Clubby Seltzers to Branch Into New States, Expand Lineup
Clubby Seltzers, Oklahoma’s leading independent craft seltzer, has recently closed its Series A round of funding. The round was led by Lane Gibbs & Matt Whitaker, two of the founding partners, and a group of individual investors that included Fort Worth’s Cody Campbell and John Sellers (Double Eagle Seltzers Holdco). The funding will help propel the launch of Clubby Seltzers in several states, including Texas, California, Florida, Arizona, Georgia, South Carolina and Colorado.
This funding comes after an extremely successful launch in 2021 with Clubby Seltzers becoming the top velocity craft beer or seltzer SKU in the state of Oklahoma within months of release of its original Clubby flavor.
Since launching the brand in April 2021, Clubby Seltzers has added a grape flavor and will soon be expanding its flavor lineup to a foursome variety pack, including the original lemon-lime, grape, orange and raspberry-lemon flavors. Each Clubby Seltzers flavor contains electrolytes and 100 calories, 2g sugar and 5 percent ABV.
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Clubby is distributed across more than 540 locations in Oklahoma, including major retailers such as Whole Foods, Wal-Mart, Target, Quik Trip and Reasor’s, a subsidiary of Brookshire Grocery Co.
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LaCroix Cherry Blossom Sparkling Water to Launch at Major Retailers
Florida-based National Beverage Corp. said its newest sparkling water flavor: Cherry Blossom, which will be available at select retailers nationwide in March.
A company spokesperson described the beverage as “a botanical twist of sweet and just a ‘kiss’ of tart, the dazzling taste of blossoming spring.”
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Retail Brands Institute Becomes Velocity Institute
Retail Brands Institute, which works to transform private label into a retail brand-centric and consumer-focused industry, has changed its name to Velocity Institute.
“You probably know that the Retail Brands Institute has used the tag line “Be Bold” to help drive the industry to push its envelope,” Christopher Durham, president of Velocity and co-founder of the Vertex Awards, wrote in an announcement.
“As we began planning for this year’s return to in-person events with the Velocity Conference and Expo, our team started to ask, ‘Have we been bold enough?” The name Retail Brands Institute was an important step forward, signaling the importance of Brand, but it was not the final step,” he said.
“So today RBI is pushing its own envelope with a name change that will leverage the brand equity of our signature Velocity conference. RBI is changing its name to The Velocity Institute as we move forward on the ambitious journey begun late last year — when we launched a global professional member organization to advance retailers and their brands across all categories and channels.”
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The Velocity name will serve as the anchor for a wide range of strategies and plans for 2022 and beyond, Durham said, including in-person and virtual events, research, education, community-building, awards and daily news updates about the industry.
The Velocity Conference + Innovation Expo is set for May 16-18 at the Charlotte Convention Center in Charlotte, N.C. It will be the first in-person event for the Retail Brands industry since the beginning of the COVID-19 pandemic more than two years ago.
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