Gourmet News

Patricia King Named New Executive Director of California Olive Oil Council

Published January 6, 2020

California Olive Oil Council (COOC) has announced Patricia King as the new Executive Director. King assumes the role from former Executive Director Patty Darragh, who announced her retirement in fall 2019 after 22 years of expanding the trade organization to the network of 300 certified producers, growers and retailers it is today. As Executive Director, King will oversee members of the COOC’s staff and drive continued growth for the organization.

“I am thrilled and honored to join the California Olive Oil Council and look forward to continuing its mission of encouraging consumption of certified California extra virgin olive oil through education, outreach and communications,” said King. “Our producers must annually pass strict sensory analysis and chemical tests which give consumers peace of mind that they are buying the highest quality extra virgin grade olive oil on the market.”
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King has extensive background in retail, catalog, and e-commerce and previously held senior leadership roles with industry-leading companies such as Neiman Marcus, Williams Sonoma, Trader Joe’s, and most recently Ghirardelli Chocolate Company, where she held the position of vice president of restaurant and retail. Additionally, King serves as a board member for Project Open Hand – a non-profit organization whose mission is to improve health outcomes and quality of life in the San Francisco Bay Area by providing nutritious meals to the sick and vulnerable, caring for and educating the community.

New Hot Sauce Brings Flavor of Brazil to U.S. Market

Published December 20, 2019

Légal (pronounced Lay-Gal) is launching its new Brazilian hot sauce in the U.S. market. Légal Hot Sauce, owned by Homer Foods LLC and based in Hollywood, Florida, is made from a special recipe that incorporates the Brazilian malagueta pepper, which has been passed down for generations, and is now available for the first time in the U.S. With its uniquely Brazilian flavor, Légal is well-poised to shake up the U.S. hot sauce market, which has already been on fire over the last few years, according to its makers.

“We wanted to introduce a taste of Brazilian heritage to the U.S. market, and to bring this recipe to U.S. consumers for the first time,” said Gabriela Neves, co-Founder of Légal. “We’re really looking to spice up the hot sauce market with our unique taste.”

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“Our recipe has been adapted from one passed down through generations, and uses fresh, all-natural ingredients to develop that uniquely Brazilian kick,” said co-Founder Michael Fernandez. “Légal really does combine the spiciness of two worlds, hot sauce and Brazil, and goes well with almost any dish.”
Légal Hot Sauce is available for purchase at www.legalhotsauce.com, at all Heatonist and Fairway Market stores throughout New York City and online at Heatonist and Amazon. The sauce retails for $8.99/bottle.

Regatta Craft Mixers Sets Sail in Retail Channel Waters

Published December 20, 2019

By Lorrie Baumann

Regatta Craft Mixers has launched a retail line of premium cocktail mixers with a brand that already has customers behind the bars in 25 states across the country. The line, now packaged in carefully designed cans illustrating the brand’s aspirational appeal, has a following wind from consumers who favor clean ingredients and complex flavors, even when they’re indulging.

“Gone are the days, in my opinion, of people ordering generic cocktails with low-end mixers. The spirit game has elevated significantly in the last 10 years toward premium and premium-plus spirits. For the most part, the mixer side hasn’t evolved that much, and is just now catching up,” said Sam Zarou, Regatta Craft Mixer’s Chief Executive Officer. “We’re looking to complement the trend on the spirit side by offering a premium experience to the consumer from start to finish.”

When Stan Rottell founded Regatta Craft Mixers in 2006, he just wanted to make a classic Bermuda stone ginger beer, with a balanced flavor that was a little more citrus-forward than a spicier Jamaican-style ginger beer. He built a business around the beverage that’s now Regatta Craft Mixers’ Classic Bermuda Stone Ginger Beer, which has become popular with bartenders, especially those along the East Coast, for its small batch quality and natural ingredients. Zarou and his partners bought the thriving company in 2016 with the intention of expanding the product line and going deeper into the retail channel. To accomplish this, they would build on the market strength of consumers who had already been introduced to Regatta by their favorite bartenders and who were receptive to the idea that they could duplicate their restaurant-quality experiences in their own homes.

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Light Ginger Beer has been followed by Royal Oak Ginger Ale, Dry Citrus Sparkling Tonic and Pacific Sea Salt Club Soda. The Dry Citrus Sparkling Tonic brings out the botanicals of any gin and also pairs well with vodka, tequila or any rum. Royal Oak Ginger Ale is smooth and sweet with oak barrel and ginger flavors. It pairs well with bourbon as well as vodka, gin and tequila. Pacific Sea Salt Club Soda is a zero-calorie option with the balance of flavor and carbonation to make a great gin and soda or vodka and soda. All of the mixers are non-GMO. “The new line is resonating with its packaging and graphics, flavor profiles, and the Non-GMO Project verification,” Zarou said. “As consumers become more interested and educated on what’s inside the products they are drinking, I think they will eventually demand that kind of transparency.”

Along with the retail launch comes the necessity of scaling up the enterprise to accommodate the new market. Zarou says the company is well prepared to do that without compromising product quality. The distribution network is in place, and marketing and sales are tooled up and ready. Ingredient suppliers are ready to deliver.

“It’s a very well capitalized business with a very smart board that is well resourced….This is not a spray-and-pray model. Everything we do has to make sense,” Zarou said. “We have secured the ability to produce at scale with favorable economics for the company for the foreseeable future…. We’re really focused on the best ingredients; we’re a premium craft mixer. The second we stop focusing on that, why do we exist? The ingredients are uncompromisable – it’s just never on the chopping block.”
For more information, visit www.regattacraftmixers.com.