Southern Recipe Small Batch Launches Sweet BBQ Pork Rinds
Southern Recipe Small Batch, the leading authentic, handcrafted, small batch pork rind snack brand, recently announced its newest product launch, bringing a sweet and saucy new flavor to the snack food aisle: Sweet BBQ Pork Rinds. The new variety will be available in Kroger stores nationwide in late February at an SRP of $3.99 for each four-ounce bag. This new flavor is a direct response to consumer interest, and is a trending flavor for snack food, overall.
According to Flavor & the Menu magazine, “American barbecue has never showcased more flavor diversity and appeal than it does right now. Across the country, chefs are putting their own spins on the classics while also introducing consumers to the country’s wide array of on-trend regional variations.” As a result, consumers are driving demand for their beloved BBQ flavor in sweet variations in the snack food aisle as well.
“BBQ flavoring for snack foods is as traditional as it gets,” shares Mark Singleton, VP of sales and marketing at Rudolph Foods. “Especially when it comes to pork rinds, consumers just love the combination of BBQ and that bacony flavor they can find only in a pork rind. And because sweet BBQ is a trending flavor right now, we believe this is a flavor made in hog heaven.”
Southern Recipe Small Batch’s newest addition to its branded line of products are a true testament to innovation in nostalgic snacks and flavors. The new Sweet BBQ variety allows the brand to diversify its current offering and speak to the conversations with shoppers specifically requesting this culinary flavor. The brand is excited to once again help fans renew their love for pork rinds, and to become a new favorite for snack food lovers everywhere.
Southern Recipe Small Batch, a division of Southern Recipe – “The tastiest crunch in the South” – is a small batch, handcrafted brand of pork rinds. Developed with the purpose of delivering iconic flavors in a nostalgic recipe, Southern Recipe Small Batch offers this traditionally indulgent Southern snack in internationally-inspired flavors that boasts up to eight grams of protein, up to seven grams of collagen, low carbs and naturally gluten free. For additional information, please call 1-800-241-7675, or visit SouthernRecipeSmallBatch.com.
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Yerbaé Energy Beverages, Costco Expand Partnership
Yerbaé Brands Corp., a plant-based energy beverage company, has expanded and deepened its strategic partnership with Costco, building upon the success from calendar year 2023 that led Yerbaé to become a top performing brand in many of the club store’s locations in the U.S. marketplace. Yerbaé is set to continue its growth, providing consumers with a diverse range of innovative, health-conscious beverages through one of the strongest retailers in North America.
“We are committed to delivering member value and have witnessed robust consumer retention from existing Yerbaé consumers in club store locations across the country so far. This new expansion not only expands the reach of Yerbaé but also allows us to offer new and exciting options to consumers at an attractive price. At Yerbaé, we believe that health shouldn’t come at cost, and this collaboration is a significant step towards making that a reality for a broader audience,” said Todd Gibson, co-founder and chief executive officer of Yerbaé.
The clubs will feature a variety pack of Yerbaé’s top-selling energy beverages flavors. This continued partnership reflects Yerbaé’s commitment to delivering exceptional value to members of the club store chain and meeting the evolving preferences of consumers across the United States.
To learn more, join Yerbaé’s mailing list https://investors.yerbae.com or follow us on social media @DrinkYerbae to see live updates from the in-store activities.
Yerbaé Brands Corp., makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly. Founded in Scottsdale, Ariz., in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.
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Partnership Creates AC Barbeque Lifestyle Brand on Campus
Sodexo, a leader in foodservice for campuses across North America, SodexoMagic, a joint venture between Magic Johnson Enterprises and Sodexo, Inc., and Jackson State University, a public historically black research university in Jackson, Miss., have partnered with Virtual Dining Concepts, the industry leader in the virtual dining space, to launch AC Barbeque on campus in Spring 2024. AC Barbeque is a new BBQ lifestyle brand created by friends, comedians and grilling enthusiasts, Anthony Anderson and Cedric The Entertainer.
“Students want fun, convenient, and unique food offers that enhance their feeling of belonging on campus. With that in mind, our partnership with Virtual Dining Concepts has allowed us to bring AC Barbeque to the Jackson State University campus,” said Raz Barnwell, vice president of digital innovation, Sodexo. “This community focused brand is an ideal fit for the campus and is an elevated dining experience made possible through our innovative partnerships.”
When Sodexo, SodexoMagic, and Virtual Dining Concepts offer AC Barbeque on campus in Spring 2024, students will be able to order their favorite dishes on the Sodexo Everyday app.
“We are very excited to team up with Virtual Dining Concepts and SodexoMagic to introduce our first AC Barbeque restaurant at the historic Jackson State University campus,” said Cedric The Entertainer and Anthony Anderson. “Our food is rooted in culture and fueled by community, and we couldn’t be more proud to bring that here to Jackson State. See y’all for a bite in Spring 2024! J.S.U. Thee I Love!!”
AC Barbeque is a new BBQ lifestyle brand created by beloved comedians and grilling enthusiasts, Anthony Anderson and Cedric The Entertainer. Founded on the principles of Black excellence, family tradition, and bringing people together, AC Barbeque aims to provide the tools, flavor, and community that’ll take grilling to the next level. When you need to up your BBQ game, just look to the AC Flame. Learn more at http://www.acbarbeque.com and follow @acbarbeque on Instagram.
Virtual Dining Concepts is the creator of virtual restaurant brands poised to expand the revenue of independent kitchens. The delivery-only infrastructure, exclusive online platform (with third-party delivery interface), and marketing strategy services guide existing restaurant operators from set-up to inception. Virtual Dining Concepts offers celebrity and non-celebrity backed brands with menus deriving from diverse cuisines.
Menus are available for order online through their individual websites, proprietary apps, and most major third-party delivery services. VDC is proud to launch its most recent brand, AC Barbeque, which is poised for national expansion.
Sodexo North America is part of a global, Fortune 500 company with a presence in 53 countries. Sodexo specializes in sustainable food and valued experiences at every moment in life: learn, work, heal and play. The company employs 94,000 people at thousands of sites in all 50 U.S. states, Canada, Puerto Rico and Guam, and indirectly supports more than 100,000 additional jobs through its annual purchases of $20B in goods and services from small to large businesses. Routinely recognized for the organization’s commitments to sustainability as well as diversity, equity and inclusion, Sodexo North America’s purpose is to create a better everyday for everyone to build a better life for all.
SodexoMagic is a joint venture between Sodexo and Magic Johnson Enterprises that provides food and facilities management services to corporate, education, healthcare, and government clients. SodexoMagic is committed to promoting diversity and inclusion and has a proven track record of delivering high-quality services to its clients.
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