HARIBO Creates Treat Retreat for National Unicorn Day
America’s #1 gummi brand, is celebrating its brand-new Unicorn-i-licious gummies by offering fans a one-of-a-kind, overnight experience in the heart of New York City’s Soho neighborhood.
Free two-night stays in HARIBO’s unicorn-themed Treat Retreat will go live on HariboTreatRetreat.com at 12 p.m. ET on Tuesday, April 9 (National Unicorn Day).
The Treat Retreat brings HARIBO’s fun and colorful Unicorn-i-licious gummies to life for kids and kids at heart. The 1,800-square-foot, 2-bedroom loft is outfitted from floor to ceiling with countless Instagram-worthy moments, including:
- A family-friendly mini bar stocked with free HARIBO treats
- A life-size unicorn statue for photo opportunities
- A build-it-yourself pillow fort
- A ball pit overflowing with more than 1,000 plush unicorn stuffed animals
- A gummi wall art installation
- Unicorn-i-licious gift bags (filled with fun swag)
“At HARIBO, every new gummi we introduce is a chance to spark excitement in our fans, and Unicorn-i-licious is the latest example of that,” said Avery Jukes, senior brand manager at HARIBO of America. “We know our fans love our iconic treats like Goldbears, Twin Snakes and Starmix, and at the same time they’re interested in new, innovative products. With Unicorn-i-licious, we wanted to inspire childlike happiness for fans of all ages, so we crafted a whimsical unicorn shape, new fun flavors and brought a magical, colorful, immersive dream space to reality for our consumers in one of the most exciting places in the world, New York City.”
Groups of up to four people can claim a stay at the Treat Retreat for the following dates:
- Wednesday, April 10 to Friday, April 12
- Saturday, April 13 to Monday, April 15
- Tuesday, April 16 to Thursday, April 18
Unicorn-i-licious marks HARIBO’s first-ever unicorn-shaped gummi, as well as the debut of cotton candy and tangerine flavors in the U.S., joining a tasty assortment that also includes apple, blue raspberry, banana and berry punch.
For more information on HARIBO and the Treat Retreat, visit haribo.com and follow along at @HARIBOUSA on Instagram.
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Point Reyes Earns 11 Awards at California State Fair
The California State Fair unveiled the winners of the 2024 Commercial Cheese Competition, spotlighting outstanding artistry and the abundant variety within California’s artisan cheese making landscape. Point Reyes Farmstead Cheese Co. was awarded an impressive 11 awards at this year’s competition. Notably, Toma, TomaRashi and Aged Gouda each received esteemed “Best in California” titles, a testament to the 24-year-old company’s continued commitment to excellence. In addition to the ‘Best in California’ awards, Original Blue, Bay Blue, CA Coastal, Fennel Blue, TomaTruffle and TomaProvence won Golds, while Point Reyes Brie and Young Gouda earned Silver Awards.
“How wonderful to be recognized by the CA State Fair with 11 awards across our product line!” exclaimed Kuba Hemmerling, VP of operations at Point Reyes. “Our cheese makers are laser-focused on quality and consistency, no matter if it is a new cheese we’ve just introduced like Fennel Blue, or a long-standing, fan favorite like Toma. I’m thrilled to share these honors with the team.”
A panel of 12 judges assessed more than 130 submissions, considering factors such as appearance, aroma, texture, and flavor. The event drew participation from 15 cheese manufacturers, ranging from small-scale artisans to larger producers. The awards ceremony is set for July 22nd, at the California State Fair, where these exceptional cheeses will be spotlighted in the California Kitchen Exhibit, Building B, from July 12–28th.
While Point Reyes Farmstead Cheese Co. commemorates the accomplishments at the California State Fair, they remain steadfast in their commitment to preserving the principles of quality, sustainability, and community that have shaped their success over the past 24 years.
In 1959 Bob and Dean Giacomini established their sustainable dairy farm along Highway 1, just north of Point Reyes Station. In 2000, together with their daughters, the family began making cheese on the farm with milk from their own herd of Holsteins. In 2010, the family opened The Fork, a culinary and educational center, offering farm-to-table educational experiences for both consumers and the trade. Three of the Giacomini sisters, Diana, Lynn and Jill now own and run the WBENC-certified, 100 percent women-owned company that is recognized internationally as an award-winning producer of best-in-class, hand-crafted, artisan cheese.
With production locations on the farm and in nearby Petaluma, the Point Reyes Farmstead product line contains Original Blue, Bay Blue, Toma, TomaProvence, TomaTruffle, TomaRashi, Gouda, and Quinta. The product line is available nationally at independent cheese shops and specialty grocers, at The Fork, local-area farmers’ markets and online.
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Uber Eats, Waymo Team for Autonomous Deliveries in Phoenix
Building on the success of a partnership with Waymo providing autonomous rides in Phoenix, Uber Eats has launched deliveries via Waymo vehicles.
Uber Eats consumers in Tempe, Mesa, and Chandler may have their orders delivered by an autonomous vehicle. Uber and Waymo are working with select merchants in the area, including local favorites Princess Pita, Filiberto’s and BoSa Donuts.
Here’s how it works:
- When placing an order in Phoenix where the service is available, customers will see a prompt in the Uber Eats app that says “Autonomous vehicles may deliver your order.”
- Customers will be given the opportunity to opt-out at checkout if they prefer to have items delivered by a courier.
- When the autonomous vehicle arrives, customers will receive an in-app notification to take a phone to unlock the vehicle and collect the items.
The addition of food delivery to Uber’s ongoing partnership with Waymo reflects both companies’ mission to encourage zero-emission trips and unlock greater innovation for consumers and merchants in Phoenix and beyond.
The fully autonomous Waymo vehicles drive within a 225+ square mile Metro Phoenix service area.
Metro Phoenix is the world’s largest autonomous vehicle service area. To start, Waymo will work with select merchants in Chandler, Tempe and Mesa.
