Gourmet News

A Coffee Creamer for Active, Health-Conscious Consumers

Published October 19, 2020

By Lorrie Baumann

Urby Modern Creamer is a new keto-friendly coffee creamer with functional benefits from plant protein and no added sugar. The brand’s name is a reference to the idea that it stands for products designed for consumers who are trying to live their best lives.

Urby Founder Nick Boggs was looking for a healthier alternative to the flavored coffee creamer that he’d been using, so he started looking at ingredient labels. After those labels convinced him that he wasn’t going to find the clean-ingredient option and functional benefits that he was seeking on grocery store shelves, he set to work to develop his own.

Boggs started by looking at the data to discover how many other people shared his problem. “I really relied on the market research to define what the product profile would be,” he said. “That provided a lot of guidance to take that product profile to the food scientists.”

Boggs told the scientists that he had a list of features that he wasn’t willing to compromise on and asked them to develop a formula. The product had to contain no artificial ingredients and no added sugar, he insisted. He also wanted a functional benefit in the form of a plant protein.

Product development took more than a year and entailed more than 100 iterations of the creamer to come up with a product that met Boggs’ specifications and dissolved satisfactorily in both hot and cold beverages. Experiments tested different ingredients and different suppliers, with the results checked through a lot of blind taste testing, Boggs said. “We ultimately were able to meet our high standards for nutritional value while delivering a great taste.”

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Urby Modern Creamer is made with organic pea protein and organic sunflower seed protein, so that each serving provides 5 grams of plant protein. The product is sweetened with monkfruit extract, so it contributes 40 calories and 0 grams of sugar. Like protein powders, Urby Modern Creamer tends to clump when it’s added to a hot beverage, so Boggs recommends the use of a handheld electric frother to mix it into coffee. “Most of our customers are familiar with protein powders, so it’s very intuitive to them,” Boggs said. “Some people even like to use a blender.”

The creamer’s organic coconut milk provides flavor and creaminess. “Since we don’t use any color additives to create a bright, white product, it’s got a little bit of a beige tint to the product, due to the natural color of the plant proteins,” Boggs said.

Urby Modern Creamer is packaged in a polyethylene jar that contains 26 servings and retails for $25.99. It includes a scoop that measures out an individual serving. For each jar that’s sold, Urby donates a meal through a partnership with Rise Against Hunger, an international hunger relief organization that distributes food and life-changing aid to the world’s most vulnerable. “It’s a partnership that we established prior to launch, so it’s built in as core to the business,” Boggs said. “Now that the pandemic has hit, the need is even greater, so it makes the partnership really special.”

Distribution arrangements to brick and mortar retailers are under discussion, according to Boggs. “Before the pandemic occurred, we’d started placing the product in fitness studios. At the same time, throughout the pandemic, we’ve started conversations with larger national retailers. We’re getting a lot of interest in the product, and we’re moving forward with the conversations,” he said. “There’s never a good time for pandemic-level disruption, but the positive thing is that there is great interest, and the conversations are moving forward despite the challenges.”

A Convenient Option for Keto Consumers

Published October 19, 2020

By Lorrie Baumann

Lenny & Larry’s Keto Cookie™ was designed to appeal to consumers who may have been finding it more difficult to stick to their keto diet regimen while they’re staying at home this year. The diet, continues to be very popular among American consumers, partly because it’s associated with rapid weight loss, but it’s considered to be one of the harder diets to follow over the long term. “People are still eating keto even though we’re in the middle of a pandemic,” said Megan Crossland, Vice President of Marketing for Lenny & Larry’s. “People are very committed to that lifestyle.”
The Keto Cookie was designed as an option for those consumers, as well as for those following a plant-based diet, a rapidly growing market. The global ketogenic diet market amounted to almost $10 million in 2018 and has grown since then. It’s projected to reach $15 billion by 2027. “Plant-based foods is still growing by double digits on a large base, so it’s definitely a relevant trend,” Crossland said.

The Keto Cookie offers those consumers an extremely convenient way to meet their dietary goals. The cookie is a 1.6-ounce soft-baked cookie that’s made with no eggs, no butter and no grain. Coconut oil keeps them soft and provides healthy fats. They’re fiber-rich to help keep hunger at bay, and they deliver 8 grams of protein and only 3 grams of net carbohydrates. They’re offered in three varieties: Chocolate Chip, Peanut Butter and Coconut.
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The Keto Cookie joins a Lenny & Larry’s line that already includes The Complete Cookie, a vegan cookie that offers up to 16 grams of plant-based protein and 10 grams of fiber. It’s offered in 13 flavors that include Double Chocolate, Snickerdoodle, Birthday Cake and White Chocolate Macadamia in addition to classics like Chocolate Chip, Peanut Butter and Oatmeal Raisin. Seasonal flavors include Pumpkin Spice, Gingerbread and Peppermint Chocolate, which are shipping to retailers now. The Complete Cookie is offered in two sizes, a 4-ounce cookie that’s intended as a meal replacement and a 2-ounce snack size. They’re all individually wrapped.

The Crunchy Cookie from Lenny & Larry’s offers a texture that’s a bit crisper than soft-baked Complete Cookie. It’s single-bite size, so The Crunchy Cookie is packaged in either a 1.25-ounce bag that’s the right size for a lunch box as well as a resealable 4.25-ounce bag that contains about 3.5 servings. “You can store the large bag in the pantry and snack on it throughout the work day,” Crossland said. “The small size works great to pack in lunchboxes.” The Crunchy Cookie is offered in Chocolate Chip and Double Chocolate varieties.
“Our portfolio is perfectly positioned at the intersection of comfort food, protein for feeling full and eating healthy,” Crossland said. “This pandemic is really bringing to people’s attention in stark relief the link between diet and exercise and your health.”

Divine Chocolate Holiday Specialties

Published October 19, 2020

Divine Chocolate, the only Fairtrade chocolate company in the world that is co-owned, by cocoa farmers, has released a line of specialty holiday items that include its Milk Chocolate Advent Calendars, 70% and Dark Chocolate Vegan Advent Calendars, Milk Coins, 70% Dark Chocolate Vegan Coins, Limited Edition Dark with Cranberries & Hazelnut, Limited Edition Milk Chocolate with Gingerbread Crisp, Mini Flights that are stocking-stuffer sizes of the Everyday Bars, Drinking Chocolate and – brand new for 2020, Winter Warming Spiced Hot Chocolate.

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