Gourmet News

Board at Home Launches with Same-Day Delivery of Curated Artisanal Cheese, Charcuterie and Wine Survival Kits in San Francisco Bay Area

Published May 4, 2020

Conceived by the oldest family-owned cheese company in California to help unite and support its fellow artisans and the restaurant industry during the pandemic, Board at Home is launching its curated kits of artisanal cheese, wine and charcuterie with same-day delivery in the San Francisco Bay Area.

Every Board at Home kit supports small-scale cheese producers, dairy farmers, wineries and other artisanal makers whose businesses have been severely impacted by COVID-19. And 5 percent of proceeds from every purchase are donated to the James Beard Foundation Food and Beverage Industry Relief Fund to provide emergency assistance to small, independent restaurants and restaurant workers.

Available in two sizes at boardathome.org, the ultimate stay-at-home survival kits feature a rotating selection of small-batch California wine, hand-crafted cheeses, and perfectly paired accompaniments sourced from the finest makers and artisans. At launch, “The Little Guy” Board at Home (small kit) is $65 and includes two wedges of cheese, crackers, and a bottle of wine. “The Big Fella” Board at Home (large kit) is $125 and includes three wedges of cheese, two types of charcuterie, two crackers and two bottles of wine. Free no-contact delivery is provided by Schug Winery, Monday through Friday, in 250 zip codes within the San Francisco Bay area. Orders placed by noon are available for same day delivery. Users can also schedule a future delivery date or send a Board at Home kit as a gift to friends and family.

Board at Home kits feature a who’s who of fine purveyors, winemakers and northern California artisanal cheesemakers. The growing roster of collaborators includes Chico Honey Co., Dick Taylor Craft Chocolate, Rogue Creamery, Rumiano Cheese Company, Rustic Bakery, Ryan Creek Root Cellar, Schaller Weber, Schug Winery, Stuyt Creamery, Tomales Farmstead Creamery, and Wm. Cofield Cheesemakers.
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The sudden closures of dining rooms, artisanal cheese counters, tasting rooms and farmers’ markets has made it difficult for small-scale producers and artisanal makers to sell their products. Cheese producers are seeing a startling decline in sales and struggling to survive while some of the nation’s dairy farmers are facing the threat of having to dump milk. Cheesemakers who typically rely on food service and retail grocery stores to cut, wrap, package and sell their cheese, must now find new ways to move their perishable products and connect directly with consumers.

“The ripple effect of COVID-19 has uncovered a very broken food system. With the disruption to wholesale channels and without an online presence or ecommerce capabilities, some of the best cheesemakers on the planet simply can’t get their cheese to your table,” said Raymond Rumiano, co-Owner of Rumiano Cheese Company and Partner at Board at Home. “We created this collaborative online marketplace to raise awareness of the crisis that artisanal brands are facing and to give small-scale artisans a platform to reach customers in a whole new way.”

“Great food and wine have always brought people together. We’re proud to unite so many hardworking artisans and family-owned businesses, many of which utilize the passion and traditions passed down through generations,” said Ben Pavlovic, Partner at Board at Home. “We’re thrilled to be delivering this curated experience that can make any night special or be sent to a friend in time for your next virtual happy hour.”

Sonoma Brands Acquires KRAVE Jerky from Hershey

Published May 4, 2020

Sonoma Brands, an emerging brands private equity investor and incubator led by Sonoma-based Jon Sebastiani, who is also the founder and creative force behind the acclaimed artisanal jerky brand KRAVE, has completed the acquisition of KRAVE from The Hershey Company for an undisclosed amount.

KRAVE rose to an immediate cult-following from its inception in 2009, resulting in the brand’s acquisition by The Hershey Company in 2015. The diverse portfolio of protein snacks currently features a roster of KRAVE Meat Cuts, KRAVE Pork Rinds and KRAVE Plant-Based Jerky, the brand’s most recent launch. With KRAVE’s homecoming, back under Sebastiani’s guidance, innovation for the brand is expected to be further catapulted.

Sebastiani began his career in the family wine business, where he cultivated a deeply rooted connection to the abundant region of Sonoma. Following the tremendously successful sale of KRAVE, Sebastiani embarked on his next entrepreneurial endeavor to form Sonoma Brands. Sebastiani’s commitment to lead the Sonoma region into further prominence as a hub for food entrepreneurship, has been evident in his development of successful brands including: SMASHMALLOW premium snackable marshmallows, SMASHGUMMY low-sugar gummies and PECKISH perfectly boiled eggs. As a private equity investor, Sonoma Brands has also made strategic investments to-date in high-growth consumer brands including: Christina Tosi’s acclaimed Milk Bar, Hum Nutrition vitamins and supplements, Beekeeper’s Naturals health solutions, Hu Products plant-based chocolate, Guayaki yerba mate, Versed cruelty free skincare, True Botanicals non-toxic personal care and more.
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“KRAVE is a great brand with a loyal fanbase who appreciate its innovative gourmet flavors and culinary roots tracing back to its origins in Sonoma, California,” said Hector de la Barreda, President, Amplify Snack Brands, The Hershey Company. “We look forward to its success with a different go-to-market model under the guidance of founder Jon Sebastiani.”

“I have always had a great relationship with The Hershey Company and watched them grow KRAVE,” said Jon Sebastiani, Founder and Managing Partner of Sonoma Brands. “From expanding KRAVE’s product offerings to dipping into the plant-based category and increasing worldwide distribution, KRAVE is in a great spot to come back home to Sonoma where we can continue the brand’s fantastic momentum as a category leader.”

Guittard’s Make it Sweet Program Gives Back

Published April 29, 2020

Guittard’s new Make it Sweet Program is providing resources and donations to help give back to the community that has provided them so much support over their 150+ year history, and to support hospitality industry professionals, local communities, and cocoa farmers who are struggling in the wake of the current health crisis.

The program includes a donation component—Guittard has donated chocolate bars to frontline workers at local hospitals and to meal programs (including SF General Hospital, UCSF, Stanford, UCSD, Highland Hospital, Drip Kit, and Fiorella’s “Pay It Forward Tuesdays”), committed a portion of the sales of their baking kit to support No Kid Hungry, and joined forces with the World Cocoa Foundation to provide relief to cocoa farmers in countries hit heavily by the virus. Additionally, Guittard has rolled out a generous workplace giving program, and will be matching every dollar donated by employees to organizations such as No Kid Hungry, the Boys and Girls Clubs of San Francisco, SF Marin Food Bank, SF New Deal, and Frontline Foods.

Make it Sweet is also providing resources to help guide the community in ways they can take action and help support those businesses and individuals most affected by the pandemic. These resources include:

Detailed guides on how to support restaurants, bakeries, confectioneries and other small businesses in the hospitality industry
Ways to support organizations providing food security such as No Kid Hungry, World Central Kitchen, and others
Tips and suggestions on how to support frontline workers such as nurses, doctors, hospital staff, and more
Ways to take action and support cocoa industry farmers in countries hard-hit by the pandemic
Advice on how to support advocacy groups fighting for relief and support to be given to the hospitality and restaurant industry
Shopping guides on how to support local small businesses vital to the economy who are struggling as a result of the pandemic, including Guittard’s own donation-focused products such as their Creative Growth chocolate bar, which supports the Oakland-based nonprofit Creative Growth Arts Center.

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