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GIANT Announces New Urban Concept: GIANT Heirloom Market

GIANT Food Stores is introducing a new store concept, format, and brand name for urban neighborhoods. The store, which will be located in the Graduate Hospital neighborhood in Philadelphia, will be named “GIANT Heirloom Market™.

The announcement was part of the company’s 95th anniversary celebration in Philadelphia’s famed Dilworth Park.  To mark the occasion, GIANT Food Stores President Nicholas Bertram was joined by Philadelphia Mayor Jim Kenney, local elected officials, community partners and GIANT associates and presented a $1 million donation to Philabundance, the Delaware Valley’s largest hunger relief organization, on behalf of the company’s associates, vendor partners and customers.

“As we celebrate our 95th anniversary, we can’t help thinking about the next chapter in GIANT’S story,” said Nicholas Bertram, president, GIANT Food Stores. “Philadelphia is a natural choice for us to debut our new GIANT Heirloom Market format, as we’re able to draw upon our passion for food and our fondness for local purveyors, all while leveraging innovation to bring something special to our new Graduate Hospital neighbors.”

Though GIANT has had a presence in Philadelphia since 2011 with its Grant Avenue store, the GIANT Heirloom Market store, located in the Graduate Hospital neighborhood of Philadelphia, will be the first store downtown for the company. The location, at 2303 Bainbridge Street, is the first of several stores planned for Philadelphia. The company will create approximately 60 new jobs when the first store opens later this year.

“More and more companies are looking to do business in Philadelphia due to our abundant resources, welcoming spirit and diverse neighborhoods,” said Mayor Kenney. “The City of Philadelphia is honored to have been selected by GIANT to debut its new store format, GIANT Heirloom Market. We are thankful for GIANT’s significant investment in our region as they contribute hundreds of jobs to our economy, and we look forward to giving them a true City of Brotherly Love welcome later this year.”

GIANT has long been a passionate supporter of Philabundance, and most recently partnered with the food bank to help fund their KidsBites’ LunchBox program with a three-year Fighting Child Hunger grant.  Philabundance used the grant to increase access to healthy food for children, providing 1,400 nutritious lunch boxes per week over 11 weeks during the summer at eight sites in Pennsylvania and New Jersey.  Through its Bag Hunger and Meat the Needs programs, GIANT also partners with Philabundance to bring much-needed protein to families throughout the area.

“There’s no better time than our 95th anniversary to reflect on our company’s success and express thanks to our associates, vendor partners, customers and communities, all of whom have made it possible for us to be here today,” added Bertram. “It’s our privilege to present this donation to Philabundance for all they do to serve the Philadelphia region, and we look forward to reaching even deeper to help end hunger together.”

“We are truly grateful to GIANT, a partner of Philabundance for almost 20 years. Not only does it provide funding for food for children facing hunger and for our Philabundance Community Kitchen program, but it also provides truck-full upon truck-full of rescued protein to help feed those in need,” said Glenn Bergman, Executive Director, Philabundance. “We are thrilled about this generous $1 million gift, as well as for the company’s new participation in our grocery program rescuing perfectly good quality food and providing it to those facing hunger in our communities.”

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GIANT Heirloom Market will harken back to the original GIANT Market concept in its mission to bring innovation and modernity through a store experience that meets the unique needs of the neighborhoods it serves. GIANT Heirloom Market is the result of over a year of intense neighborhood group listening sessions, market research, and format exploration.

“Our new GIANT Heirloom Market is as unique and special as the neighborhood it serves, the direct result of our close collaboration with the local community it will soon be serving,” said Bertram. “From featuring products made locally to being staffed by people who call the neighborhood home, GIANT Heirloom Market is a true reflection of the surrounding community, and we can’t wait to see our shared vision come to life in just a few short months.”

While listening locally, GIANT searched nationally and globally for solutions, even going to Amsterdam – a city known for its innovative, small grocery stores – to find a format that would satisfy the community.  Back home, GIANT scoured Philadelphia for local purveyors who could help them deliver on the promise of a “neighborhood grocery store built by its neighbors.”

Construction is now underway at the Bainbridge location. The new store will be about 9,500 square feet and offer an inspiring selection of high-quality, fresh, seasonal, and flavor-focused foods and everyday essentials.  Featuring a Produce Chef who will prepare veggies and fruit on demand, local artisanal breads, and a vast array of plant-based foods, GIANT Heirloom Market will foster exploration and encourage creativity in the kitchen through sampling and demonstration.

GIANT Heirloom Market will have the inspiring products that customers want with a welcoming, modern store environment and tech features that are all about ease. However, based on an endless aisles philosophy, if customers ever need something that is not carried in-store, associates will help guide them to in-store iPads to order online with Peapod Pickup or Delivery.

“With GIANT Heirloom Market, we feel privileged to provide ingredients for recipes handed down from generation to generation because we understand that the real specialness in a shared meal is the memories created around it,” said Bertram. “That’s why we’re honored that our Graduate Hospital neighbors helped us reimagine the look and design of the store.”

Through seasonal, specialty, and natural foods, GIANT Heirloom Market will unearth the desire within customers to both embrace recipes of the past and cook up something new – for themselves, for their families, and for all who have a seat at their table.

True Story Making a Stir with Berkshire Fresh Pork

By Lorrie Baumann

True story: Phil Gatto just loves making hams and sausages so much that a 40-year career with a major meat processor just wasn’t enough for him – he had to help start another meat processing company, where he and his four co-Founders are making antibiotic-free deli meats and organic sausages and hot dogs. “I didn’t think I’d done my best work yet, so I wasn’t ready to retire,” he says. “I’m probably more enthusiastic about good food and further processing than I ever was in my career.”

Gatto is one of the co-Founders of True Story Foods, a company they’re building around the idea that cured and processed meats can be produced with responsible husbandry and without antibiotics and that they can make their supply chain transparent from farm to consumer. “We work with farmers and ranchers who care for their animals and land the old-fashioned way – with genuine respect, appreciation, and sense of responsibility,” Gatto says. “We believe it’s our job to support them every way possible. That’s why we pay better than market rate. By doing so, we not only build meaningful relationships with people who share our values, but also a model that is sustainable and attractive to farmers. This is critical to building a new generation of farmers for the future.”

One of the company’s newest products is True Story Berkshire Non-GMO fresh pork, a 2018 Nexty winner, which is from hogs that are from heirloom lines of the Berkshire breed which is prized for its extraordinary marbling and deep cherry color. The meat has a unique flavor, with a sweeter taste than mainstream pork. The hogs are raised with Non-GMO Project-verified feed on family farms with enhanced outdoor access (certified by the Global Animal Partnership). The company released its Chicken – Apple & Wildflower Honey Sausage this year, too.

True Story’s Black Forest Ham is Gatto’s personal favorite among the meats the company is producing because he likes knowing that he can go back to the farm where the pork that goes into it was raised, he says. That farm belongs to Russ Kremer, another of the co-Founders in the venture, a fifth-generation Missouri farmer who has been raising pigs since he was five years old. When he returned from college in the early 1980s, he adopted industry trends and started raising hogs in a conventional manner until his eyes were opened to the dangers of allowing antibiotics to infiltrate the human food chain after he contracted an antibiotic-resistant infection that was passed onto him from one of his pigs. That incident changed his mind about the best way to raise animals for human consumption, and in 2001, he founded a cooperative of farmers who shared his new beliefs about raising livestock without antibiotics, growth enhancers or hormones in an environment in which they’re able to express their natural behaviors. “Russ is growing heritage-breed hogs, Berkshire, Tamworth and Duroc. He has oversight of the pork supply for True Story,” Gatto says. “He knows what he’s raising. If you go back and pick the very best breeds and you raise them in the best environment, and you’re conscious about the feed, you’ll end up with a very good quality pork…. Pork is going to make a resurgence as a very delicious meat that has red color and marbling.”
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While pork is the protein that’s dearest to Gatto’s heart, True Story’s line includes a range of deli meats that are Non-GMO Project Verified, organic deli meats made from chicken and turkey as well as pork, organic chicken and pork sausages and organic and pasture-raised beef hot dogs. The company was founded in 2011 and made its national launch last March at Natural Products Expo West.

The quality of the products is a direct result of the care with which the animals are raised, according to Gatto. “We have a community of people involved all the way from the farmer. People start to get excited about their food and what it should taste like. A ham should taste like a good holiday dinner,” he says. “When you get everybody in the supply chain around the same table, it’s interesting how excited everyone gets. When you see people enjoying the food… There are consumers who ask where their food came from, and we’re proud to tell them.”

Once the meat leaves the farm, it’s harvested humanely and then processed in the San Francisco Bay Area with traditional methods that protect the flavors of the meat, according to Gatto. “A lot of the meats we eat today have been more industrialized, and we felt that if we went back to traditional practices, we could get meat that was more like we ate a couple of generations ago,” he says. “We go back to the old recipes, and we find consumers who are not concerned so much about cost as where they can buy it because of how good it tastes. A lot of times, that’s in the texture of the meat and the bite of the meat and how you can appreciate that in a sandwich.”

Gatto hopes that after the True Story products leave the processing facility, they’ll reach consumers who care enough about their food to take the time to enjoy them. “Food should be fun, shouldn’t it? At the end of the day, we’re in the food business. We want to sit around the table with a ham sandwich and a salad and share some good stories. Is that too idealistic?” he says. “Consumers are looking for this kind of food. We’re asking consumers if you believe, and want to have transparency, then go to your local supermarket and tell them, ‘We’d like to have True Story.’… When you put food on the table, differences disappear, and it’s the food that brings you together.”

Lighthouse Free Kitchen Organized to Provide Services in Wake of Hurricane Florence

The Lighthouse Free Kitchen, a non-profit effort sponsored by top-selling natural soap brand, Dr. Bronner’s, and the leading organic dairy brand Organic Valley, America’s largest cooperative of organic farmers, with support from Carolina Disaster Relief, the Cajun Navy Foundation, and Sanderson Farms, is providing food, water, and other basic services to those in need, in the wake of Hurricane Florence. The kitchen is located at the Lighthouse Worship Center at 98 S. Trade St., Rocky Point, North Carolina, and is open from 10 am to 8 pm daily.

“We have set up the Lighthouse Free Kitchen at the Lighthouse Worship Center in Rocky Point, North Carolina, an area that has been heavily impacted by Hurricane Florence,” says Amanda Krause, co-founder of this effort. “Our mission is to serve high quality meals and provide water, and other basic services to those in need. We welcome volunteers and donations of food and other supplies.”

The kitchen opened on Friday, September 28, and served 730 meals its first day; more than 1,000 meals were served on Saturday, September 29, and 1,700 on Sunday, September 30. The head chef of Lighthouse Free Kitchen is Chef Mike Perez, of Dr. Bronner’s in San Diego, and is leading the preparation of healthy, nutritious fresh meals for this effort, along with a crew of five to 10 volunteers in the kitchen to support meal preparation and cleaning.

“Dr. Bronner’s is proud to support this important effort,” says David Bronner, Chief Executive Officer of top-selling natural soap brand, Dr. Bronner’s. “We have procured equipment, and are financing key staff on the ground to set up and manage the operation while coordinating with local community organizers and volunteers. In times of crisis, it’s awesome to see our partners in this effort step up and put progressive values into action. This effort truly embodies the ‘All-One’ spirit and message of my granddad, our company founder, Emanuel Bronner.”
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The Lighthouse Free Kitchen is open to all those who come for a meal, regardless of religious, racial, gender, class, national or political identity, and seeks to be a safe space for the community to gather and heal, during recovery from Hurricane Florence.

“Organic Valley has been on the front line in responding with in-kind products, equipment, volunteers and financial support through many disasters over the years,” says George Siemon, Chief Executive Officer and a founding farmer of Organic Valley. “It’s been rewarding to me personally, along with staff and many of our farmers, to serve in these times of disaster.”

For more information on the kitchen, to donate, or volunteer, contact Amanda Krause: help@grassrootsaidpartnership.org.