Gourmet News

Kombucha Town Releases First-Ever Live Seltzer Products

Published July 23, 2020

Kombucha Town has launched its first-ever Live Seltzer™ product. This innovative hybrid embodies the best of the two fastest-growing and most popular categories in the beverage industry over the last 20 years: functional beverages and seltzers.

Live Seltzer is a proprietary blend of Kombucha Town’s Organic and non-GMO raw kombucha cultures, fresh-pressed hero ingredients, water from the North Cascade Mountains and lots of bubbles. This refreshing seltzer water comes with zero sugar, one to two calories per serving, and the benefits of kombucha.

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Live Seltzer drinks are brewed and packaged at Kombucha Town’s manufacturing facility in Bellingham, Washington. Live Seltzer will come in Ginger, Grapefruit, and Cucumber flavors, all sold in recyclable 12-ounce aluminum cans at $1.29-$1.79 apiece. Live Seltzer is available now.

Noops Launches Oatmilk Puddings

Published July 20, 2020

Noops, the world’s first protein-rich, plant-based organic oatmilk pudding, has launched online and in select Northeast grocery retailers. Founded by Gregory Struck, who previously founded Hungryroot, Noops is poised to turn the snack world upside down with the introduction of an innovative superfood pudding that’s packed with real ingredients and powerful nutrition.

The new company recently closed a $2 million pre-seed capital investment with lead investor, NYC-based 25madison, as well as Unovis/New Crop Capital and Siddhi Capital.With the goal of creating a healthier future with food that is absolutely delicious, Noops will be using the funds to continue to pursue product innovation, further commercialize and expand into retail and foodservice, and invest in strategic marketing and operations.

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Noops will roll out in select natural specialty retailers and on Instacart in 4.75-ounce cups and four flavors: Cocoa, French Toast, Sticky Bun and Mocha, through the end of this month. Multipacks (8, 16 and 24 cups) in single and variety flavors can be purchased at eatnoops.com.

NFRA Announces March Frozen Food Month Golden Penguin Winners

Published July 15, 2020

The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards for its 2020 March Frozen Food Month promotion. While many companies had to modify their March Frozen Food Month plans, NFRA recognized the outstanding efforts of the industry during an uncertain time to ensure consumers were able to stock up on freezer aisle essentials. In recognition of those efforts, NFRA has awarded 25 gold awards and 37 silver awards. See the complete list of winners.

The Golden Penguin Awards provide an opportunity for companies to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. The gold winners will be recognized during the virtual NFRA Convention in October. In addition, the highest scoring entry in each of the overall marketing campaign sub-categories will be revealed as top marketers. Silver awards are typically presented at the local level at appropriate frozen food association meetings.

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Retailers, wholesalers, manufacturers, sales agents and associations of any size (retail and military) could enter any category applicable to their business. Entries were judged on their own merit, taking into consideration organization size and/or program budget. Companies can participate in the Golden Penguin competition for NFRA’s other promotions for June Dairy Month and Ice Cream & Novelties.