Fortune to Launch Snow Crab for Ukraine Initiative at Summer Fancy Food
Fortune International will launch its Snow Crab for Ukraine initiative at the Summer Fancy Food Show, July 12-14, in New York.
Fortune’s wild caught snow crab from the waters of the Bering and Okhotsk Sea will be sold during the event. For every pound sold under Snow Crab for Ukraine, a portion of the proceeds will be donated to support the World Central Kitchen’s relief efforts in Ukraine.
As a company, Fortune International stands in support of Ukraine and all global trade sanctions made against Russia and will not be engaging in further trade or procurement from Russian sources.
The Summer Fancy Food Show is the largest U.S. show devoted exclusively to specialty foods and beverages and is being held at the Javits Center in New York City. The event will also host the 2022 SFA awards for Leadership and Lifetime Achievement in addition to the induction of the 2022 class of the Specialty Food Hall of Fame.
Fortune International, which recently acquired D’Artagnan, a leader in popularizing the “farm to table” movement and purveyor of sustainable meat and all-natural food products, will continue to be showcased alongside Fortune’s other leading brands.
“We are pleased to continue showcasing the growing breadth and depth of the Fortune family at the Summer Fancy Food Show,” said President and CEO Sean O’Scannlain. “We have now completed two acquisitions this year and this is the second time we will be exhibiting with D’Artagnan, which significantly increased our platform of fresh seafood and sustainable meat and further expanded our distribution into the Northeast. For restaurants and retailers alike, we are increasingly seen as the preferred partner of choice for all their products, across all their markets. We look forward to engaging current and potential new customers in further discussion at the show.”
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