Forever Cheese Updates its Branding
Forever Cheese, importer of artisan cheese and accompaniments from Italy, Spain, Portugal and Croatia, is launching a rebranding campaign in honor of its 20th anniversary. The rebrand includes a new logo and brand identity for its main brand, Mitica®, as well as a new tagline, “A Passion for Great Taste,” emphasizing the importer’s dedication to finding exceptional foods from the Mediterranean. Updated packaging with the new branding will start to roll out in early 2019.
Mitica, the brand that represents Forever Cheese in the marketplace, is a Latin word meaning “mythic” that is also used in Italian, Spanish, and Portuguese. As a part of the rebranding, Forever Cheese has simplified the Mitica logo and added an element of exuberance and polish, while still evoking a Mediterranean feel. The new look supports Forever Cheese’s commitment to high standards, authenticity, and creativity.
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“We are very excited to move our company forward with updated branding in honor of this milestone,” explains co-Owner Michele Buster. “Our new logo brings us into the future with a fun, modern aesthetic that’s sophisticated yet unconventional – just like us. Though our look is different, our products remain the same: unique, enthralling, and expertly curated.” Look for Mitica products at specialty food stores and cheese shops throughout the U.S. and learn more at forevercheese.com.
Mariano Gonzalez Returns to Vermont
Cheesemaker Mariano Gonzalez is joining Grafton Village Cheese Company, a subsidiary of The Windham Foundation, effective February 1, 2019, said Ruth Anne Flore, Chief Executive Officer of Grafton Village Cheese. As Head Cheesemaker, Gonzalez will supervise all aspects of cheesemaking at Grafton Village Cheese, including production, development, aging, and procurement.
Gonzalez is an award-winning cheesemaker and cheddar cheese specialist who has been developing his skills for over 30 years. As a young child in his native Paraguay, he remembers helping his uncle make Queso Paraguay, a traditional fresh cheese of that country. In 1987, Gonzalez married his wife Meg and moved to her home in Shelburne, Vermont, where he learned to make traditional cheddar cheese by hand at Shelburne Farms. During his tenure at Shelburne Farms, the cheese won Best Cheddar and Best in Show at the American Cheese Society. It was also during this time that Gonzalez began developing a traditional clothbound English style cheddar, his dream cheese.
In 2001, he moved to California’s Central Valley to become head cheesemaker at Fiscalini Cheese Company. With Fiscalini, Gonzalez developed the company’s bandage-wrapped cheddar, which won Best Cheddar at the prestigious World Cheese Awards in England in 2007, 2011 and 2014. Other signature award-winning cheeses developed under his guidance include San Joaquin Gold, a semi-hard aged cow’s milk cheese and Lionza, an alpine-style cheese that most recently won the coveted sofi Award from the Specialty Food Association in New York and Super Gold at the World Cheese Awards.
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Gonzalez is a frequent participant in educational panels and industry workshops and is a member of the American Cheese Society and California Artisan Cheese Guild. He has also worked for USAID as part of its Farmer to Farmer program, helping develop the cheese industry in Central and South America.
When not making cheese, Mariano enjoys spending time with his wife, two adult daughters and their three dogs. They will reside in Grafton.
White Coffee Celebrates 80th Anniversary with Fourscore Blend
Eighty years ago, the White family starting selling coffee to businesses—for patrons and employees alike. In recognition of the family’s success and longevity, the company is announcing its anniversary Fourscore Blend. The specialty, medium roast blend will be introduced later this quarter and will be available in retail outlets nationwide.
In 1939, White Coffee Founder David White operated through a partnership, selling White-Kobrick coffee targeted to office supply. When David branched out on his own, his company became White Coffee Corporation. As coffee consumption climbed in the 1950s, success was realized in the office coffee supply business and soon their reputation carried the firm over to foodservice.
In the 1970s, after David’s passing, his son Irwin became president and helped pioneer the gourmet coffee industry. They concentrated on fine Arabica coffees – the highest quality beans available. With his leadership, the family provided educational seminars to customers around the country and at their plant located in the Astoria section of Queens. White Coffee’s focus on specialty coffee was out-front of a wave that swept the industry.
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In the 1990s, under new president Carole White’s direction, packaging offerings expanded with vacuum bricks for gourmet and private label accounts, including varietals and flavored coffees. Carole brought her two sons – Jonathan and Gregory – aboard to manage a larger facility with increased capacity and demand, and consistently improving quality control. They offered organic and produced it in a unique format, BioCup, which sold over a million single cups in the first month.
“You don’t retain customers across the nation for 10, 15, 20 years or more unless you keep them very satisfied,” says Jonathan White, Executive Vice President. The White’s licensing program of national brands launched with “Kahlúa” in 2009 and quickly led to Entenmann’s® and Jim Beam®, among others. The company has notched numerous awards and accolades including being named one of the top licensees in the world in 2017, and again in 2018, by License Global magazine and a 2018 feature in the Wall Street Journal. White Coffee is recognized in the industry as a leading “bespoke” producer for prominent brands and by name to its consumers. White Coffee’s products are available in retail outlets and on-line at www.whitecoffee.com or call 800.221.0140.
