BOBO’s, the handmade oat bar brand, is launching STUFF’D Bites; sweet, jam-filled, snack-size morsels packed with protein and fiber. Baked with whole grain oats and real organic fruit jam, BOBO’s STUFF’D bites provide long lasting energy. BOBO’s wholesome and healthy snacks are also gluten-free, vegan and non-GMO. In a market filled with sugary, highly-processed snacks and bars claiming health benefits while hiding harmful ingredients, BOBO’S STUFF’D bites offer an option parents can trust and children will love, according to the company.
“I’ve always wanted our PB&J and Apple Pie bites to replicate the taste and texture kids expect from a homemade PB&J sandwich or fresh apple pie,” says BOBO’s Founder and President, Beryl Stafford. “These new STUFF’D oatmeal bites allow us to give consumers a delicious jam center inside of the oat bar crust they already love!”
BOBO’s was started in Boulder in 2003 by Beryl Stafford, a mom who named the company after her daughter Bobo, and is now headed by Chief Executive Officer T.J. McIntyre, who joined the company in 2016. Stafford started by making a batch of oat bars – soft oatmeal cookies in bar form – in her home kitchen over a weekend. They turned out well, and she started selling them to local cafes and then to Whole Foods. A few years later, she was baking her oat bars in a commercial bakery and selling them in supermarkets, and potential investors came calling.
Today, the company is still baking all of its products in its Boulder, Colorado, bakery and has completed a re-branding and the strategic work to establish a new foundation, and it’s now launching into the national mainstream market. The product range includes 15 flavors of oat bars, individually packaged 3-ounce bars that work as both breakfast and afternoon snacks. “It’s so simple that any of our consumers could make it at home, yet we do an incredible job of producing a bar that tastes homemade,” McIntyre said. “We’re the only bar in the category that has a home-baked aroma when you open it.”
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BOBO’s research indicates that about 50 percent of them are consumed for breakfast, with the rest of them consumed as snacks at scattered times throughout the day. “When our bars are purchased and brought into the house, it’s the whole family that eats them,” McIntyre said.
The new STUFF’D oat bites are a bite-sized version of the 2.5-ounce STUFF’D bars that the company introduced earlier this year in four flavors: Peanut Butter Filled, Peanut Butter Filled Chocolate Chip, Coconut Almond Butter Filled and Chocolate Almond Butter Filled varieties.
BOBO’s STUFF’D oat bites retail for $4.99 for a pack of five.
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Il Porcellino makes dozens of different dry-cured products, including hams and many flavors of salami. “We make our own bologna. We make our own mortadella,” Miner said. “We do a wagyu beef pastrami that’s amazing. You name it – we’ve probably tried it.”
Miner’s career as a charcutier is an evolution from his 20-year career as a chef. He learned how to cure meats in the months when business at the catering company he was running was a little slow. “It really stems from a passion for cured meats that I’ve had ever since being a young chef,” he said. “I definitely shared recipes with family and a number of friends who encouraged me to start the business.” He continued working on his recipes for another two or three years before opening the doors to Il Porcellino, and he’s now putting those recipes to use making products for the wholesale market. “There are two different aspects to the business,” Miner said. “We wanted to develop a brand name at the retail store before we developed our wholesale business…. We worked hard on making sure that we had a number of good base recipes before we opened the door, but we’re still trying to push the limits, make new things, develop new recipes and not rest on our laurels. We want to be a leader in the industry.” As part of the brand development, Miner competed this year in the 2018 Charcuterie Masters competition in New York City, winning the grand champion’s crown among charcutiers from across the U.S. and Canada with his Spiced Juniper Salami, Speck and a new Hot Link recipe. The Spiced Juniper Salami won the Dry Cured Salami category, chosen from more than 100 entries from across the country.
With the opening of the Basalt facility in June of this year, Miner started making fermented and dried salumi for the wholesale market, selling to wineries and cheese shops – any specialty retailer offering a charcuterie platter or selling charcuterie at retail – as well as high-end restaurants. “We’re already having a hard time keeping up with the demand, because we did develop that brand name before we opened our doors,” he said. “We want to be a small, artisanal salumi maker. We don’t want to be a big company. We make everything by hand.”
