Gourmet News

Sprouts Farmers Market Plans 30 New Stores in 2019

Published January 9, 2019

Sprouts Farmers Market, one of the fastest-growing retailers in the country, today announced nine new stores scheduled to open in the second quarter of 2019 and plans to open approximately 30 stores in 2019. Sprouts currently operates more than 300 stores in 19 states.

The locations scheduled to open in the second quarter of this year include the healthy grocer’s entry into three new markets: Louisiana, New Jersey and Virginia. Four stores will feature an enhanced layout that caters to the latest shopper trends through optimized customer engagement.

New Sprouts stores opening in the second quarter of 2019 include one in Baton Rouge, Louisiana; one in Herndon, Virginia; one in Jacksonville, Florida; one in Los Angeles, California; one in Marlton, New Jersey; one in Mesa, Arizona; one in Oviedo, Florida, one in San Jose, California and one in San Luis Obispo, California.
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The Jacksonville, Los Angeles, Oviedo and San Luis Obispo stores will feature Sprouts’ newest operational and design enhancements that highlight department destinations and promote customer engagement throughout the store. The design, which maintains center-store focus on produce, debuted last year in five locations. Sprouts continues to grow as a destination for high-quality meat and seafood, and guests will enjoy eye-catching marquee signage and display cases at The Butcher Shop and Fish Market that emphasize the department’s knowledgeable and personal service. Additionally, The Market Corner Deli in the enhanced stores will feature a detached, rectangular island to optimize customer service and convenience by offering made-to-order sandwiches, a salad bar, prepared foods, sushi made in-store and fresh juice.

Each new store will bring approximately 140 new career opportunities to its local neighborhood. Sprouts offers competitive pay, team member discounts, a fun and rewarding culture, and numerous career advancement opportunities. Sprouts continues to accelerate investments in team members, including enhanced pay, benefits, leadership development and recognition.

Forever Cheese Updates its Branding

Published January 9, 2019

Forever Cheese, importer of artisan cheese and accompaniments from Italy, Spain, Portugal and Croatia, is launching a rebranding campaign in honor of its 20th anniversary. The rebrand includes a new logo and brand identity for its main brand, Mitica®, as well as a new tagline, “A Passion for Great Taste,” emphasizing the importer’s dedication to finding exceptional foods from the Mediterranean. Updated packaging with the new branding will start to roll out in early 2019.

Mitica, the brand that represents Forever Cheese in the marketplace, is a Latin word meaning “mythic” that is also used in Italian, Spanish, and Portuguese. As a part of the rebranding, Forever Cheese has simplified the Mitica logo and added an element of exuberance and polish, while still evoking a Mediterranean feel. The new look supports Forever Cheese’s commitment to high standards, authenticity, and creativity.
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Mariano Gonzalez Returns to Vermont

Published January 8, 2019

Cheesemaker Mariano Gonzalez is joining Grafton Village Cheese Company, a subsidiary of The Windham Foundation, effective February 1, 2019, said Ruth Anne Flore, Chief Executive Officer of Grafton Village Cheese. As Head Cheesemaker, Gonzalez will supervise all aspects of cheesemaking at Grafton Village Cheese, including production, development, aging, and procurement.

Gonzalez is an award-winning cheesemaker and cheddar cheese specialist who has been developing his skills for over 30 years. As a young child in his native Paraguay, he remembers helping his uncle make Queso Paraguay, a traditional fresh cheese of that country. In 1987, Gonzalez married his wife Meg and moved to her home in Shelburne, Vermont, where he learned to make traditional cheddar cheese by hand at Shelburne Farms. During his tenure at Shelburne Farms, the cheese won Best Cheddar and Best in Show at the American Cheese Society. It was also during this time that Gonzalez began developing a traditional clothbound English style cheddar, his dream cheese.

In 2001, he moved to California’s Central Valley to become head cheesemaker at Fiscalini Cheese Company. With Fiscalini, Gonzalez developed the company’s bandage-wrapped cheddar, which won Best Cheddar at the prestigious World Cheese Awards in England in 2007, 2011 and 2014. Other signature award-winning cheeses developed under his guidance include San Joaquin Gold, a semi-hard aged cow’s milk cheese and Lionza, an alpine-style cheese that most recently won the coveted sofi Award from the Specialty Food Association in New York and Super Gold at the World Cheese Awards.
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Gonzalez is a frequent participant in educational panels and industry workshops and is a member of the American Cheese Society and California Artisan Cheese Guild. He has also worked for USAID as part of its Farmer to Farmer program, helping develop the cheese industry in Central and South America.

When not making cheese, Mariano enjoys spending time with his wife, two adult daughters and their three dogs. They will reside in Grafton.