New Hot Sauce Brings Flavor of Brazil to U.S. Market
Légal (pronounced Lay-Gal) is launching its new Brazilian hot sauce in the U.S. market. Légal Hot Sauce, owned by Homer Foods LLC and based in Hollywood, Florida, is made from a special recipe that incorporates the Brazilian malagueta pepper, which has been passed down for generations, and is now available for the first time in the U.S. With its uniquely Brazilian flavor, Légal is well-poised to shake up the U.S. hot sauce market, which has already been on fire over the last few years.
“We wanted to introduce a taste of Brazilian heritage to the U.S. market, and to bring this recipe to U.S. consumers for the first time,” said Gabriela Neves, co-Founder of Légal. “We’re really looking to spice up the hot sauce market with our unique taste.”
The malagueta pepper, discovered by the Portuguese while exploring modern-day Brazil, is the key ingredient in Légal Hot Sauce. The pepper has been used for thousands of years by the natives for medicinal purposes and has also been considered a sign of good luck. Legend has it that when explorers came across the malagueta plant, gold was discovered nearby shortly thereafter. For years, the plant was used to season food in local recipes, but it wasn’t until a local village woman started to create a sauce using the malagueta chile that the precursor to Légal was born. The name “Légal” means “cool” in Portuguese and conveys the carefree lifestyle of the Brazilian people, coupled with their spice and zest for fun.
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“Our recipe has been adapted from one passed down through generations, and uses fresh, all-natural ingredients to develop that uniquely Brazilian kick,” said co-Founder Michael Fernandez. “Légal really does combine the spiciness of two worlds, hot sauce and Brazil, and goes well with almost any dish.”
Légal Hot Sauce is available for purchase at www.legalhotsauce.com, at all Heatonist and Fairway Market stores throughout New York City and online at Heatonist and Amazon.
Kontos Foods to Launch Gorditas Flatbread at IDDBA
Kontos Foods, Inc. will be showing off its latest flatbread innovation off at the IDDBA ’19 Show this weekend. Gorditas, which were unveiled earlier this month, are handmade soft flatbread “taco shells,” perfect for making stuffed taco sandwiches, filled with meat, cheese, salsa or sour cream. Kontos, a U.S.- based manufacturer and distributor of traditional artisan breads and Mediterranean specialty foods, will be showcasing Gorditas among many other favorite products at the International Dairy, Deli, Bakery Association Show. The show takes place June 2-4, 2019 at the Orange County Convention Center in Orlando.
Like most of Kontos’ flatbreads, Gorditas contain no trans fats, are 100 percent vegetarian, certified kosher-pareve (Pas Yisroel) and halal. They come packed 6/10 – 19.70 ounces to a case, and they require minimal reheating for added flexibility. Gorditas literally mean “chubby” in Spanish and describe a sandwich stuffed with meat, cheese or other fillings.
Other featured items at the IDDBA show include Pre-Grilled Cocktail Flatbreads, Pre-Grilled, Mini Oval Flatbreads, Pocket-Less Pita® and Gluten-Free Wraps.In addition to its many breads, some of Kontos featured specialty products include All-Natural, French-Style Crepes, International Pastry Puffs (also known as Loukoumades or Zeppole), Greek Yogurt, Imported Feta Cheese, Dolmades, Hummus and Tzatziki dips.
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The IDDBA Show is the largest industry-only show for dairy, deli, bakery industries. Last year’s show included attendees from 65 of the top 75-top ranked supermarket and grocery store chains, representing 28,407 stores with total category sales of more than $124 billion.
“Great bread and fresh ingredients are the starting point for every delicious sandwich made,” said Steve Kontos, President and Owner of Kontos Foods. “This is exactly why the IDDBA audience—from wholesale buyers, to retail chains, to small- and medium-sized restaurants and delis, appreciate our artisan bread. Consumers have a growing appetite for products like ours that have fresh, wholesome ingredients. This is a fantastic venue for us to network with these buyers and expand our share of market.”
Cajun Products Line Uses Heirloom Family Recipes
Cajun food producer Dede’s Cajun Cuisine features two all-natural, premium, jarred starter sauces—Jambalaya Starter Sauce and Creole Starter Sauce—as well as a Louisiana-Style Hot Sauce and Southern Spices. All products are gluten, dairy, and nut free, and contain no preservatives or sugar.
“We use all-natural ingredients to bring healthy, traditional Louisiana cooking to any kitchen, wherever that might be,” says Debbie Frei, owner, Dede’s Cajun Cuisine. “Our sauces create delicious, quick, and easy dinners that make us feel good about what we serve our families.”
Dede’s Cajun Cuisine Jambalaya Starter Sauce is an all-natural recipe of tomatoes, onions, bell peppers and celery simmered with spices. It’s offered in 24-ounce jars. Creole Starter Sauce is a balanced blend of tomatoes and mirepoix that’s also sold in 24-ounce jars.
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Louisiana Style Red Hot Sauce is a versatile hot sauce with a spicy vinegar bite. It’s sold in 5-ounce bottles. Southern Spices is a low-salt blend of traditional Southern seasonings. It’s offered in 1.9-ounce jars.
Dede’s Cajun Cuisine will be exhibiting at the Specialty Food Association’s Winter Fancy Food Show, to be held January 13-15 in San Francisco, California’s Moscone Center.
