By Lorrie Baumann
This year StoreMaxx is introducing the Hot Box, a solution for those who are re-emerging from the COVID-19 lock-down but who aren’t sure yet that they want to brave the crowds in the company break room or their local fast food hot spot. The Hot Box is a food container that will heat up a meal-sized food portion in minutes with no necessity for a power outlet or even a battery – all it needs is a few ounces of tap water.
The Hot Box is a dual-walled container – the inner three-compartment container holds the food and the outer container holds a single-use Therma Pak, StoreMaxx’s proprietary thermal pack. Take the all-natural Therma Pak out of its foil packaging, then add a little water to the outer container with its Therma Pak, and a chemical reaction heats the water into steam. A lid holds the steam inside the container. “It’s the steam that heats the meal,” said Ed Spitalettta, StoreMaxx’s Chief Executive Officer. “The Hot Box is revolutionary in the respect that there’s nothing like it on the market. It’s like carrying a little microwave oven with you wherever you go. In the office setting, it’s very convenient and economical, and the container is washable and reusable.”
The capacity of the inner container is about 20 ounces. “That’s up to a pound and a half of food – that’s a pretty hefty meal,” Spitaletta said.
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When batch food preparation caught on among consumers who were trying to beat the effects of the Great Recession or adhere to special diet regimes, popularity of the StoreMaxx containers exploded, Spitaletta said. “We were fortunate that, as a company, we went out and started to acquire some pretty sizable accounts,” he said. “We started developing account relationships in the supermarket trade, drugstore trade, warehouse clubs and convenience stores, home centers, specialty big box stores.”
While the product is technically disposable, in that it’s economically feasible for people to use it just once before discarding it, in general, consumers do reuse the containers, Spitaletta said. “The driving force behind the company is ecologically friendly,” he said. “We really do want to do our part in the reduction of our carbon footprint, as much as we can. We do that by creating an item that’s recyclable and reusable – it’s not a single-use product.”
Hot Box, like all of the products that StoreMaxx offers, is made in North America. It’s packaged as a set of five – one for each lunch in the work week. The company is also planning to launch a club pack that will be released in late June. The suggested retail price for the five-item set is $14.99. For more information, contact StoreMaxx at 1.844.SNAP-PAK or visit www.snappakusa.com.
