European Tradition Meets American Convenience with New Bob’s Red Mill Muesli Cups
Building on the success of its Oatmeal Cups, Bob’s Red Mill is helping consumers get a healthy meal on-the-go with its new Muesli Cups in three delicious varieties: Tropical, original Gluten Free and grain-free Paleo. All three are available now at Whole Foods Market® stores nationwide, the exclusive retailer of the new Bob’s Red Mill Muesli Cups.
The new Muesli Cups are easy to enjoy hot or cold, and made with the same clean, whole ingredients – rolled oats, nuts, seeds and dried fruit – as the European-style muesli that’s become one of the employee-owned company’s best sellers. The new Paleo Muesli Cup offers a grain-free alternative for people following a paleo- or primal-lifestyle, or those seeking a lower carbohydrate cereal option. Bob’s Red Mill first introduced a line of muesli 20 years ago, after Founder Bob Moore returned inspired by his travels abroad.
“I sat down to breakfast years ago, on vacation in the European countryside, and had my first taste of muesli. I loved it so much I decided to make our own,” said Bob’s Red Mill President and CEO Bob Moore. “I think I did the right thing. It seems customers are as passionate about our muesli as I am, often telling us we make the most authentic version they’ve found in the United States.”
More than half of Americans, 53 percent, according to The Hartman Group, eat breakfast alone. Taking a cue from the popularity of its Oatmeal Cups, and changing consumer habits, Bob’s Red Mill recognizes busy lifestyles are motivating people to look for nutrition-dense meals they can take with them. The Muesli Cups deliver 5 to 7 g protein, a good amount of fiber, low sugar, and are suitable for specialty diets like paleo and gluten free.
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“We sold more than 6 million Oatmeal Cups in 2017 alone, proving that people want a nutritious start to the day, but their priorities for a sit-down breakfast are changing,” said Matt Cox, Bob’s Red Mill’s Vice President of Marketing. “The new Muesli Cups makes one of our best-selling products more accessible than ever, giving people a boost of whole grain nutrition no matter where their day takes them.”
The versatile Muesli Cups can be enjoyed for breakfast and any time as a snack. Prepare hot like oatmeal by adding hot water or milk, serve cold with either yogurt, milk or plant-based milk, or refrigerate overnight with milk or a dairy alternative for easy overnight oats.
Bob’s Red Mill Muesli Cups are available now at Whole Foods Market stores nationwide at a suggested retail price of $2.49 per 1.41-ounce to 2.36-ounce cup, and for purchase online at www.bobsredmill.com.
Asarasi Sparkling Tree Water Now Offered in Four Flavors
By Lorrie Baumann
John Sculley, who was president of Apple in the 1980s, wrote of Steve Jobs and others like him that, “The future belongs to those who see the possibilities before they become obvious.” Adam Lazar, Founder and Chief Executive Officer of Asarasi Sparkling Tree Water, looked at the process by which maple syrup is made from tree sap and saw something that hadn’t been obvious before – that the water that was a byproduct of the process was a product that could be a way to grab a piece of the bottled water market. According to the International Bottled Water Association, sales revenues for the U.S. bottled water market in 2016 were nearly $16 billion in wholesale dollars, a 7.4 percent increase over the previous year. As of 2018, bottled water sales now total $18.5 billion, an increase of 8.8 percent over 2017.
“Our mission is to replace the bottled water industry with a sustainable and renewable pure plant-based water source,” Lazar said. “If you’re going to purchase bottled water as a consumer … you can make it a positive environmental choice with a strong agricultural impact at near the same retail price. It’s a great opportunity, whereby providing people the opportunity to make better purchase decisions.” Lazar thinks that Asarasi Sparkling Tree Water is the product that consumers will embrace as their better choice. “We have a tremendous environmental impact, provide maple farmers with significantly greater revenues for their [maple] crop, and provide consumers with absolute transparency in the bottled waters that they buy,” Lazar said. “We’re not consuming the water from the groundwater table; we’re taking it from the maple tree, a truly renewable and sustainable source.”
Maple trees pull more water up from the Earth through their roots than the trees actually need and transpire it into the atmosphere as they breathe. When the maple tree is tapped for its sap, most of that sap is the water that’s left over after the sugar is extracted. “We can tap into this ‘living well,’” Lazar said. “We do analyze the water; we do test it. We have previously worked with Cornell University’s Food Science Innovation Labs to validate our food safety processes and to ensure the finished product quality.”
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Asarasi Sparkling Tree Water contains, according to laboratory analyses, mostly water with a little bit of manganese, potassium and calcium, which are trace minerals that the tree produces over the course of its life. Most of the minerals are removed from the maple sap by the reverse osmosis process that removes the sugar. “The farm keeps the sugar crop, and we simply buy their 97 percent remaining water byproducts,” Lazar said. “There is no harm that actually comes to the trees themselves. When you tap a tree, a very small hole is made in the tree trunk and a tap is inserted to withdraw the sap. Every year the tap is removed and the hole closes up naturally.”
The scar tissue that’s left by the tap also protects the tree from loggers, who regard that scar as a defect in the wood, and ignore the tapped tree when they’re logging a forest. That helps to prevent deforestation, according to Lazar.
Asarasi Sparkling Tree Water is offered in four flavors, of which three were launched this year. “People want bubbles, but they also want flavor, which is fun, and desire to eliminate sugar from their diet,” Lazar said. The original unflavored product was launched as the first certified organic bottled water – organic because it comes from a plant source. The new flavors are Lemon, Lime and Cherry Lime, and they’re made by adding organic flavor extracts to the tree water. They’re unsweetened and have no calories. “We don’t have any desire to produce the next elderberry-mint-organic-raspberry-infusion – those are the type of products that we feel do not truly provide a unique selling proposition other than a new flavor, Lazar said. “And best of all, Asarasi has zero sugar, zero calories and zero sodium. We have a hyper-interesting product that connects with consumers on multiple fronts, but with the newly added flavors, now it’s also hyper-exciting. We’re growing Asarasi’s business by giving consumers what they want. We were constantly being asked for flavors, and so we’ve reacted accordingly.”
Asarasi Sparkling Tree Water is distributed nationally by KeHE and on the West Coast by UNFI. It’s packaged in glass bottles.
For more information, visit www.asarasi.com.
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