Gourmet News

Fortune to Launch Snow Crab for Ukraine Initiative at Summer Fancy Food

Published June 7, 2022

Fortune International will launch its Snow Crab for Ukraine initiative at the Summer Fancy Food Show, July 12-14, in New York.

Fortune’s wild caught snow crab from the waters of the Bering and Okhotsk Sea will be sold during the event. For every pound sold under Snow Crab for Ukraine, a portion of the proceeds will be donated to support the World Central Kitchen’s relief efforts in Ukraine.

As a company, Fortune International stands in support of Ukraine and all global trade sanctions made against Russia and will not be engaging in further trade or procurement from Russian sources.

The Summer Fancy Food Show is the largest U.S. show devoted exclusively to specialty foods and beverages and is being held at the Javits Center in New York City. The event will also host the 2022 SFA awards for Leadership and Lifetime Achievement in addition to the induction of the 2022 class of the Specialty Food Hall of Fame.

Fortune International, which recently acquired D’Artagnan, a leader in popularizing the “farm to table” movement and purveyor of sustainable meat and all-natural food products, will continue to be showcased alongside Fortune’s other leading brands.

“We are pleased to continue showcasing the growing breadth and depth of the Fortune family at the Summer Fancy Food Show,” said President and CEO Sean O’Scannlain. “We have now completed two acquisitions this year and this is the second time we will be exhibiting with D’Artagnan, which significantly increased our platform of fresh seafood and sustainable meat and further expanded our distribution into the Northeast. For restaurants and retailers alike, we are increasingly seen as the preferred partner of choice for all their products, across all their markets. We look forward to engaging current and potential new customers in further discussion at the show.”

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Velveeta Scented Nail Polish – Apparently, It’s a Thing

Published June 7, 2022

Velveeta, a Kraft Heinz Company brand, unveiled its Pinkies Out Polish to encourage fans to live “La Dolce Velveeta,” and a life of bold, unrestrained pleasure.

Velveeta announced its first nail polish collection in partnership with Nails.Inc, the Velveeta Pinkies Out Polish, which includes a nail polish duo and nail stickers. The collab furthers the brand’s latest creative platform, “La Dolce Velveeta,” which is all about stepping out in a confident, unapologetic way to show the world that you’re living a life filled with outrageous pleasure. Created for pleasure seekers who love to flaunt and live their best lives, the new limited-edition, cheese-scented nail polish is made so you can live your life pinkies out, wherever you are and whenever you want.

The Velveeta Pinkies Out Polish includes cheese-scented red and yellow nail polish duo ($15) in “Finger Food” and “La Dolce Velveeta,” plus “That’s La Dolce Velveeta” irresistible nail stickers ($4.99).

“Velveeta is known for its rich, creamy texture and cheesy, melty goodness, so what better way to bring this to life for our fans than with something equally as rich and creamy — nail polish,” said Kelsey Rice, senior brand communications manager at The Kraft Heinz Company. “Our Velveeta Pinkies Out Polish gives pleasure seekers everywhere an irresistible new way to show the world that they are living ‘La Dolce Velveeta’ by living pinkies out.”

The creamy shades are formulated in Nails.Inc long wear formula and patented wide hugging brush for flawless application to make your nails look as smooth as Velveeta feels. The Velveeta Pinkies Out Polish, which includes cheese-scented red and yellow nail polish duo and nail stickers, are available exclusively on Amazon.com and NailsInc.com while supplies last.

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BREAKING: Honest Tea Co-Founders Add Organic Tea Line

Published June 7, 2022

After expressing heartbreak over Coca-Cola’s decision to spike the Honest Tea line, co-founders Seth Goldman and Barry Nalebuff have decided to return to the bottled tea business alongside celebrity Chef Spike Mendelsohn beginning late 2022. The organic tea line will be the latest addition to Eat the Change, the planet-friendly snack (and now beverage) company founded by Goldman and Mendelsohn in 2020.

The news for Eat the Change’s expansion into the bottle tea space follows Coca-Cola’s announcement to discontinue Honest Tea (read full statement here). Goldman and Nalebuff founded Honest Tea in Bethesda, Md., in 1998 with the mission to create great-tasting, lightly sweetened, organic and fair trade certified beverages.

“The overwhelming response on LinkedIn over the past two weeks have taught me several things,” Goldman said. “The first is a true commitment to the values underlying Honest Tea really counts – it makes a difference to our consumers, our suppliers, our employees and our partners in the natural foods world.

“The second learning is that the community of people who Honest Tea touched and inspired was even larger, and more passionate, than we hoped. Lastly, our Organic and Fair Trade suppliers deserve to be treated better. So we are bringing back many of the same key team members that launched Honest Tea to introduce a line of organic and Fair Trade certified bottled tea from Eat the Change.”

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