legendary character Buzz Lightyear off the screen and in the kitchen.
Nostalgic fans of Disney and Pixar’s “Toy Story” will soon spot its beloved Space Ranger on retail shelves at Walmart, Kroger, Whole Foods Market, Target, Albertsons and others across the nation. As part of its sponsorship of “Lightyear,” several Lightlife items will feature new “Lightyear”-inspired packaging, including Lightlife Smart Dogs – the number-one selling plant-based hot dog in America. Lightlife Smart Bacon, Lightlife Original Tempeh, Lightlife Plant-Based Burger, and Lightlife Breakfast Patties and Links also received a packaging refresh in alliance with the new film.
“Our collaboration with Disney and Pixar marks the largest brand collaboration in Lightlife history and we are extremely proud to be the exclusive plant-based sponsor of a film whose fan base spans generations,” said Adam Grogan, President of Greenleaf Foods, SPC. “We are excited for Lightlife’s family-friendly plant-based products to join forces with Disney and Pixar’s film release this summer.”
In honor of the “Lightyear” debut, Lightlife is inviting fans to blast off into the kitchen to enjoy delicious plant-based recipes like Cosmic Chili Dogs, Buzz Breakfast Burrito and savory Morning Moonrock Muffins. The brand will also host a sweepstakes promotion with a chance to win dozens of prize packages, including a private film screening and Disney merchandise.
A sci-fi action adventure and origin story of Buzz Lightyear, “Lightyear” opens in theaters on June 17 and follows the heroic Space Ranger on an intergalactic adventure alongside a group of ambitious recruits and his robot companion Sox.
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