United Fresh will host the fourth annual BrandStorm™ February 20-22, 2019, once again in San Francisco, California. The event, hosted by United Fresh’s Produce Marketing & Merchandising Council, boasts the only annual opportunity for produce marketers to gather to dive into marketing education, idea-sharing and innovative dialogue with peers and colleagues alike.
BrandStorm has been developed to engage all levels of brand and marketing professionals in the produce industry looking to enhance their knowledge of brand development, content creation, managing the creative process, segment marketing, channels, tools, technologies and much more.
“BrandStorm gets more and more exciting each year,” said Mark Munger, Vice President of Sales & Marketing at 4Earth Farms and Chair of United Fresh’s Produce Marketing & Merchandising Council. “I look forward to this event as a way to engage my peers in dialogue about produce marketing – we all benefit when we share ideas that advance the industry’s marketing success.”
BrandStorm 2019 will address the latest disruptors in brand marketing, from VR, AR and IoT to private brand, home delivery and the latest consumer trends.
On Wednesday, February 20, the event will kick off with a tour in the heart of San Francisco where an exclusive group of attendees will have access to the marketing teams behind some of the biggest brands in the Bay Area. Following the tour, all BrandStorm attendees will gather at the Welcome Reception.
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On Thursday, February 21, the education storm rolls in with a breakfast general session followed by a day of idea deluge. Attendees will choose from over 20 topics in workshops and X-Change sessions. In addition, a new interactive opportunity is brewing for Thursday afternoon that will require hands-on learning – be prepared to login and learn. BrandStorm will conclude on Friday, February 22 with a breakfast panel followed by a half-day of education, wrapping up after the lunch general session.
“This event is an annual must-attend for all members of your marketing team,” said Kim St George, Director of Sales & Marketing, Private Brands, Mann Packing Company. “I find a level of renewed energy and excitement for our portfolio of brands through the ideas and conversations our team takes part in at BrandStorm.”
United Fresh members can attend BrandStorm for $695 with discounts offered to marketing teams (from the same company) at the reduced rate of $645 each when you register two or more colleagues. Non-members can attend for $895. You can register here: www.unitedfreshbrandstorm.org. For more information about BrandStorm education, registration or to sponsor at the event, contact Mary Coppola, Senior Director, Marketing & Communications at 202-303-3425.
Jarlsberg® Cheese, is debuting its first-ever Jarlsberg Pop-Up Store at popular Swedish candy store, Sockerbit, located in the West Village, New York.
Jarlsberg’s roots go back to 1956, when our original recipe was developed in Norway. We’re now known around the world for our nutty, mild flavor and large holes. As one of Norway’s most iconic brands, we connected with Sockerbit’s Scandinavian style – “Sweet & Swedish” meets “Nutty & Norwegian” became a natural, fun fit! With high-end cheese wares provided by BOSKA Holland, this Nordic trio has come together to create a memorable & delicious retail experience.
“We are thrilled to be debuting our first ever Jarlsberg® pop up store In NYC,” says Valerie Liu, Marketing Manager for Jarlsberg®. “Some of life’s best moments revolve around enjoying food with family and friends – and we can’t wait to share amazing cheeseplates and pairing concepts to inspire your next special occasion.”
“One of the few things we love just as much as sweets is cheese, and especially Scandinavian cheeses. This is a great opportunity to experience the best of both worlds,” says Steffan Ernberg, co-Owner of Sockerbit.
The pop-up is open from September 22 – October 7; visit and enjoy samples and pairing advice at the Tasting Table, inspiration on creating your best cheeseboard ever, and plenty of other tasty treats.
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Jarlsberg turned to New York City based Lionesque Group to bring this experience to life. “From an interactive cityscape experience to educational elements, guests will be transported from the streets of NYC into the color coded world of Jarlsberg cheese,” says Melissa Gonzalez, CEO of The Lionesque Group. There are so many reasons to come visit the Jarlsberg® Pop Up, but you only need to pick one — so come experience the world of Jarlsberg for yourself!
Elizabeth Whitlow has been appointed the executive director of the Regenerative Organic Alliance, a nonprofit organization that holds the Regenerative Organic Certification (ROC). ROC is a holistic, high-bar certification that encompasses three pillars: soil health, animal welfare, and social fairness.
Whitlow will report to the Regenerative Organic Alliance’s Board of Directors, which is comprised of farmers, ranchers, brands, experts in animal welfare and social fairness, and is led by the Rodale Institute. She will work with NSF International to pilot the new certification and engage with farms, brands, NGOs, and key stakeholders to grow the certification.
Whitlow brings a wealth of relevant experience to the Regenerative Organic Alliance. She has dedicated her career in regenerative agriculture to further the impact of high-bar certifications. In her most-recent role as EarthClaims’ director of certification, she oversaw a team working to provide private, third-party verification services for animal welfare, grass-fed claims, antibiotic-free and customized audits to support specific marketing claims. Prior to EarthClaims, Whitlow was a fellow at the Leadership for a Sustainable Future where she took a one-year course on how to train more effective leaders who understand the interconnectivity between economy, ecology, and community. Whitlow also spent 16 years with California Certified Organic Farmers in roles ranging from reviewer, senior inspector, and livestock specialist to inspection operations manager.
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“I am honored to be working with such an incredible team and to be part of this important movement,” stated Whitlow. “The project has come so far already, and I look forward to keeping that momentum going and expanding the Regenerative Organic Certification program.”
Born and raised in north Georgia, Whitlow received her BA in German from Georgia State University in Atlanta and her MA in environmental studies from The Evergreen State College in Olympia, Washington. She is a member of the Farmers Guild Advisory Board and the Sonoma County Food System Alliance Council. Whitlow lives in northern California, where she grows food and community on her micro-farm. She will be based remotely.